Are you wondering how you can tell a story with visuals?
To learn how your business can benefit from visual storytelling, I interview Ekaterina Walter for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Ekaterina shares why storytelling is important for your business.
You’ll discover how to get started, the type of visuals that work and brands that do it well.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Are you using hashtags in your social media campaigns?
Do you want to find tools to help manage your hashtags?
The right tools can help you launch, track and analyze hashtags across social networks.
In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.
Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.
Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.
It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.
A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.
Do you use LinkedIn marketing tactics to generate more leads?
Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.
In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.
#1: Stay In Touch On The Contacts Page
Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.
Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).
Are you ready to take the plunge and use content to connect with your audience on social media?
If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential customers.
In this article, I’ll show you how to start building an engaging presence on social media in four easy steps.
#1: Build a Targeted Community
The first step is to build a community of people who care about what your brand has to offer.
It doesn’t matter if you have a Facebook, Twitter, LinkedIn or Google+ page or all of the above. As long as you have a starting point, you can start building your audience on social media.
Haphazardly trying to build a large community won’t be very helpful. Your best bet will be to build a targeted community. How do you build targeted communities? Generally speaking, there are two ways.
To build a community through organic means, you must provide share-worthy and useful content that’s relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it.
Are you looking for tools to create better visual content?
Creating compelling visuals for your social media marketing can be challenging.
In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.
The Big Picture
Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.
People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.
That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.
Here’s a lot of important stuff you need to know about visual content for social media marketing.
#1: Making the Case for Visual Content in Social Media
The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.
Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.
Are you trying to reach a wider audience and generate leads?
Twitter chats are a great way to boost your marketing results.
In this article you’ll discover six ways Twitter chats can help you connect with a larger audience and enhance brand awareness.
Why Twitter Chats?
Most marketers use Twitter to promote content, build brand awareness and interact with followers. Overall, it works pretty well. But what if you could turbo-charge those efforts?
Do you want more fans to see your Facebook updates?
If so, you need to understand Facebook reach.
In this article, you’ll find out what Facebook reach is, why some pages have more visibility than others and how to improve your own Facebook page reach.
What Is Facebook Reach?
Facebook is always rolling out new features in an effort to give users a more seamless and useful experience. Unfortunately, that doesn’t always work in your favor when it comes to reaching as many people as possible with your page content.
Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that’s not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
Do you know how to engage the reddit community?
In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.
Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.
Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.
It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.
How Does Engagement on Reddit Work?
Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.
Examples of subreddits include:
- http://www.reddit.com/r/frugal discusses ways to save money
- http://www.reddit.com/r/buildapc discusses how to build a pc
- http://www.reddit.com/r/whiskey discusses all things whiskey-related
- http://www.reddit.com/r/dataisbeautiful shares visual representations of data
As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.
Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.
For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.
Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members.