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social media how toDo you need to connect with other businesses on Facebook?

Wondering how other brands make Facebook work for them?

In this article, you’ll discover how top B2Bs use Facebook to reach and create relationships with business prospects.

use facebook to market to other businesses

Discover five ways top B2Bs use Facebook.

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social media how toDo you want to reach more locals with Twitter?

Wondering how to build connections in a specific location?

Using geolocation data can help you find the right people to connect with on Twitter.

In this article, you’ll discover three ways to use geolocation coordinates to build stronger connections with Twitter.

local twitter search using geolocation

Discover three ways to use geolocation with Twitter to improve your local marketing.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces Recommendation Engine and New Call-to-Action Buttons for Local Events and Businesses: Facebook introduced “a variety of new features that help you… discover new things in the world around you, decide what to do or where to go and connect with local businesses in easier and faster ways.” Facebook rolled out a new Recommendations feature that makes it easier to gather, map, and organize local business or service recommendations from your friends, and will revamp the Events bookmark to simplify searching for and getting the latest information on local events. The newest version of the Events dashboard will be available in the U.S. “in the coming weeks.”

In addition, Facebook introduced several “new ways for people to take action faster once they’ve found something they want to do or a place they want to go.” With new call-to-action buttons rolling out on Facebook, users can now order food, request an appointment, get a quote, or purchase tickets to a movie or event without ever leaving a business’s Facebook page. These new experiences are currently only available in the U.S., but more ways to “communicate directly with businesses on your time and terms” are expected to be announced in the “coming months.”

facebook new cta

Facebook introduced “some new ways for people to take action faster once they’ve found something they want to do or a place they want to go.”

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Are you active on Instagram?

Have you considered experimenting with ads?

To find out how Instagram ads work, I interview Jenn Herman.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. Her blog,, has placed in our top social media blogs three years in a row. She also wrote an ebook called, How to Run a Successful Instagram Ad.

Jenn explores the differences and similarities between Facebook and Instagram ads.

You’ll discover how you can succeed with Instagram ads.

podcast 220 jenn herman

Listen as Jenn Herman shares what marketers need to know about advertising on Instagram.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toIs your business on Snapchat?

Looking for ways to attract new followers?

One of Snapchat’s biggest challenges is its limited features for getting discovered by other users.

In this article, you’ll discover 11 simple ways to grow your audience on Snapchat.

attract a larger audience on snapchat

Discover 11 ways to grow your following on Snapchat.

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social media toolsDo you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.

tools to make promo videos to share on social media

Discover three tools for social media marketers telling a video story.

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social media how toDo you use YouTube for business?

Want to connect Google Analytics to your YouTube channel?

Google Analytics can show you how people find and engage with your channel, and how YouTube drives traffic to your website.

In this article, you’ll discover how to set up Google Analytics to track and measure the impact of your YouTube marketing efforts.

measure youtube marketing effectiveness using google analytics

Discover how to track and measure your YouTube marketing efforts with Google Analytics.

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social media toolsDo you use Twitter for business?

Looking for tools to optimize your Twitter experience?

Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.

In this article, you’ll discover five browser extensions to improve your Twitter marketing experience.

save time on twitter marketing with browser extension tools

Discover five browser extensions for Twitter marketers.

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social media how toDo you wish more people interacted with your Facebook posts?

Looking to improve your Facebook news feed exposure?

The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.

In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts.

improve exposure of facebook page posts

Discover 10 ways to increase the engagement of your Facebook posts.

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