5 Ways to Promote Your Facebook Fan Page

Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.

Here are 5 great ways to grow your Facebook fans:

#1: Invite People From Your Facebook Friend Lists

Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page?

I have a number of lists in my personal Facebook account.

You can invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.

When you click “Suggest to Friends” on your fan page, start typing in the name of your friends list in the filtered friends section; for example, “Social Media Professionals.” This will automatically send an invitation to your fan page to all of your colleagues listed in that category.

It’s possible that it may take a while before you start seeing those familiar faces pop up in your fan page because people are busy. There have been a few occasions where I’ve gently nudged them with an individual invite, but I keep that to a minimum.

As you add more people to your network, remember to go back to your same lists and send the invite to the new people you’ve added. The names of those who have already been invited will be grayed out and the invite will only be sent to your new contacts.

#2: Find People With Facebook Search

The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide.

There is even an option to search “Posts by Everyone,” which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, “Posts By Everyone.” This allows you to view conversations from others who aren’t in your friend lists.

Here is a screen shot when I entered “buying a home” in the Search field:

As you can see, there is a person saying “I think we are buying a house tomorrow.” If this person is already in your contacts list, the following is a very easy conversation starter: “Hi ___, I saw your Facebook comment about your plans to buy a house tomorrow. Do you need any help with school information in that particular area?”

There is another person stating that they plan to stay in their house for a long time. This can be a potential candidate for a loan refinance. Again, if this person is already a friend on Facebook, it would be very easy to start a conversation without sounding like an annoying salesperson.

#3: Attract People With Facebook Social Ads

Social Ads provide advertisements alongside your Facebook sidebar which show related actions your friends have taken on the site. These actions may be things like “Leah is now a fan of The Offspring. Would you like to become a fan too?” It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.

This strategy requires a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it’s being talked about on Facebook (see #2 above).

If you click on “Promote With an Ad” on your fan page, you can start a campaign.  You can set a daily spending limit of $10, $25, or other appropriate amount. Because I market mostly to businesses with my keywords (such as real estate broker, loan officer, real estate investor, and so forth)—which are in numerous profiles as job descriptions—I have been able to use Facebook Social Ads effectively for my fan page.

It’s possible to run your Facebook ads for only 4 to 5 days with a $25 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts and I have found it to be very effective in growing my fan base without spending a lot of money at once.

#4: Facebook Fan Page Twitter App

The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.

There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.

#5: Facebook Fan Box Widget

The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.

For more great Facebook tips, be sure to check out Top Tips for Using Facebook for Business .

Editors note: Check out Social Media Examiner’s new Facebook fan page by clicking here.

So what do you have to add to this list? Are you finding other effective ways to promote your Facebook fan page? I would love to hear from you and your successes in promoting your pages in the comments below.

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About the Author, Naomi Trower

Naomi Trower is a real estate broker for her company Premier Equity Group, Inc. She has helped her team bring in new business by utilizing social media strategies. Other posts by »

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  • http://www.targetstarsblog.com latoshajohnson

    This was a great post! I have also found that putting your Facebook Fan Page URL on business cards is another way to drive people to your page as well. I make it a point to put all of my social media profiles on my business cards so people can contact me on the platform of their choice.

  • http://NaomiTrower.com Naomi Trower

    Great idea LaTosha! It really is the new way to design your business cards. Thanks for your comments!

  • http://wwww.blog.budgetpulse.com/ craig

    Excellent post, I am really looking at ways to bring more fans to my FB page. Having fans is a great spot to interact easily with fans or users supplying entertainment and quality content and just having fun. I just linked using the Twitter app and need to work on creating lists to easily invite those in my network. Another possible way to drive fans is by holding a contest directed back towards the page, although with the new Fb TOS that may be more difficult.

  • Anonymous

    Your site/blog…this article. Love it. You definitely “got it goin’ on.” (Do people still say that?) Nice. I’m coming back!

  • http://NaomiTrower.com Naomi Trower

    Thanks Craig! I appreciate your words. Yes the new contest rules are a very interesting twist. Here is an article that goes into detail about it http://whyfacebook.com/2009/11/09/thinking-of-running-a-contest-on-facebook-think-again/

  • http://NaomiTrower.com Naomi Trower

    Thanks so much Andy! Isn’t Social Media Examiner awesome? I just love it. :)

  • http://authoranandaleeke.wordpress.com/ Ananda Leeke

    Fabulous artice Naomi. Congratulations to Social Media Examiner for identifying Naomi as a social media expert! She is AWESOME!. Naomi,your article It is extremely helpful especially for authors like myself who are launching online book parties, books, podcasts, and other online events. Keep shining and thanks for the information.

