Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Access Twitter Analytics
Like Facebook and LinkedIn, Twitter’s Analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with advertiser status can access Twitter Analytics data.
Do you use Facebook giveaways and contests to collect information about your fans?
Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.
In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.
Why Facebook Gated Campaigns?
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Save Feature: “Now you can save items that you find on Facebook to check out later when you have more time.”
Are you wondering how an organic Facebook strategy can be successful?
To learn how to grow a huge organic following on Facebook using techniques you have likely never heard of, I interview Holly Homer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.
Holly shares how beginners can develop their own Facebook strategy.
You’ll discover the unfortunate circumstance that jumpstarted Holly’s success.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Looking for something to help you get started with social media?
Social media is a conversation you can join any time. Join now. You’ll be welcomed.
In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.
Have you used Twitter to find qualified leads?
Does the idea of finding new customers on Twitter peak your curiosity?
Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.
In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
#1: Search Keywords and Hashtags
Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.
Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.
Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.