How to Optimize Your Tweets for Search


social media how toDo you want more exposure for your Twitter account?

Have you thought about applying SEO tactics to your Twitter marketing?

With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

optimize tweets for search

Discover how to optimize your tweets for search.

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Four Ways to Increase Social Shares for your Website Content


social media how toWant more exposure for your website content?

Does your site make it easy for readers to share?

With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels.

In this article you’ll discover four ways to make your website content more shareable.

increase social shares of website content

Discover how to increase social shares of your website content.

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How to Improve Your Tweets Using Twitter Analytics


social media how toWant to get more engagement on Twitter?

Did you know Twitter has a tool to help you analyze your tweets?

Knowing which tweets have generated strong engagement in the past helps you craft better tweets.

In this article I’ll explain how to analyze your tweets’ performance to improve your Twitter marketing.

improve your tweet activity

Find out how to improve your tweets using Twitter Analytics.

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How to Stream Google Hangouts On Air to Twitter and Facebook


social media how to Are you using Google Hangouts on Air?

Do you want your Twitter and Facebook followers to join in?

By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Why Google Hangouts On Air?

Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.

streaming google hangouts on air

Find out how to stream Google Hangouts to Twitter and Facebook.

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How to Use the Facebook Pages to Watch to Track Competitors


social media how toDo you know what your competitors are doing on Facebook?

Have you used the Facebook Pages to Watch feature?

Comparing what other Pages are doing on Facebook can give you useful information on current trends.

In this article you’ll discover how to track what’s working for other pages and adapt your own Facebook tactics accordingly.

Why Pages to Watch

The Pages to Watch feature in Facebook Insights allows you to watch other Facebook pages so you can compare their activity, engagement and audience growth to your own.

Pages to Watch is particularly handy if you want to see what’s working for your competitors or similar niche pages. You can see exactly what content they’re posting, how often they’re posting and when they’re posting—and the resulting engagement. Armed with that information, you can tailor your own updates accordingly.

You can watch any brand page on Facebook you want—you don’t even have to like the page. If you have 100 to 10,000 fans, you can create a list of up to 100 pages to watch.

Most page admins won’t need to watch that many pages, but it’s nice to have one place to keep track of your top competitors or brands that inspire you.

How to Set Up Pages to Watch

To find the Pages to Watch feature, go Insights and click on Overview. Scroll down the page to the Add Pages section (it’s just below the Your 5 Most Recent Posts box).

facebook pages to watch table

Facebook Pages to Watch monitors other pages’ content.

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