  • http://www.rodkirby.com Rod

    Naomi, thank you sooooo much for posting this. I may be a success coach, but there are still lots of things I’m learning, as we all are, in this social media pool. I hadn’t even thought to try #2 and never knew about #4. Once again, you’ve proven to be one of my favorite social media mavens. Thanks again.

  • http://NaomiTrower.com Naomi Trower

    Hi Ananda! Thanks so much for your kind words although I wouldn’t call myself an expert. :) Social Media is changing so rapidly that I can hardly call myself a guru or expert but I appreciate the sentiment. I’m so happy to be able to provide useful information for the launch of your new book!

  • http://NaomiTrower.com Naomi Trower

    Hi Rod, Isn’t there soo much to social media? It’s fun learning though. Thanks so much for your encouraging words. I’m excited to be able to share the wealth of info to help your business. :)

  • http://www.3milliondollarplan.com/ Kylon Trower

    Wow honey (I’m the only one that gets to call her that)! :-) This is amazing insight and definitely a great way to get free targeted exposure for any business. Great article and I’m very proud of the depth and breadth you bring to the social media experience. You got it goin’ on (and it’s still cool to say that but we’re just dating ourselves Andy)! lol

  • http://NaomiTrower.com Naomi Trower

    Aww Thanks Honey! LOL It’s good to know that I got it goin’ on from the hubby perspective as well!

  • http://www.denisewakeman.com DeniseWakeman

    Excellent post, Naomi! I would add that a great way to promote your fan page is by inviting people on your email list! I occasionally include a link to my Fan page in blog posts, in my email signature and as a P.S. on appropriate email marketing messages.

    Blog on!

  • http://NaomiTrower.com Naomi Trower

    Thanks so much for your support Denise! Love your ideas! Everyone, make sure to implement them. :)

  • http://www.mysocialmediava.com Kathy Colaiacovo

    Naomi, These are great and as long as the fanpage is interactive they should help bring in the fans, then the trick is ‘doping’ something with them. I find that is missing in many fanpages – what is the purpose of your fanpage? I always recommend telling fans what they can expect from ‘fanning’ a page and then follow through. For instance I tell my fans they can expect a Social Media tip of the week and I will answer questions they have when posted on the wall.

  • Dana Sarbeck

    Very helpful!! I’ll share it with my clients!

  • http://NaomiTrower.com Naomi Trower

    Great idea! I think what you are referring to is “stickiness” of a fan page. What makes a fan continually come back. As well as giving social media tips, I try to provide a sense of community by asking for their blog url, twitter id, fan pages so we can all become fans and support each other.

  • http://NaomiTrower.com Naomi Trower

    Hi Dana! Thanks for your support. It’s great to see that you are finding value in your social media efforts with your Public Relations business. I loved helping you the other day. :)

  • http://Real-TechGuy.com/ Jonathan R. Rivera

    These are great tips for anyone starting out with a Facebook Business page. I especially like that fact that you covered WHY you need one. With so many options for online marketing I happen to think the most powerful tool is a Facebook Business page.

  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    This is excellent content, Naomi — you give they why AND the how in a way that is immediately implementable! Thanks so much.

  • http://uncommoncopy.com/ Leah

    Thanks for the tips, Naomi… perhaps you can help me understand something about the Facebook Twitter app. Everything I’ve read online suggests that it’s supposed to work for business pages and not just personal accounts. But whenever I attempt to link my business page to my business’s Twitter account, I get a message saying that I need to create a personal profile first (which I don’t want to do since it’s a larger company and I’m just their social media manager).

    Is there no way to avoid this?

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Hey Leah,

    I found that the best way to get your Twitter updates on your Facebook Fan page is by using Ping.fm

    The app that Naomi is referring to works the other way around, getting your Fan Page updates onto Twitter.


  • Paula Goldberg

    You’ve provided real value in these tips, Naomi. I’m a newbie and your article is excellent for my needs.

  • http://www.footsolutionscorner.com/ Katie Ingraham

    Naomi, thanks for the great post. Simple to follow tips like these are very effective for our franchisees to implement. Looking forward to more great posts!

  • Adrianne Bilbro

    Thank you, Naomi. I got to this post through Denise Wakeman – you are both awesome!!!

