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Stand Out: How to Build a Following That Matters


Are you wondering how to stand out in the noisy online world?

Want to build your status as a thought leader?

To discover new ways how to stand out, I interview Dorie Clark.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She’s also a consultant and speaker. Her clients include Google and Microsoft. Her latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

In this episode Dorie will explore how to stand out in the noisy online world.

You’ll discover why creating breakthrough ideas and becoming an expert are essential today.

podcast 146 dorie clark build a following that matters

Listen as Dorie Clark shares how to stand out and build a following that matters.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

0 comments

 
 

How to Improve the Visibility of Your LinkedIn Profile


social media how toDo you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

improve linkedin profile visibility

Discover how to improve visibility for your LinkedIn profile.

13 comments

 
 

How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

11 comments

 
 

How to Start a Business Blog: Seven Essentials for Success


social media how to

Are you interested in starting a blog for your business?

Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this article you’ll discover the seven critical elements you need for your business blog.

seven essentials for a business blog

Discover seven essentials for starting a business blog.

21 comments

 
 

How to Handle a Social Media Crisis


social media how toHave you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article I’ll share four tips on how to effectively deal with a social media crisis.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis

Discover how to handle a social media crisis.

4 comments

 
 

How to Cross Promote Your Social Profiles With Facebook


social media how toAre you active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.

cross promote social media profiles with facebook

Discover how to cross promote your social profiles with Facebook.

25 comments

 
 

How to Create a LinkedIn Company Page to Promote Your Business


social media how toDo you use LinkedIn to market your business?

Interested in setting up a company page?

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.

In this article you’ll find out how to create a LinkedIn company page to promote your business.

create linkedin company page to promote business

Discover how to create a LinkedIn Company Page to promote your business.

#1: Fill in Company Details

To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.

15 comments

 
 

Facebook Carousel Ads for Mobile: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.

Facebook Carousel Ads for Mobible

Since being introducing on Facebook,”advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads”

2 comments

 
 

Experiences: How to Stand Out in a New Age of Marketing


Are you looking for a competitive advantage?

Have you thought about creating experiences for your audience?

To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He’s co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. His latest book is called Experiences: The 7th Era of Marketing.

In this episode Robert will explore how creating experiences can help you stand out in a noisy world.

You’ll discover businesses doing experiences right, as well as how to get started creating experiences for your audience.

podcast 145 robert rose stand out in a new age of marketing

Listen as Robert Rose shares how to stand out in a new age of marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

8 comments

 
 






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