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social media how toAre you looking for more leads from LinkedIn?

Want to use LinkedIn ads to help?

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business.

targeted linkedin ads

Discover how to reach your target professional audience using advertising on LinkedIn.

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social media researchAre you adding Snapchat to your social media marketing?

Wondering what Snapchat’s audience responds to?

In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.

snapchat platform insights

Discover the latest insights on Snapchat and ways marketers can use it to reach their target audience.

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social media toolsAre you a busy marketer?

Wondering which tools and apps will help you stand out on Instagram?

Using the right Instagram tools can improve your images, sell products, and save you time.

In this article you’ll discover 14 Instagram tools to help busy marketers use Instagram for business.

tools for instagram for business

Discover 14 Instagram tools busy marketers can use.

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social media how toDo you need to update your social identity?

Are you looking for a simple way to make sure all your social channels are consistent?

In this article you’ll discover a checklist that will help you rebrand your social media profiles.

social media profile rebranding

Discover the steps you need to update your social profiles during a rebrand.

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social media how toAre you thinking about running Twitter ads?

Wondering what your options are?

Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue.

In this article, you’ll discover three cost-effective ways to advertise on Twitter.

Determine Your Campaign Budget

To control the cost of your campaign and minimize your risk, it’s important to set a total and daily budget. This means you’ll have to decide the value of a new follower, lead or click-through to your website.

cost-effective twitter advertising

Discover three ways to use advertising on Twitter.

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social media how to
Do you want to spend less time creating Facebook ads?

Looking for ways to get more out of the ads that are working for you?

When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success.

In this article you’ll discover four ways you can build on the success of Facebook ads that are already performing well.

facebook ad optimization

Discover four ways to optimize your well-performing ads on Facebook.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Account Switching: “Starting this week, you can easily switch between multiple accounts without having to log out and log back in” on Instagram.

instagram account switching

Account switching will be available as part of Instagram version 7.15 for iOS and Android users.

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Are you on Snapchat?

Want to know how to use it for marketing?

To discover how to create a content strategy on Snapchat, I interview Carlos Gil.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He’s also an avid Snapchat user.

Carlos will explore Snapchat, and specifically, how marketers can benefit from it.

You’ll discover why Snapchat isn’t just for Millennials.

podcast 184 carlos gil snapchat content strategy

Listen as Carlos Gil shares what marketers need to know about winning with Snapchat content strategy.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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Are you looking for some great social media blogs to add to your daily reading? Look no further!

Our seventh-annual social media blog contest generated over 300 nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality, post frequency and reader involvement.

Here are the top 10 social media blogs you should add to your regular reading list in 2016.

2016 top ten social media blog contest

Discover the top 10 social media blogs for 2016.

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