  • http://NaomiTrower.com Naomi Trower

    Thanks Adrianne! I love Denise Wakeman too. :) It was great meeting her in person at the Twitter Conference in Sept this year. She gave me so many great tips there.

  • http://thesavvyva.com/ Kathleen

    Hi Naomi

    I just uploaded a YouTube vid http://www.youtube.com/watch?v=qKbpkwIaigw showing how to upload and install a plugin that will also promote a Facebook Fanpage. If this is tacky to post this here, just let me know. Otherwise it is a fun plugin and I think it will get me some attention.

  • http://twitter.com/roseclark Rose Clark

    On point Naomi! Congratulations!!! You have really presented this tutorial for the community in a way that is so easy to follow. A Fan Page is really essential. You are a “Go-Giver” – Thank you for all that you do for Social Media!


  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Very cool! Thanks for that video!

  • http://thesavvyva.com/ Kathleen

    Hey Michael,

    You are very welcome. I hope it is helpful.


  • Laura

    With regards to #2 (Find People With Facebook Search) – You mention it’s a great way to contact someone, especially if you’re already “friends” with them.

    Do you ever contact people who are not “friends” already? If so, do you just “Send a message” to them and point them to the link with your Facebook page? Does this come across as sales-pitchy?

  • http://www.SophiaSimmonsOnline.com/ Sophia C. Simmons

    Love the article Naomi…Very practical and usable information…Thank you

  • http://marismith.com Mari Smith

    Yay, Naomi!! The Facebook fan page to Twitter app is one of my faves – especially if you can phrase the update with a “cliffhanger” effect in the middle so peeps can’t help but click through from Twitter! :)

    A few others I would add: for sure have a link to your fan page URL in your email signature file, ezine, blog, website, Twitter background and business cards.

    Also, securing a username definitely helps with cross-platform branding and memorability… http://facebook.com/username – just takes 25 fans to secure. :) I know you have one + also your own domain!

    OH! And another innovative fave – peeps can join your fan page by SMS!! Just text “fan yourusername” to 32665 (FBOOK). This works for anyone who has their cell registered with Facebook – which is a LOT as so many folks use Facebook on their mobile devices! :)

  • http://twitter.com/deannatroupe DeAnna Troupe

    Thank you! One of my FB friends was asking if there was a way to update her fan page via twitter. I’ll share this info with her. Of course I’ll be sure to give credit where credit is due! Thanks Mari for sharing this!

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    WOW Mari, awesome ideas to add to the mix!! Thanks

  • Laura Demeo

    Hi Michael, I love your new site- it’s packed with invaluable information. I am in Mari’s ISMA program and was on the webinar when you presented– It was fantastic. thank you so much.


  • http://www.transformyoursocialnetworth.com CoachLaura

    These are powerful ideas Naomi! I love importing blog posts to the fan page using either the Notes feature or Networked Blogs application and tweeting about it as well.

  • http://NaomiTrower.com Naomi Trower

    Yay Mari! My main mentor! Thanks for your support! LOVE, LOVE all of your ideas! :)

  • http://www.nextgenerationchiropractor.com/ Dr. Patrick MacNamara

    Naomi :: Thanks for the great post! I hadn’t even considered using Facebook Search.

    One tool I find handy to keep it all organized is Sendible. I’m sure you’re aware of it but for those that aren’t, it’s worth checking out. It’s helped keep my sanity with the myriad of conversations, messages and links being constantly distributed.

  • http://www.VickieSmith.com Vickie Smith-Siculiano, PMP

    Hey Naomi – you have great content as always – thanks for your post – facebook is unchartered territory for many businesses, and it doesn’t have to be! great stuff.

  • Anonymous

    Hello Naomi, This is a great article and exactly what I need at this time. I will be contacting you soon. Give my love to everyone.

  • Mark F

    Thanks for the great post, just what I was looking for. I had a client ask me how I could improve his fan page and you have really given me some solid ideas.


  • Duke Beckford

    This is good stuff, Naomi. I’m just beginning to get familiar with all of this and I’m excited to learn more and get started. Thanks for the tips!

  • http://facebook.com/socialmediastrategies Angela Albright

    Awesome list and thanks Mari for the SMS Info!

  • http://WeBuildBuzz.com Patsy Stewart

    Naomi, Thanks so much for the wonderful “how to” post. It was packed with great advice and simple, but detailed instructions to promote your fan page. I like your style and I look forward to reading and learning more from you.

    Michael this site rocks!! It has become one of my favorites and I look forward to receiving your updates!!

