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Facebook Alters News Feed: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when a friend or page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in news feed, so you can see it sooner.”

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“Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).”

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Webinars: Growing Leads and Sales With Live Online Events

Do you use webinars in your marketing?

Are you looking for new ways to generate sales and leads?

To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Lewis is also an athlete and he’s on the USA Men’s National Handball Team.

Lewis shares why webinars are the most effective way to connect with your audience.

You’ll discover how to use webinars to generate leads and ultimately sell.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Use Social Psychology to Improve Your Marketing

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Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.

use social psychology to improve marketing

Find out how to use social psychology to improve your marketing.

#1: Appeal to Indirect Public Commitment

We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.

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The New Pinterest Analytics Tool: How To Use It for Business

social media how toAre you struggling to measure your Pinterest efforts?

Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.

In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

Pinterest Analytics Overview

Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.

The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).

new pinterest analytics

Check out new features found in the new Pinterest Analytics.

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14 Social Media Marketing Tools Recommended by the Pros

social media toolsAre you looking for new social media marketing tools?

Do you want to know which tools today’s social media professionals recommend?

It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.

In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

15 social media marketing tools from the pros

Find 14 social media marketing tools recommended by the pros.

#1: Quill Engage for Automatic Google Analytics Reports

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Ian Cleary

Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.

Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.

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3 Ways to Use Social Media for Business

social media how toIs social media working well for you?

Are you approaching it the right way?

Everyone uses social media differently, and the approach you use should be based on your goals.

In this article I’ll share three ways to use social media to get the results you want for your business.

use social media for business

Find 3 ways to use social media for business.

#1: Sell Products or Services

The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.

When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.

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How to Use Instagram to Promote Your Products

social media how toAre you using social media to reach new customers?

Have you tried using Instagram?

Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.

In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. 

promote products on instagram

Find out how to use Instagram to promote your products.

Establish a Large Community Base

Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.

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4 Ways to Use Social Media in Public Relations

social media how toAre you sending out press releases and waiting for the media to write about you?

Are you wondering how you can integrate social media with public relations?

Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.

In this article I’ll share four ways you can use social media to support and enhance your public relations.

use social media for public relations

Find out how to use social media in public relations.

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Twitter Buy Button: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that will grow over time), some tweets from [Twitter’s] test partners will feature a Buy button, letting you buy directly from the tweet.”

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