It's the Holy Grail of interactive marketing: getting "social media influencers"—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you're doing.
Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.
People like Social Media Examiner's own Michael Stelzner, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, David
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