  • http://www.inkatechnology.co.uk/facebook-fan-pages.php Facebook Fan Page

    Nice straight-forward article with good case studies as examples. While most companies don’t have the brand cache of Pink or Coke, we all can learn about what facets of their success we can replicate by understanding how to provide value to the consumer (that’s why the coupons from Sears work so well).

  • http://www.iowapga.com/ Troy Christensen

    Hello Everyone,

    I do product giveaways on my Facebook fan page and then create a plaque with the person’s picture inside of it and add it to the album titled, Iowa PGA Facebook Fan Page Contest Winners”. When someone wins, I send them a message requesting their mailing address so I can ship the prize to them and I also encourage them to use the “Submit to Friends” button. I also add their mailing address to our snail mail campaign that we do every year.


  • Andrea

    Hi Troy,

    I’m interested in also doing product giveaways on my company’s facebook page, but discovered that Facebook has introduced some very strict rules around contests and sweepstakes. Does a product giveaway fall under their new rules?

  • http://www.socialmediaexaminer.com Michael A. Stelzner
  • http://www.socialmediaexaminer.com Michael A. Stelzner
  • http://www.InfoGenra.com Raj

    thanks for the tips

  • Anonymous

    This is a GREAT forum full of sharing and wisdom After all, isn’t that what Social Media is all about?! I think so!

    Thanks to everyone for sharing all of this wonderful information. It is because of this sharing that we will all become much more helpful to our clients!

  • Anonymous

    This is a GREAT forum full of sharing and wisdom After all, isn’t that what Social Media is all about?! I think so!

    Thanks to everyone for sharing all of this wonderful information. It is because of this sharing that we will all become much more helpful to our clients!

  • http://www.inkatechnology.co.uk/ facebook connect

    I’ve been using Facebook for about 18 months now and still haven’t setup my Facebook page. thanks for opening my eyes.

  • http://www.freado.com Vikram Narayan

    Hi Naomi

    Thanks for sharing about Fan Pages. I had just created a Fan Page for our Book Marketing Tool – BookBuzzr, and your tips were a great help. :)
    Here’s my page –

    I also wanted to share two tools/apps I found while setting up our page.

    1. Selective tweets – This app lets you post from twitter to your fan page on facebook. After setup every tweet that has #FB in it will be shared on Facebook.

    2. Networked Blogs – This app allows your blog posts to show on Facebook as soon as they are published on your blog. This has dual benefits as Networked blogs also drives traffic to your blog.

    Thanks for sharing :)

    Author Community Manager
    World’s No. 1, Free Online Book-Marketing Technology for Authors

  • http://www.cashqueenmarketing.com CashFlow Queen

    Great article Naomi!

    I too wanted to throw my 2 cents in here. As I’ve been using a strategy that I don’t believe ANY other marketer out here is using to really monetize Facebook.

    Basically I have figured out how to add a pop up onto my Fanpage. My opt in rate has gone from about 3% to over 41% within just two weeks of using this strategy.

    It’s a bit involved but if you can follow my video http://www.youtube.com/watch?v=x3LYr2Sg-o4
    you can do it. The possibilities are limitless. You’ll see that I even use an
    exit pop up to catch traffic coming and going.

    The strategy has really caught some steam online and it was written up in
    the Examiner in Atlanta ===> http://www.budurl.com/cfqexaminer

    In addition to using the pop up strategy on my Fanpage, I also
    utilize an app on my Facebook profile that allows me to connect
    via live streaming video right from my page.

    This allows you to engage potential customers/clients or students and
    definitely gives them the WOW factor when they see you streaming
    live right from your page.

    Here’s a video I recorded with a friend showing the Facebook app and
    how it works. ==> http://www.youtube.com/watch?v=xfZiGw81A5o

    These strategies along with what you have posted here will surely
    give anyone a leg up on Facebook marketing.

    I’ll be glad to answer anyone’s specific questions, just become
    a fan and post your question on the wall.
    Facebook Fanpage ==> http://Cash-Queen.com

    Happy Marketing,
    CashFlow Queen Kenetra

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for this Kenetra! We at SocialMediaExaminer are putting a fan page together now, so this information was very timely!

