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Getting Attention: The Science of Being Captivating Online


Do you want to bring more attention to your business or product?

Want to find out what inspires people to take notice?

To discover how to get people’s attention online, I interview Ben Parr.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People’s Attention.

Ben will explore the science of getting attention.

You’ll discover the different types of attention, as well as some of the triggers.

podcast 160 ben parr on captivation

Listen as Ben Parr shares what marketers need to know about the science of being captivating online.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

0 comments

 
 

8 Ways to Use Google+ Hangouts for Your Business


social media how toDo you use Google+ Hangouts?

Interested in ways to use them for your business?

Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.

In this article you’ll discover eight ways to use Google+ Hangouts for your business.

use google+ hangouts for business

Discover eight ways to use Google+ Hangouts for your business.

17 comments

 
 

How to Tell Stories With Facebook and Instagram Carousel Ads


social media how toWant to make sure your ads stand out on Facebook and Instagram?

Have you tried Carousel Ads?

While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.

In this article, I’ll share how to use storytelling in carousel ads to promote your products and stand out from your competitors.

tell a story with facebook and instagram carousel ads

Discover how to tell stories with Facebook and Instagram Carousel ads.

25 comments

 
 

6 Ways to Use Periscope for Your Business


social media how to Want to use mobile live-streaming to market your business?

Have you tried Periscope?

Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.

In this article you’ll discover six ways to use Periscope for your business.

use periscope for business

Discover six ways to use Periscope for business.

29 comments

 
 

5 Facebook Ads Changes: What Marketers Need to Know


social media toolsAre you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the five biggest things to happen with Facebook ads.

five facebook ad changes

Discover what marketers need to know about five Facebook ads changes.

12 comments

 
 

How to Create Facebook Image Posts That Engage


social media how toDo you use images in your Facebook marketing?

Are your image posts performing as well as you’d like?

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

In this article, you’ll discover how to improve the performance of your Facebook image posts.

create facebook image posts that engage

Discover how to create Facebook image posts that engage.

4 comments

 
 

Blab.im Brings Group Video Broadcasts to Business: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

5 comments

 
 

Content for Business: How to Build Your Business on a Solid Content Foundation


Do you have a great idea for a business?

Wondering if content marketing will help move the needle?

To discover what it takes to build a content-driven business, I interview Joe Pulizzi.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. Joe’s latest book is Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.

Joe will explore how you can build a sustainable small business with smart content marketing.

You’ll discover the six steps to take to create a content business in any niche.

podcast 159 joe pulizzi content marketing for business

Listen as Joe Pulizzi shares what marketers need to know about using content marketing for business.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

15 comments

 
 

Essential Guide to Video Marketing: A Resource for Marketers


social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

7 comments

 
 
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