3 New Apps to Manage Your Social Networks
With the growing number of social networks, it can be a pain to keep on top of them all.
Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.
From blogging to bookmarking, image-sharing to shopping, Alternion will cover more of your accounts than any other dashboard I’ve tried so far. For business and marketing purposes, you’ll find most of the accounts you would need: Facebook, Twitter, WordPress, Digg, StumbleUpon, Delicious, Vimeo and YouTube are all here.
Alternion also places an emphasis on user privacy, with sharing options available for each linked account (perhaps having learned a lesson from Facebook’s privacy fumbles). You can decide whether to display a link to each account on your Alternion profile, and who can see your updates from a specific network.
The main dashboard page is a little reminiscent of Facebook’s once-simple layout—the blue and white design and clean structure make it easy to focus on your data and the task at hand.
Alternion offers three main viewing options: your social news feed, which pulls in updates from your social networks; messages, which allow you to interact with your various email accounts; and contacts, which is fairly self-explanatory.
One great feature that I was surprised to find is the ability to not only edit your Facebook and Twitter lists, but also to create brand-new lists from within the contacts tab.
Alternion also creates a user profile for everyone with an account. On your profile page, you can see updates you have made to any linked social networks, links to your various social profiles, photos and videos you have shared and some basic stats about your activity (number of profiles, number of updates, etc.).
Unlike Alternion, LiveGO focuses on a smaller number of popular social networks like Facebook and Twitter. It also incorporates email accounts and instant messengers such as Gmail’s GTalk and AOL Instant Messenger.
LiveGO has several viewing options, allowing you to get an overview of everything at once or focus on a particular area. The standard inbox view shows your email inbox at the top, with mixed social network feeds underneath. Your instant message accounts live in a sidebar to the right, which can be hidden when not in use, giving you more space for other tasks.
Each of your accounts has its own button on the left, with a pop-up menu that makes it easy to switch to specific feeds; for instance, Twitter mentions or email drafts. A menu across the top of the main feeds panel offers different areas of each network, giving you full, integrated access to your account.
Each Twitter account has its own panel as well, showing your main feed, your own tweets, favorites, mentions and direct messages.
A constant update box sits at the top of the screen, allowing you to update any of your social networks with ease. Choosing the account you are sending from is clear (something I have had issues with in other dashboard apps), and sending the same update to more than one account is an option.
Finally, a couple of unusual features that caught my attention: First, the ability to add special characters (music notes, hearts, arrows) to your updates. Admittedly, this is not something I use often, but is an interesting addition to the update box, especially considering an “add media” button is conspicuously missing. Second, a feature I have never seen before: an automatic collection of updates from the same person. See the image below for an example.
Netvibes is more of a monitoring dashboard than an integrated updating tool. With the ability to add several social networking accounts such as Facebook, Twitter, MySpace (yes, really) and email accounts, it offers a good overview of your networks. Its focus is more on monitoring your brand across the web than communication, however.
With the ability to add several “dashboards” to your account, Netvibes offers a comfortable way to keep different areas of your work separated; for instance, personal and professional accounts or different brands you are monitoring.
Each dashboard view lets you choose widgets to add, which come as specific as the calculator, weather or to-do list widgets, and as indistinct as standard text or HTML widgets.
Each social networking widget offers standard functionality, such as replies, comments, retweeting and other sharing options. The email widget, however, is disappointing in its lack of features, offering essentially an inbox monitor and nothing else.
Adding widgets is a fairly simple process, with categories to browse at the top of the page. Each widget can fit into different areas of your dashboard, and change size and shape accordingly.
The one thing Netvibes really does differently is the integration of RSS feeds. With RSS widgets, you can quickly get an overview of recent headlines, and open these in a reader view to see the full article.
This integration makes Netvibes the perfect place to monitor specific topics across the web, without actually “traveling” across the web.
Netvibes also offers the most extensive personalization options of these three apps, with several themes available to choose from, and color options available for each separate widget.
As always with these roundup posts, your needs will determine which app is of the most benefit to you.
What do you think? Let us know which dashboards you’ve tried, and what you like best. What features would you like to see added to your favorite dashboard?
Belle has spent the past four years as a freelance writer and social media consultant and now spends her days wielding a pencil as Attendly's resident Inbound Marketer. Follow her on Twitter @BelleBethCooper. Other posts by Belle Beth Cooper »