  • http://www.Tenbridge.com/ Phil McCusker

    Find people with Facebook Search..this could be really useful.. but Facebook doesn’t like you adding random people on-mass. So what use is this feature for attracting an audience to your fan page? How? Does anyone know how you can connect with/send a message/friend or invite people to a page without upsetting or otherwise getting banned from FB? This would be really useful to find people in the broader network to spark following in groups of people that you would otherwise have no connection with. Seems like a paradox where on the one hand they want you to share your wall posts with everyone but on the other they don’t want people to engage with those conversations. Twitter on the other hand is completely open and allows you to find and interact with others without restriction.

  • http://twitter.com/SocialMediaHubs SocialMediaHubs

    Thanks Mari,

    I’ve had great success with the Facebook Fan Box Widget that we placed on our clients social media hub http://www.ottawa67shub.com. The hub centralizes all of our clients social media content onto one site and has been getting a lot of traffic from local hockey fans. The traffic on the hub far exceeds the teams Facebook network so we are using the Fan Box Widget to pull new fans to the their page. Since launching the hub with the Fan Box widget the 67s Facebook page has experienced dramatic growth. So I would STRONGLY recommend this widget to everyone!

  • http://www.inkatechnology.co.uk/facebook-fan-pages.php Facebook Fan Page

    Great tips would love to implement these tricks on my facebook fan page.

  • YourNameHerre

    This is a great list! Thanks so much for sharing! (:

  • http://www.tntmarketingdesign.com/ Noah Taylor

    Hi Naomi, Great article. Very helpful! Number five was a new one to me and I followed it and added the Facebook Fan Box Widget. I added the script to include live stream, fans, and a facebook logo on my website but there wasn’t anywhere in the wizard to change it from saying “You are a fan” to a box that says “become a fan?” Any suggestions on how I can change that?

  • http://bg.sg/fandom Building Facebook Fandom

    Nice article. Promotion of any Fan page on Facebook is, however, only the start of the entire Social Media marketing exercise. Facebook marketing must and should include Fans acquisition and management to complete your entire plan. Else, any promotion will quickly lose its momentum, or worse…turn sour. We shared some of our strategies in our eBook – Building Facebook Fandom (http://bg.sg/fandom). From start to the end. Tell us what you think :)

  • http://www.4over4.com/ Large Format Printing

    Great article thanks! I especially like the widget; I had completely forgotten about that

  • http://twitter.com/habitguy Scott Gallagher

    nice article

  • Andrea

    Thank you for making such an awesome post about this! I just created a fan page myself and I’m hoping it will grow somehow!

    Hi guys!

    I created a group called “Deal of the Day” on Facebook.

    Deal of the Day on Facebook brings to you the freshest deals of the Web right at your own convenience without burning your wallet!

    I created it to provide deals to people who are struggling in today’s economy. For instance, instead of paying $600 for a plasma tv, they can get one for $420. Or, if they don’t want to pay $22 for a book, I can find a deal for the same book at $12. I thought it was a nice thing to do.

    Here is a link to the fan page:

    If you guys could join, that would be awesome!
    If you could invite some people too, I would be so grateful as well. As more people join, the more I will be developing.

    Thank you so much! I’m hoping to learn much more from this blog. :)

  • http://www.KevinJimeno.com/ Kjimeno

    Great post Naomi…especially #2 that is a great way to engage and add value to a specific target market

  • http://www.citycliq.com/ CityCliq

    I have been on the fence with the Facebook Ads for some time now but I might just jump in and test the waters. I’m having a hard time trying to sell the value of spending money on something like Facebook but your post and a few others I have read have been giving me some pretty good ammo.

    Thanks again for the great post.

  • http://www.blackredxtreme.com/ BlackredXtreme

    Really well done.. Social Ad’s are in the Pipe Lines right now, Nice article :)

  • http://www.1socialmediaagency.com/ Social Media Agency

    Well job done …

  • http://www.cnpintegrations.com/ Joomla Web Design

    Excellent ideas ! Everyone knows them.. but thing is who would be able to put them into practice. I tried many a times but left the idea in between always.

  • http://www.inkatechnology.co.uk/facebook-connect-integration-api.php Facebook Applications

    These are great ideas, but how about sharing links to some of the technology behind these fan pages? Are they all custom FBML or are they leveraging some 3rd party apps?

  • http://www.marketingbrainstorm.com/ Simon Lovell

    Awsome post, great for me as im just trying to promote a fan page

  • Derick Hungerford

    Thanks Naomi, great article..very helpful. Keep doing what you are doing, you are a blessing!

  • http://www.creationstudio.ca/ Website Design

    Thanks Naomi – great points in your article. Like all new beginnings, sometimes it is that initial start that seems to be the hardest – the push to get a new audience.

