Are you wondering if the new LinkedIn publishing platform can help your business?
To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.
Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.
You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you want to create a strong social media content strategy?
Are you looking for tools to help you analyze the content on your competitors’ social media profiles?
To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit.
In this article I’ll share how to perform a social media audit to build a successful social media content strategy.
#1: Identify Your Competitors
Most businesses have already identified the main players in their industry by searching Google or social networks.
If you don’t already have a list of competitors at hand, just search for your site on SEMrush to see a list of related providers. SEMrush automatically sorts them by competition level based on how many common keywords the sites rank for in Google.
Are you looking for ways to establish a long-term relationship with those connections?
It can be tough to make first contact without coming on too strong.
But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship.
In this article I’ll show you four ways you can use social media to meet market influencers and expand your network.
Why Social Networking?
Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office?
The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.
But social media opens a larger sphere of opportunity.
Below I show you how Facebook, Twitter and LinkedIn—and a combination thereof—ensure your first interaction with a potential connection is a lasting one.
#1: Leverage Your Facebook Connections
Given that half a billion people use Facebook, there’s a very good chance you’ll be able to find networking opportunities there.
To start your search, use Facebook’s graph search to find potential friends by using the People I May Know option. This works best if you already have business contacts on Facebook.
Do you need help managing your blog?
Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.
You may even feel overwhelmed by all that’s involved. But don’t worry.
In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.
Why Write a Business Blog?
A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.
Do you want to reach more viewers and optimize the quality of your videos?
There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.
In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.
#1: YouTube Audio Library
How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”?
Music evokes a strong emotional response in an audience. The right track has the power to create a really magical moment. Choose the wrong audio and you risk killing the mood in the blink of an eye.
It’s tough to find the right music for a video, especially if you’re on a budget. The YouTube Audio Library helps make the job a lot easier.