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social media how toWhen was the last time you updated your Facebook page?

Interested in creating a more professional and engaging experience on your page?

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

In this article, you’ll discover six tips to optimize your Facebook page.

complete facebook business page

Discover six tips to optimize your Facebook Page.

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social media how toIs video a part of your marketing?

Wondering how to best tailor your videos for the top social networks?

When you play to each social network’s audience’s expectations, your video will get more views and engagement.

In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.

tailor videos for each social network

Discover how to optimize your videos for popular social platforms.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.” After adding effects, filters, a caption, or a location to a photo or video, users can tap the back arrow at the top left of the screen where a new Save Draft button will appear. Drafts will be saved in the user’s Library, where they can return to continue editing their post and share it later.

instagram save draft feature

Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.”

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social media how toAre wondering how to get more Pinterest followers?

Are you looking to increase your Pinterest engagement and drive traffic?

In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business.

Why More Pinterest Followers?

More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.

This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.

It also provides an opportunity for you to generate more engagement with your customers.

Here are the tips:

#1: Add the Pinterest Follow Button

The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. This can be effective if you have a high-traffic website.

Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers.

To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding.

add follow me on pinterest button

The Pinterest buttons can help convert website visitors into followers.

MindBodyGreen placed Pinterest buttons on the header and the sidebar of their website to divert website traffic to their Pinterest page and attract some of their thousands of followers.

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Are you curious about Twitter ads?

Want to discover the benefits of Twitter advertising?

To explore what you need to know to get started with Twitter ads, I interview Neal Schaffer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.

Neal explores Twitter ads and what marketers need to know.

You’ll discover some of the differences between Twitter and Facebook ads.

podcast 216 neal schaffer twitter ads

Listen as Neal Schaffer shares what marketers need to know about how to advertise with Twitter.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toIs your business using Instagram?

Want to learn how to be more creative with Instagram?

By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans.

In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.

creative ideas for businesses on instagram

Discover four creative ways to use Instagram for your business.

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social media toolsLooking to improve your Twitter marketing?

Are you seeking tools to help you manage Twitter?

In this article, you’ll discover four tools to help you build and maintain a successful Twitter presence.

tools to manage twitter marketing

Discover four tools for marketers on Twitter.

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social media how toHave you heard of YouTube Live?

Want to learn how to use it?

YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time.

In this article, you’ll discover how to broadcast video using YouTube Live.

how to use youtube live to stream video

Discover how to use YouTube Live to broadcast video.

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social media how toDoes your business use multiple social media platforms?

Wondering where you can make improvements?

With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website.

In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social media marketing.

use google analytics to examine social media audience

Discover three ways to evaluate your audience using Google Analytics.

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