    One motivating factor is that Facebook has a policy that a fan page needs 25 fans before losing the long number after your page’s name in the url. I beleive that once the 25 threshold is met, then growth may come a bit easier.

  • http://twitter.com/arvoIM Makis Arvo

    Thanks for this post! While I knew about and have used several of these methods, I must admit that the “Facebook to Twitter” eluded me.

  • 3rmarketing

    Thanks, Naomi – I’ve been looking into social media for some time recently and whenever I have a specific question, quite often I come across your articles – and they always seem to provide insightful answers. Keep up the good work!

  • http://www.windows7port.com/ Palla Ramarao

    I like these tips. Saw different posts on this article. But yours is little unique. But paying by promoting ad, needs little money which I cant spend. But i have a fan page on technology posts. http://www.facebook.com/pages/TechLikes/117373351619745. what to do to promote this page. only recently created.

  • http://www.gifttogod.com nitin

    Excellent ideas ! Everyone knows them.. but thing is who would be able to put them into practice. I tried many a times but left the idea in between always.

  • http://www.projectrealms.com/ Jay Philips

    I created a fan page for my blog and the way I’ve been getting fan is to:
    – Invite friends
    – Send out a tweet with a link to the fan page
    – Send a message to new followers with a link to the fan page

  • http://www.ajscigar.com/index.php/cigars/arturo-fuente.html Arturofuente Cigars

    “I have been looking into social media for some time recently and whenever I have a specific question, quite often I come across your articles – and they always seem to provide insightful answers.”

  • http://www.small-business-graphic-design.com/social-network-marketing.html Rhonda B

    Great ideas! I relatively new to Facebook marketing. These tips will surely help.

  • http://www.techexplorer.in Jal Desai

    I have created a fan page for my blog and I have applied most of the things mentioned here. People, it does work. Nice roundup.

  • Shanhdr


  • http://www.hammockshopusa.com Mike

    Hey, firstly very cool site you have here. Very good post on using Facebook also. I thought I was pretty up on the facebook usage, but 3 out of those 5 I haven’t really made any use of nor was very aware. Need to get cracking on them, thanks.

  • Masthideals

    very useful post …especially #4: Facebook Fan Page Twitter App…I’ve been using Facebook for about 2 months now and still haven’t setup my Facebook fan page http://www.facebook.com/pages/masthideals/118174988203190 . thanks a lot…

  • http://valentinewebs.com/ Jason

    I didn’t see this one above – one trick I’ve used that has both increased my number of “likes” on Facebook AND has had a positive SEO effect has been to create a subdomain on my site that redirects to my Facebook page. For different reasons you might want to use a 301 (permanent) or 302 (temporary) redirect, depending on your SEO strategy.

    I use a .htaccess redirect because I have my sites hosted on a LAMP (Linux, Apache, MySQL, PHP/Perl/Python) machine.

    How to do it:

    1. Create a subdomain such as fb.[domain].com
    2. Create .htaccess in the subdomain directory containing only the command Redirect / [Facebook page URL] (for 302 temporary) or Redirect 301 / [Facebook page URL] (for 301 permanent) with no blank lines or whitespace before or after the command.
    3. ????
    4. Profit! (or something like that)

    In my experience this works much better in terms of getting people to your Facebook page than giving out the lengthy page URL, plus it goes through your domain as a redirect so it can help your SEO.

  • Hannah

    Latosha, do you type in the entire URL address on your card? or just the facebook logo and the search words for your business? I have a friend with a grooming business who wants to promote her facebook page on her business card, but I’m not sure what to put on the card. Any help you can share would be appreciated!

  • Bo_2000_y2k

    Be careful I did the search and sent a couple messages got a warning box, but I finished the one I was sending out, and it blocked my account. I now can’t send messages, this is so frustrating! I am trying to promote a band, they are incredible and they just need to direct people to them. Check them out you will agree and be very pleasantly surprised I promise! Please check them out!

  • PYN

    Yea ive been using most of these tips. In a span of 36 hours, we have received 582 fans…


  • http://tntmd.com/seo search marketing

    This has been the one of the most beneficial information and thread I have seen in a long time. Thank you!

  • Ladydayday
  • http://www.vicky89.com vicky89

    hi, what is the maximum number likes should i get inorder that it will not ban my facebook page????
    please reply very curious.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    There is no maximum Vicky

  • http://www.livyahyarn.com sriga

    thanks for the good tips Naomi. Also, you have a good name it means ‘pleasant’ in Hebrew.

