How AutoCAD Retooled Its Marketing With Facebook
Chris Hession has been a product and marketing manager for nearly 15 years. But recently, his job completely changed.
“Just in the last year and a half, social media has become not just a component of our product marketing plan, but really the core component,” said Hession, currently senior manager of Autodesk’s AutoCAD product marketing.
“Pretty much for everything we do, we’re looking at, ‘How can we make this work for social?’”
Millions of people worldwide use AutoCAD software to design everything from sunglasses to skyscrapers. If there’s any question that a B2B software company can market effectively with Facebook, look no further than the AutoCAD team. 
Will You Purchase Facebook Stock? This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Seeks to Raise $5 Billion in IPO: “Social networking titan Facebook filed to go public, seeking to raise $5 billion in the largest flotation ever by an Internet company on Wall Street.” Facebook shares are not expected to begin trading for several months. Experts expect this initial public offering to be much larger than Google was when it went public. Do you plan on investing in Facebook? Leave your comments below.
How Has Blogging Changed the Voice of Women?
In this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders.
Lisa tells the story of BlogHer, the fifth largest blog network. She also shares insights and tips for successful blogs and current trends for women bloggers.
Be sure to check out the takeaways below after you watch the video.
How to Craft a Privacy Policy for Your Website
Does your website have a privacy policy?
This article will tell you what you need to know to create a privacy policy for your website.
Why a Privacy Policy?
As online professionals and entrepreneurs, you know that collecting information on visitors to your (or your client’s) website can help tailor goods and services. It offers insight that previously could only be gathered through expensive research. Today, though, data collection can be easy and inexpensive.
But with this type of information, businesses face a daunting task of protecting the data and telling visitors and/or consumers what will be done with the information. Regardless of whether site visitors read the terms and conditions, companies can’t overlook the creation of policies that set out how such information will be used.
9 Ways to Integrate Email and Social Media Marketing
Are you wondering how to add social media to your email communications?
Email and social media marketing go together like Batman and Robin.
They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.
Is Email Dead?
In this article I’ll show you how to combine email marketing with your social media efforts.
In a recent StrongMail survey, ”More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011).
5 Ways to Brand Your New YouTube Profile
Are you wondering what to do with the new YouTube look and feel?
Many people either love or hate YouTube’s platform facelift.
Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.
Frankly, YouTube’s new design is turning out to be a step in the right direction.
YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.
Top 10 Social Media Blogs: The 2012 Winners!
Are you looking for some good blogs to read? Look no further!
Our third-annual social media blog contest generated nearly 600 nominations (almost twice as many as last year’s contest).
Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
With that in mind, here are ten blogs that need to be at the top of your reading list.
Google+ Updates: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Allows Nicknames: Over the next week, Google+ will provide “support for alternate names—be they nicknames, birth names, or names in another script—alongside your common name. This name will show up on your Google+ profile and in the hovercards which appear over your name.”
To add an alternate name, go to your Google+ profile, click Edit Profile, select your name and click on “More options.”
How Small Businesses Can Thrive With Google+
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.
Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.
Be sure to check out the takeaways below after you watch the video.
3 New Apps to Manage Your Social Networks
Are you looking for a better way to manage all of your social accounts?
With the growing number of social networks, it can be a pain to keep on top of them all.
Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.
#1: Alternion
Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.
Each profile or account is added by logging into the original site and allowing Alternion to access your account.
