5 Ways to Promote Your Facebook Fan Page

Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.

Here are 5 great ways to grow your Facebook fans:

#1: Invite People From Your Facebook Friend Lists

Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?

I have a number of lists in my personal Facebook account.

You can invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.

When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Professionals.” This will automatically send an invitation to your fan page to all of your colleagues listed in that category.

It’s possible that it may take a while before you start seeing those familiar faces pop up in your fan page because people are busy. There have been a few occasions where I’ve gently nudged them with an individual invite, but I keep that to a minimum.

As you add more people to your network, remember to go back to your same lists and send the invite to the new people you’ve added. The names of those who have already been invited will be grayed out and the invite will only be sent to your new contacts.

#2: Find People With Facebook Search

The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide.

There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.

Here is a screen shot when I entered “buying a home” in the Search field:

As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ___, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”

There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.

#3: Attract People With Facebook Social Ads

Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.

This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).

If you click on “Promote With an Ad” on your fan page, you can start a campaign.  You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth)—which are in numerous profiles as job descriptions—I have been able to use Facebook Social Ads effectively for my fan page.

It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.

#4: Facebook Fan Page Twitter App

The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.

There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.

#5: Facebook Fan Box Widget

The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.

For more great Facebook tips, be sure to check out Top Tips for Using Facebook for Business .

Editors note: Check out Social Media Examiner’s new Facebook fan page by clicking here.

So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.

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About the Author, Naomi Trower

Naomi Trower is a real estate broker for her company Premier Equity Group, Inc. She has helped her team bring in new business by utilizing social media strategies. Other posts by »

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  • http://www.targetstarsblog.com latoshajohnson

    This was a great post! I have also found that putting your Facebook Fan Page URL on business cards is another way to drive people to your page as well. I make it a point to put all of my social media profiles on my business cards so people can contact me on the platform of their choice.

  • http://NaomiTrower.com Naomi Trower

    Great idea LaTosha! It really is the new way to design your business cards. Thanks for your comments!

  • http://wwww.blog.budgetpulse.com/ craig

    Excellent post, I am really looking at ways to bring more fans to my FB page. Having fans is a great spot to interact easily with fans or users supplying entertainment and quality content and just having fun. I just linked using the Twitter app and need to work on creating lists to easily invite those in my network. Another possible way to drive fans is by holding a contest directed back towards the page, although with the new Fb TOS that may be more difficult.

  • Anonymous

    Your site/blog…this article. Love it. You definitely “got it goin’ on.” (Do people still say that?) Nice. I’m coming back!

  • http://NaomiTrower.com Naomi Trower

    Thanks Craig! I appreciate your words. Yes the new contest rules are a very interesting twist. Here is an article that goes into detail about it http://whyfacebook.com/2009/11/09/thinking-of-running-a-contest-on-facebook-think-again/

  • http://NaomiTrower.com Naomi Trower

    Thanks so much Andy! Isn’t Social Media Examiner awesome? I just love it. :)

  • http://authoranandaleeke.wordpress.com/ Ananda Leeke

    Fabulous artice Naomi. Congratulations to Social Media Examiner for identifying Naomi as a social media expert! She is AWESOME!. Naomi,your article It is extremely helpful especially for authors like myself who are launching online book parties, books, podcasts, and other online events. Keep shining and thanks for the information.

  • http://www.rodkirby.com Rod

    Naomi, thank you sooooo much for posting this. I may be a success coach, but there are still lots of things I’m learning, as we all are, in this social media pool. I hadn’t even thought to try #2 and never knew about #4. Once again, you’ve proven to be one of my favorite social media mavens. Thanks again.

  • http://NaomiTrower.com Naomi Trower

    Hi Ananda! Thanks so much for your kind words although I wouldn’t call myself an expert. :) Social Media is changing so rapidly that I can hardly call myself a guru or expert but I appreciate the sentiment. I’m so happy to be able to provide useful information for the launch of your new book!

  • http://NaomiTrower.com Naomi Trower

    Hi Rod, Isn’t there soo much to social media? It’s fun learning though. Thanks so much for your encouraging words. I’m excited to be able to share the wealth of info to help your business. :)

  • http://www.3milliondollarplan.com/ Kylon Trower

    Wow honey (I’m the only one that gets to call her that)! :-) This is amazing insight and definitely a great way to get free targeted exposure for any business. Great article and I’m very proud of the depth and breadth you bring to the social media experience. You got it goin’ on (and it’s still cool to say that but we’re just dating ourselves Andy)! lol

  • http://NaomiTrower.com Naomi Trower

    Aww Thanks Honey! LOL It’s good to know that I got it goin’ on from the hubby perspective as well!

