Want to reach your audience more effectively?
By combining CRM data with social data, you can enhance your ad targeting.
In this article you’ll discover how to integrate CRM and social data to improve Twitter and Facebook advertising.
What Are CRM Data and Social Data?
Every action people take online creates data. Each interaction, email signup, survey question and social engagement helps you learn more about your target audience and create customized online experiences that can influence the bottom line.
Two big sources of user data—CRM and social media—fit together perfectly for digital marketing campaigns. They’re like two long-lost friends finally joining forces and making magic happen.