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Twitter Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”

Twitter Makes Changes to Direct Message

Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.”

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More Marketing Time: How to Procrastinate Your Way to Success


Do you spend too much time on insignificant tasks?

Want to have more time to do what you do best?

To learn how to multiply your time as a marketer by procrastinating, I interview Rory Vaden.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He’s the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time.

In this episode Rory will explore how busy marketers and business owners can get ahead by procrastinating.

You’ll discover how the principles of time management have changed over the years, as well as why and how to embrace the focus funnel.

“podcast

Listen as Rory Vaden shares what marketers need to know about procrastinating your way to success.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Live-Tweet an Event to Help Your Business


social media how toDo you want to get more out of the events you attend?

Have you thought about live-tweeting them?

Live-tweeting events is a great opportunity to build an audience of targeted followers and increase influence in your industry.

In this article you’ll discover six ways live-tweeting can benefit your business.

What Is Live-Tweeting?

Live-tweeting is about sharing what people are saying at an event, as it unfolds. It’s very different from regular, everyday tweeting.

Just like tweetchats, live-tweeting requires participants to be focused on the event hashtag. So anything you tweet during this time has the potential to get attention and make an impact.

live tweeting to help your business

Discover how live tweeting can help your business.

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Marketers Embrace Influencer Marketing: New Research


social media researchHave you considered reaching out to social influencers to win more credibility and sales?

Do you want research to help make the case that influencer marketing works?

In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts.

Influencer Marketing Defined

Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media stardom. These influencers have proven credibility among and even sales to a specific target audience. Examples include fashionista Chiara Feragni (3 million Twitter followers), YouTube makeup video blogger Michelle Phan (7,600,000 subscribers) and John Lee Dumas of the Entrepreneur on Fire Podcast (923,000 unique listens in December 2014).

influencer marketing research

Discover new research on influencer marketing.

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How to Grow Your Facebook Audience: 8 Success Tips


social media how toDo you want a bigger Facebook audience?

Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.

In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.

eight tips to grow your facebook audience

Discover eight tips to grow your Facebook audience.

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How to Improve Your SEO With LinkedIn and SlideShare


social media how toDo you use LinkedIn or SlideShare for your business?

Did you know you can improve your search engine optimization (SEO) with these channels?

With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically.

In this article you’ll discover four ways to optimize LinkedIn and SlideShare for search engines.

improve seo with linkedin and slideshare

Discover how to improve your SEO with LinkedIn and SlideShare.

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11 Ways to Boost Facebook Engagement for Small Businesses


social media how toIs your small business on Facebook?

Are you looking for better ways to engage your fans?

Small businesses are winning on Facebook more than ever before.

In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.

boost facebook engagement for small business

Discover eleven ways to boost Facebook engagement for small businesses.

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5 Ways to Succeed With Pinterest Promoted Pins


social media how toAre you marketing on Pinterest?

Have you considered Pinterest promoted pins?

Pinterest promoted pins (beta version recently opened to everyone) can help you reach more people and drive results.

In this article I’ll share five ways businesses can get the most out of Pinterest promoted pins.

About Promoted Pins

While Pinterest is a social sharing community, users visit the site ready to be inspired and/or seek out products to purchase.

Pinterest is an excellent way to promote your brand and drive traffic to your business. Promoted pins take things a step further. They look like regular pins, but have additional capabilities to increase visibility, so you get to the right audience at the right time.

succeed with promoted pins

Discover five ways to succeed with promoted pins.

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LinkedIn Elevate: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces LinkedIn Elevate: LinkedIn Elevate is “a new product that helps companies and employees curate high-quality content, share easily to social networks and measure the impact.”

LinkedIn Elevate

“LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, to equip employees with a ready stream of relevant content they can share.”

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