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14 Tools to Streamline Your Social Media Marketing

social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

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5 Ways to Boost Your Twitter Engagement

social media how to Is your Twitter engagement lagging?

Are you looking for tips to get your numbers back up?

A few simple tweaks can get you more attention and interaction on Twitter.

In this article you’ll discover five ways to improve your tweets and up your engagement.

boost twitter engagement

Find 5 ways to boost Twitter engagement.

#1: Refine Your Twitter Bio

The most important thing you can do on Twitter is optimize your bio.

Even if people never read a single tweet, they’ll see your bio. And when they do, they’ll make a snap decision about whether to follow you.

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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How to Capture More Email Leads With Social Media Contests

social media how to

Do you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

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Hyperlapse Lets You Selfielapse: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram’s Hyperlapse Introduces Selfielapse: The recent Hyperlapse update allows you to “use your front-facing camera to shoot a video of yourself.”

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Advanced Blogging: How to Go Big With Your Blog

Do you have a blog for your business?

Are you ready to take your blogging to the next level?

To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger. Darren has been blogging since 2002 and his work has inspired millions of people.

Darren shares how he built a mega-blog with millions of monthly readers.

You’ll discover how to attract more readers, engage your audience and monetize your blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Infographics: Everything You Need to Know

social media how to Are you ready to use infographics in your social media marketing?

Do you know how to get started?

Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.

In this article you’ll discover how to create and promote infographics to put your content front and center.

everything you need to know about infographics

Find out everything you need to know about creating and marketing infographics.

Why Infographics?

Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings. Sounds pretty good, right? If you’re interested in learning how to fully maximize the benefits of infographic marketing, this guide is for you.

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Four Ways to Measure the Impact of Social Media: A Case Study

social media case studies Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.

SAP is a global leader in enterprise-level software and services. They have nearly 67,000 employees globally, and over 15,000 in SAP North America. They service 25 different industries and 12 lines of business with enterprise software.

measure the impact of social media

Read four ways to measure the impact of social media in this case study.

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5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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