Are you targeting the right people?
If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.
In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.
Why Use Advanced Targeting?
To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Messenger Introduces Video Calling: “Now you can have face-to-face conversations with your friends and the people you care about, via Messenger.”
Want to discover how to get the ball rolling?
To learn about word-of-mouth marketing, I interview Ted Wright.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. He’s also the founder of Fizz, an agency that specializes in word-of-mouth marketing. His clients include Intuit, Pabst Blue Ribbon, Verizon, Intel and many others.
In this episode Ted will explore word-of-mouth marketing.
You’ll discover why word-of-mouth marketing is important in the age of social media, as well as things you can do to get people talking.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Not sure where to start?
Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.
In this article you’ll discover how to set up a Facebook page for your business and beyond.
Or do you only post videos occasionally?
YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action.
In this article, I’ll explain how to use YouTube cards to promote your business, products and services.
Want to get more out of your connections?
By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.
In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.
Are your employees active there, too?
When employees are included in your social efforts, they become important brand advocates.
In this article you’ll discover how involving employees in your social media marketing benefits your business.
Are you wondering what the most common Facebook marketing questions are?
Businesses with Facebook Pages often have the same questions.
In this article I’ll dive deeper into frequently asked questions for businesses on Facebook.