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Google+ Separates From Google Products: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”

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Online Reviews for Local Businesses: What Marketers Need to Know


Do you own or manage a local business?

Are you leveraging the full power of online reviews?

To discover how to leverage online review services, I interview Martin Shervington.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Martin Shervington, one of the world’s leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google’s services.

Martin will explore online reviews for local businesses.

You’ll discover how to get reviews for your business, as well as how to respond to negative reviews.

podcast 156 martin shervington online reviews

Listen as Martin Shervington shares what marketers need to know about online reviews for local businesses.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

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Visual Content Marketing: A Resource Guide for Marketers


social media how to

Do you want to discover how to better market yourself and your business with visual content?

Are you looking for a resource guide for your visual content marketing efforts?

This article will help you find tools to create the perfect image, drive traffic and engagement with your images and use visual content to improve your marketing.

Keep reading to discover how to master visual content marketing.

Get Started With Creating Images

How to Get Started With Visual Content Marketing: Do you want to use visual content in your social media marketing? This article shares tools and tips for adding visual content to your marketing mix.

visual content marketing resources

Discover visual content marketing resources.

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How to Create a Promoted Pin Campaign on a Budget


social media how toDo you want to add Promoted Pins to your marketing mix?

Are you wondering how to budget for a Promoted Pin campaign?

You don’t have to spend a lot of money on Promoted Pins for them to be effective.

Because they have long-term visibility, they’re a sound addition to your Pinterest marketing.

In this article, I’ll share how to build an effective, affordable promoted-pin campaign on Pinterest.

#1: Start With Effective Pins

While promoted pins are an excellent way to get the most visibility for your advertising dollar, it all starts with crafting a great social media image. Based on your business specialty or niche, create images that speak to your audience.

promoted pins on a budget

Discover how to create a promoted pin campaign on a budget.

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5 Twitter Tools to Boost Your Productivity


social media toolsDo you struggle to keep up with your Twitter activities?

Interested in tools to improve productivity?

Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.

In this article you’ll discover five Twitter tools to boost your productivity.

twitter tools for productivity

Discover five productivity-boosting Twitter tools.

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5 Ways to Use Snapchat for Business


social media how toAre you thinking of adding Snapchat to your social media marketing mix?

Interested in ways to use Snapchat to strengthen your brand?

With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.

In this article you’ll discover five ways to use Snapchat for business.

Why Snapchat?

With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies.

snapchat for business

Discover how to use Snapchat for business.

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The Future of Google+, What New Research Reveals


social media researchAre you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Google+ in Recent History

When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. By all accounts, Google leadership designed Google+ as a social media platform, a direct competitor to Facebook.

At first, the hype didn’t seem hyped enough. Just two weeks after its June 2011 launch, Google+ hit 10 million users. By the end of the year, 90 million users had Google+ accounts.

google+ research

Discover research about the future of Google+.

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6 Tips for Pinterest Marketing in Just Minutes a Day


social media how toIs your Pinterest marketing taking too much time?

Are you ready for a better Pinterest marketing plan?

Time-saving Pinterest marketing tactics can deliver more results with less effort.

In this article you’ll discover six tactics to help you market on Pinterest in minutes a day.

pinterest marketing in minutes

Discover tips for Pinterest marketing in minutes a day.

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Facebook Announces Secret Videos for Publishers: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Secret Videos for Publishers
“Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.”

Facebook Introduces Video Ads Creative Spotlight: Each month, Facebook’s Video Ads Creative Spotlight will highlight and share the “best practices for creating video ads on Facebook that grab attention and drive business goals.”

facebook video ad creative spotlight

“To further inspire advertisers and showcase great video ad creative, Facebook IQ launched the Video Ads Creative Spotlight, which, each month, will highlight video ad creative.”

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