  • http://www.denisewakeman.com DeniseWakeman

    Excellent post, Naomi! I would add that a great way to promote your fan page is by inviting people on your email list! I occasionally include a link to my Fan page in blog posts, in my email signature and as a P.S. on appropriate email marketing messages.

    Blog on!

  • http://NaomiTrower.com Naomi Trower

    Thanks so much for your support Denise! Love your ideas! Everyone, make sure to implement them. :)

  • http://www.mysocialmediava.com Kathy Colaiacovo

    Naomi, These are great and as long as the fanpage is interactive they should help bring in the fans, then the trick is ‘doping’ something with them. I find that is missing in many fanpages – what is the purpose of your fanpage? I always recommend telling fans what they can expect from ‘fanning’ a page and then follow through. For instance I tell my fans they can expect a Social Media tip of the week and I will answer questions they have when posted on the wall.

  • Dana Sarbeck

    Very helpful!! I’ll share it with my clients!

  • http://NaomiTrower.com Naomi Trower

    Great idea! I think what you are referring to is “stickiness” of a fan page. What makes a fan continually come back. As well as giving social media tips, I try to provide a sense of community by asking for their blog url, twitter id, fan pages so we can all become fans and support each other.

  • http://NaomiTrower.com Naomi Trower

    Hi Dana! Thanks for your support. It’s great to see that you are finding value in your social media efforts with your Public Relations business. I loved helping you the other day. :)

  • http://Real-TechGuy.com/ Jonathan R. Rivera

    These are great tips for anyone starting out with a Facebook Business page. I especially like that fact that you covered WHY you need one. With so many options for online marketing I happen to think the most powerful tool is a Facebook Business page.

  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    This is excellent content, Naomi — you give they why AND the how in a way that is immediately implementable! Thanks so much.

  • http://uncommoncopy.com/ Leah

    Thanks for the tips, Naomi… perhaps you can help me understand something about the Facebook Twitter app. Everything I’ve read online suggests that it’s supposed to work for business pages and not just personal accounts. But whenever I attempt to link my business page to my business’s Twitter account, I get a message saying that I need to create a personal profile first (which I don’t want to do since it’s a larger company and I’m just their social media manager).

    Is there no way to avoid this?

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Hey Leah,

    I found that the best way to get your Twitter updates on your Facebook Fan page is by using Ping.fm

    The app that Naomi is referring to works the other way around, getting your Fan Page updates onto Twitter.


  • Paula Goldberg

    You’ve provided real value in these tips, Naomi. I’m a newbie and your article is excellent for my needs.

  • http://www.footsolutionscorner.com/ Katie Ingraham

    Naomi, thanks for the great post. Simple to follow tips like these are very effective for our franchisees to implement. Looking forward to more great posts!

  • Adrianne Bilbro

    Thank you, Naomi. I got to this post through Denise Wakeman – you are both awesome!!!

  • http://NaomiTrower.com Naomi Trower

    Thanks Adrianne! I love Denise Wakeman too. :) It was great meeting her in person at the Twitter Conference in Sept this year. She gave me so many great tips there.

  • http://thesavvyva.com/ Kathleen

    Hi Naomi

    I just uploaded a YouTube vid http://www.youtube.com/watch?v=qKbpkwIaigw showing how to upload and install a plugin that will also promote a Facebook Fanpage. If this is tacky to post this here, just let me know. Otherwise it is a fun plugin and I think it will get me some attention.

  • http://twitter.com/roseclark Rose Clark

    On point Naomi! Congratulations!!! You have really presented this tutorial for the community in a way that is so easy to follow. A Fan Page is really essential. You are a “Go-Giver” – Thank you for all that you do for Social Media!


  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Very cool! Thanks for that video!

  • http://thesavvyva.com/ Kathleen

    Hey Michael,

    You are very welcome. I hope it is helpful.


  • Laura

    With regards to #2 (Find People With Facebook Search) – You mention it’s a great way to contact someone, especially if you’re already “friends” with them.

    Do you ever contact people who are not “friends” already? If so, do you just “Send a message” to them and point them to the link with your Facebook page? Does this come across as sales-pitchy?

  • http://www.SophiaSimmonsOnline.com/ Sophia C. Simmons

    Love the article Naomi…Very practical and usable information…Thank you

  • http://marismith.com Mari Smith

    Yay, Naomi!! The Facebook fan page to Twitter app is one of my faves – especially if you can phrase the update with a “cliffhanger” effect in the middle so peeps can’t help but click through from Twitter! :)

    A few others I would add: for sure have a link to your fan page URL in your email signature file, ezine, blog, website, Twitter background and business cards.

