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Does your business serve a specialized customer base?

Wondering how to reach specific niche audiences with Facebook ads?

To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online. He describes himself as a normal guy from Kentucky who loves helping others. He’s also the founder of the Flip Your Life Community.

Shane explains how to use website traffic generated by Google ads to retarget Facebook users.

You’ll discover how highly focused keywords help manage your marketing costs.

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences featuring insights from Shane Sams on the Social Media Marketing Podcast.

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences featuring insights from Shane Sams on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences featuring insights from Shane Sams on the Social Media Marketing Podcast.

social media how toDo you have a Facebook page for your business?

Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms?

In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms.

How to Ensure Your Facebook Page Complies With Facebook Terms by Sarah Kornblett on Social Media Examiner.

How to Ensure Your Facebook Page Complies With Facebook Terms by Sarah Kornblett on Social Media Examiner.

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How to Ensure Your Facebook Page Complies With Facebook Terms by Sarah Kornblett on Social Media Examiner.

social media how toAre links to your content shared via private messages on social media?

Wondering how to identify and measure that traffic?

Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email.

Being able to accurately trace this traffic will give you a more complete picture of how your content is performing.

In this article, you’ll discover what dark social is and how to track it using Google Analytics.

How to Track Dark Social Traffic in Google Analytics by Rachel Moore on Social Media Examiner.

How to Track Dark Social Traffic in Google Analytics by Rachel Moore on Social Media Examiner.

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How to Track Dark Social Traffic in Google Analytics by Rachel Moore on Social Media Examiner.

social media how toWant to design Snapchat geofilters on the go?

Have you seen the Snapchat in-app geofilter creation tool?

In this article, you’ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app.

How to Create a Snapchat Geofilter on Your Phone by Shaun Ayala on Social Media Examiner.

How to Create a Snapchat Geofilter on Your Phone by Shaun Ayala on Social Media Examiner.

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social media how toDo people copy your content and post it on their site without permission?

Did you know the Digital Millennium Copyright Act (DMCA) can help?

In this article, you’ll discover how to file a DMCA takedown notice to protect your content from plagiarists and content scrapers.

How to Submit a DMCA Takedown Notice by Ana Gotter on Social Media Examiner.

How to Submit a DMCA Takedown Notice by Ana Gotter on Social Media Examiner.

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Wondering if Messenger chatbots are right for your business?

Want to know how to build your own chatbot?

To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.

Ben explores what you need to know to get started with chatbots.

You’ll discover the best tools for creating chatbots.

Messenger Chatbots: How to Get Started featuring insights from Ben Beck on the Social Media Marketing Podcast.

Messenger Chatbots: How to Get Started featuring insights from Ben Beck on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

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social media how toWant to broadcast a regular live show on Facebook with a co-host?

Wondering how to plan all of the logistics for your show?

In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host.

How to Create a Facebook Live Show by Julia Bramble on Social Media Examiner.

How to Create a Facebook Live Show by Julia Bramble on Social Media Examiner.

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social media how toAre you using live video on Instagram?

Wondering how to save Instagram live videos so followers can replay them later?

In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays.

Instagram Live Replays: What Marketers Need to Know by Jenn Herman on Social Media Examiner.

Instagram Live Replays: What Marketers Need to Know by Jenn Herman on Social Media Examiner.

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social media how toWant to generate more leads and conversions with YouTube?

Looking for organic tactics to help boost the performance of your existing video content?

In this article, you’ll discover three effective ways to turn YouTube viewers into leads.

3 Ways to Generate Leads Using YouTube by Rikke Thomsen on Social Media Examiner.

3 Ways to Generate Leads Using YouTube by Rikke Thomsen on Social Media Examiner.

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