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    Facebook search is a truly powerful tool. I’ve found countless connections with this strategy. Thanks for the ideas!

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    Thats a lot of fans! I just launched my page. I hope I can do as well as you. http://JasonWheeler.biz/Fan

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    The cool think about fan pages is you can get all the like you want. I guess you can have too many “friends” but never enough people “liking” you. :-)

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    I have not started using the twitter app. But think I will look into it now.

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    What is the link to you fan page TechExplorer?

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    I agree. I finally set up my fan page and I don’t know why I’ve waited so long. It really is useful. I am doing a contest to attract followers. Once I hit 500 “likes” I am going to run a contest for a $100 gift card. I’ll let you know how it works.

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    How have your product givaways worked and how do you decide who gets what? I am running a contest on my fanpage at http://jasonwheeler.biz/fan and I am interested to hear how yours worked. Thanks for the input

  • http://jasonwheeler.biz/FreeBook Jason @ JW.biz

    I used to use Ping.fm but now I use HootSuite. I’ve found it much easier to manage multiple accounts and pages. What other tools are some of your favorites?

  • http://www.techexplorer.in Jal Desai
  • Analisa

    I should probably read all comments before asking this question, but there are over 100! I have tried #4 (linking my FB Page to Twitter) and I only see a link back to my Facebook Page if the status update is more than 140 characters and without a link. Has this changed since you wrote the post originally? Thanks.

  • http://This1That1Whatever.com/ David Wong

    I recently created a facebook page http://www.facebook.com/pages/This1That1Whatevercom/156625884379306 for my website http://this1that1whatever.com/ and I am trying to learn how to utilize and promote it. I have been using my facebook account to join facebook groups where I am spreading the word on my website. Since my facebook account is for personal connections, I decided to create the facebook page to represent my website activities. In my search to learn, I came across your site which provides some additional tips and hints. I will be reading carefully through your article to help my efforts. Thanks.

  • http://NaomiTrower.com Naomi Trower

    Yes this has changed over time. The status update now has to be more than 140 characters to post a link back to your fan page. :)

  • http://NaomiTrower.com Naomi Trower

    Thank you! I try my best to be pleasant! :)

  • http://NaomiTrower.com Naomi Trower

    Thank you! That means a lot to me. :)

  • http://www.dougmcisaac.com dougmcisaac

    You want to use the full URL. Because when you send them to search they can end up anywhere. Do a Facebook search for Walmart and check out the results.
    Here’s a post my buddy Jonathan did after I filled him in on this http://real-techguy.com/2010/10/26/worst-phrase-in-marketing-find-us-on-facebook/

  • http://www.facebook.com/profile.php?id=1233950361 Rymnd Rys

    help me to increase my fans on facebook.
    Visit my facebook page and press the like button.

    or you can follow me also @ twitter

  • Niko
  • http://twitter.com/JailbreakMethod Jailbreak Methods

    although i came here bit late but seems like best option to expand Facebook fan page

  • http://www.softnwords.com Sam softnwords

    I have used the same way to create my business cards and it worked fine.

  • http://Joshboxer.com/ Josh Boxer

    AWESOME POST! This has come to become one of my favorite Social media know how sites. I love to share your content as the value is ridiculous.

  • http://twitter.com/KarlaHuntFarm Hunter & Farmer

    I’m a #newbusiness and I’ve been setting up my Facebook Page today. Thanks for all the tips on how to promote my page!

  • Princetherealstar

    It was a great post to promote a ads or business page on Facebook.


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  • http://twitter.com/jennHMB Jennifer Caravalho

    Thanks for the post, some great info. I have been trying #4 (facebook page to twitter link) for a few days now without luck, nothing happens. I tried to contact facebook about the bug but no luck their either. I also tried suggesting my page to my friends via contact list import, but they appear to be having an issue there too – a number of conversations exist about that. Any other advise on the linking to twitter would be welcome…thanks again, really enjoy your posts.

  • Bhanuka Wijesundara

    Wow nice work Naomi ! my fan page s now really in a goo situation !!! Thanx

  • john patros

    this is a good example of a cool fan page! like it
    check out the fine t shirt designs on the photo albums

  • Chris

    try to run your page from your heart,make friends sincerely.

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  • Katie

    Has anyone found a way of putting a ‘link’ to your twitter stream from the tabs on your facebook business page? Thats what I am trying to do and am going round in circles…. any ideas anyone? And before I get advice on posting from Facebook to Twitter I already do this, i would just like a specific tab saying Twitter, or YouTube or MyBlog etc thanks!