    Also, securing a username definitely helps with cross-platform branding and memorability… http://facebook.com/username – just takes 25 fans to secure. :) I know you have one + also your own domain!

    OH! And another innovative fave – peeps can join your fan page by SMS!! Just text “fan yourusername” to 32665 (FBOOK). This works for anyone who has their cell registered with Facebook – which is a LOT as so many folks use Facebook on their mobile devices! :)

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    WOW Mari, awesome ideas to add to the mix!! Thanks

  • http://twitter.com/deannatroupe DeAnna Troupe

    Thank you! One of my FB friends was asking if there was a way to update her fan page via twitter. I’ll share this info with her. Of course I’ll be sure to give credit where credit is due! Thanks Mari for sharing this!

  • Laura Demeo

    Hi Michael, I love your new site- it’s packed with invaluable information. I am in Mari’s ISMA program and was on the webinar when you presented– It was fantastic. thank you so much.


  • http://www.transformyoursocialnetworth.com CoachLaura

    These are powerful ideas Naomi! I love importing blog posts to the fan page using either the Notes feature or Networked Blogs application and tweeting about it as well.

  • http://NaomiTrower.com Naomi Trower

    Yay Mari! My main mentor! Thanks for your support! LOVE, LOVE all of your ideas! :)

  • http://www.nextgenerationchiropractor.com/ Dr. Patrick MacNamara

    Naomi :: Thanks for the great post! I hadn’t even considered using Facebook Search.

    One tool I find handy to keep it all organized is Sendible. I’m sure you’re aware of it but for those that aren’t, it’s worth checking out. It’s helped keep my sanity with the myriad of conversations, messages and links being constantly distributed.

  • http://www.VickieSmith.com Vickie Smith-Siculiano, PMP

    Hey Naomi – you have great content as always – thanks for your post – facebook is unchartered territory for many businesses, and it doesn’t have to be! great stuff.

  • Anonymous

    Hello Naomi, This is a great article and exactly what I need at this time. I will be contacting you soon. Give my love to everyone.

  • Mark F

    Thanks for the great post, just what I was looking for. I had a client ask me how I could improve his fan page and you have really given me some solid ideas.


  • Duke Beckford

    This is good stuff, Naomi. I’m just beginning to get familiar with all of this and I’m excited to learn more and get started. Thanks for the tips!

  • http://facebook.com/socialmediastrategies Angela Albright

    Awesome list and thanks Mari for the SMS Info!

  • http://WeBuildBuzz.com Patsy Stewart

    Naomi, Thanks so much for the wonderful “how to” post. It was packed with great advice and simple, but detailed instructions to promote your fan page. I like your style and I look forward to reading and learning more from you.

    Michael this site rocks!! It has become one of my favorites and I look forward to receiving your updates!!

  • http://www.inkatechnology.co.uk/facebook-fan-pages.php Facebook Fan Page

    Nice straight-forward article with good case studies as examples. While most companies don’t have the brand cache of Pink or Coke, we all can learn about what facets of their success we can replicate by understanding how to provide value to the consumer (that’s why the coupons from Sears work so well).

  • http://www.iowapga.com/ Troy Christensen

    Hello Everyone,

    I do product giveaways on my Facebook fan page and then create a plaque with the person’s picture inside of it and add it to the album titled, Iowa PGA Facebook Fan Page Contest Winners”. When someone wins, I send them a message requesting their mailing address so I can ship the prize to them and I also encourage them to use the “Submit to Friends” button. I also add their mailing address to our snail mail campaign that we do every year.


  • Andrea

    Hi Troy,

    I’m interested in also doing product giveaways on my company’s facebook page, but discovered that Facebook has introduced some very strict rules around contests and sweepstakes. Does a product giveaway fall under their new rules?

  • http://www.socialmediaexaminer.com Michael A. Stelzner
  • http://www.socialmediaexaminer.com Michael A. Stelzner
  • http://www.InfoGenra.com Raj

    thanks for the tips

  • Anonymous

    This is a GREAT forum full of sharing and wisdom After all, isn’t that what Social Media is all about?! I think so!

    Thanks to everyone for sharing all of this wonderful information. It is because of this sharing that we will all become much more helpful to our clients!

  • Anonymous

    This is a GREAT forum full of sharing and wisdom After all, isn’t that what Social Media is all about?! I think so!

    Thanks to everyone for sharing all of this wonderful information. It is because of this sharing that we will all become much more helpful to our clients!

  • http://www.inkatechnology.co.uk/ facebook connect

    I’ve been using Facebook for about 18 months now and still haven’t setup my Facebook page. thanks for opening my eyes.

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