social media researchDo you know where to spend your social media marketing dollars?

Wondering what works for other businesses?

In this article you’ll discover recent insights on the effectiveness of paid social media marketing.

effectiveness of paid social media marketing

Discover insights revealed by new research on the effectiveness of paid social media marketing.

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social media researchAre you adding Snapchat to your social media marketing?

Wondering what Snapchat’s audience responds to?

In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.

snapchat platform insights

Discover the latest insights on Snapchat and ways marketers can use it to reach their target audience.

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social media researchWant to see a higher ROI from Facebook?

Have you considered Facebook retargeting ads?

Facebook retargeting allows you to reach your website visitors via custom ads on Facebook.

In this article you’ll discover recent findings from studies focused on Facebook retargeting.

Why Facebook Retargeting?

While everyone has probably seen Facebook retargeting, not everyone knows how it works.

Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads.

facebook retargeting spend research

Discover new research on trends in Facebook retargeting spending.

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social media researchIs video part of your marketing mix?

Wondering if YouTube is still relevant?

In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.

In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.

research on brands and youtube

Research that shows how and why top brands are rediscovering YouTube.

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social media researchIs your business on Facebook and Twitter?

Have you considered sharing news with your audience?

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

twitter and facebook user behavior research

Discover how changes in user behavior on Facebook and Twitter affect marketers.

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social media research Are you using Instagram for your business?

Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Evolution of Instagram Ads

In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.

top media buy reasearch

Discover what research shows about Instagram’s ad rollout.

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social media researchAre you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Google+ in Recent History

When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.

At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.

google+ research

Discover research about the future of Google+.

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social media researchAre you using Facebook to acquire customers for your small business?

Do you struggle to measure the return on your social media marketing investment?

Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing.

In this article you’ll discover findings from recent studies focused on Facebook marketing.

facebook roi research

Discover new research on how small businesses struggle with Facebook ROI.

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social media researchCurious about how other small businesses are using social media to get more sales?

Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

social media marketing trends for small businesses

Discover twelve social media marketing trends for small businesses.

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