  • http://www.meratvforum.com Meratvforum

    After scouring the internet for excellent facebook social media techniques, this is by far the best article I have found.

    I have implemented a few of the suggestions for our Sparkwood and 21 facebook fan page and we’ll see how they work.

    Many thanks again.

  • http://www.drupal-web-designers.com/ Drupal web developers

    This will surely help in promoting facebook and one of the best tricks for facebook promotion.

  • http://www.365socialmedia.co.uk/ App Developers

    This is excellent advice. Thanks so much for posting. You did some great facebook research.

  • http://www.facebook.com/whatya.give Whatya Give

    Great article and good tips! Thanks! WhatYaGive.com

  • Sjonesie11

    I just started this  FB page
    to try to help others win fabulous prizes like I did. However I need to promote it and I have no idea how to do so. Thanks for some of the advice you have here. 

  • Guest
  • Raviratnamg

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    share your knowledge by inviting someone to join http://goo.gl/rY0XF

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  • http://www.facebook.com/people/Luis-Garzon/100002813559057 Luis Garzon

    Thanks Naomi….I have just started a new fan page about a local business in my country
    and your information is really remarkable…. thanks for sharing such a valuable information

  • http://www.facebook.com/people/Luis-Garzon/100002813559057 Luis Garzon

    Thanks Naomi….I have just started a new fan page about a local business in my country
    and your information is really remarkable…. thanks for sharing such a valuable information

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  • http://www.despresuflet.ro/psihologie/anxietate/ Mihai

    now that’s a great presentation.. just finished setting up my page, and now will promote it. and, thanks to these ideas :) all the best, michael!

  • http://atwebmedia.com Alek @WebMedia

    It could be tough at times to get fans and Followers Facebook. But I enjoyed this post.


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  • http://twitter.com/Ferald Keith Williams

    This was very helpful, as I have just set up my Ferald Store fan page. http://www.facebook.com/feraldstore

  • http://sizzlingmagazine.com/ Kieffer Sutherland

    This is just amazing man!

  • http://ipad3release.me/ Maria

    thanks for them… will try.. lets see…

  • Abd Elwahab hamza

    I think the most important and exciting way is to join active groups and prove yourself their, since promoting your page on groups are more acceptable than on pages.Plus let’s say a group has 5000 members, if you share your page there with a couple of nice words, you will be amazed with the reward. 
    Thank You!! 


  • http://www.personal-growth-towards-success.com/ Personal growth

    Thanks for the tips

  • http://twitter.com/DHIMBIIL mohamed abdi jama

    fanpage social icons and plugins

  • http://www.ivblogger.com/ David Prince

    That not bad too but i think you should give people more tips to promote fan page


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  • http://ecreativedesigns.com/ Creative Jenni

    Thanks a lot for the tips.. :) 

  • Karolls

    There is no more “Suggest to Friends” facebook button, but there are great apps for your fan page that are even better. All your fan page visitors will be able to invite their friends to your fan page. Take a look athttp://www.pagesuggester.com it’s one of the best!

  • Nawal Kishore Rai

     Hi Friends,

    I am Nawal Kishore Rai Freelance website Designer and Developer in Delhi NCR

    more than 5+ years experience in Web Designing.

    If you have work with me this is my

    Name – Nawal Kishore Rai
    Email id  – nk.yadav17@gmail.com

    my mob no – 9555726299
    My Page – http://www.facebook.com/webdesigner.nawalkishorerai

  • http://www.eatpraylovemovies.com/ Mansi

    #4 Facebook Twitter App

    I tried using it but I’m afraid the link doesn’t take you back to the Facebook page. It takes you back to the site whose link you posted on your FB page :( 

  • Michael

    Boring – my 5 year old son Knowsley these methods too

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  • http://www.marysentoza.com/ Mary

    This is great what you said here. I have found through goodreads, twitter, and other networks mentioning my facebook pages helps to gain followers.

  • sangamkr

    I took face book promotion seriously and looking for useful information. I am convinced that the given information is sufficient for a start. Thanks

  • http://www.mightytips.com/ Mighty Tipster

    Very nice post

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  • Esther

    Thanks a lot Naomi for this wonderful post, I’m new into the system and would like to market my webpage, you article was of immense help.
    please visit us@www.spillithere.com

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    our company email again fred.lavinton@financier.com

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  • cuzan

    how can i promote my page without credit card and for free ?????

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