Are you unsure about where and how to focus your efforts to meet your lead generation goals?
If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.
In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.
#1: Twitter Chats
Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.
Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.
Are you making the most of your community on Instagram?
Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.
Here are three tips on how to strengthen your community management efforts on Instagram.
#1: Use Tools to Manage Your Account
Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.
Are you interested in rewarding your loyal customers?
To this end, Foursquare is the ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.
As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small.
There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its 20 million users and robust features for users and businesses alike.
People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Once they’ve checked into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter followers.
Do you think 15 seconds is too short to convey your message?
The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.
Viddy is one such tool. It’s a relatively new social network centered on creating and sharing 15-second video clips.
Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.
Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise.
Why add Viddy to your business’s existing social media regimen?
- Video streaming has increased 93% via mobile phones from 2010 to 2011, according to Ooyala.
- Americans spend 2.7 hours a day socializing on mobile, according to Smart Insights.
- Viddy needs less maintenance as compared to other social networks like Twitter or Facebook.
- Fluid integration with Twitter, Facebook and YouTube help bolster your video content and presence on Viddy.
- There’s less competition on Viddy for getting your content seen as compared to Facebook, YouTube or Twitter because the social channel is still young.
Are you wondering how to analyze the reach of your YouTube videos?
YouTube’s video statistics and analytics tools help you measure results of your videos.
Why measure your YouTube marketing efforts using these tools?
These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:
- Discovered in organic search in both Google and YouTube results
- Watched by the largest and most relevant audience possible
- Shared across social networks, email and embedded on other websites
To improve results with your future content, dive into your YouTube Insights in the following ways.