How Small Businesses Can Thrive With Google+
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.
Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work with.
Be sure to check out the takeaways below after you watch the video.
3 New Apps to Manage Your Social Networks
Are you looking for a better way to manage all of your social accounts?
With the growing number of social networks, it can be a pain to keep on top of them all.
Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.
#1: Alternion
Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.
Each profile or account is added by logging into the original site and allowing Alternion to access your account.
9 Tips for Integrating Social Media on Your Website
Are you leveraging the power of social media on your site?
Together, social media channels and your website should work seamlessly to promote your online brand.
However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.
In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.
Facebook Timeline and What Marketers Need to Know
Are you wondering how Facebook’s Timeline will impact your business and marketing?
Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.
However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.
This article will explore what the timeline means for marketers.
26 Tips for Writing Great Blog Posts
Do you blog? Feel like you’re trying to reinvent the wheel time and again?
Looking for some ideas to simplify your content creation process?
What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.
#1: Anatomically Correct
A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:
- Eye-catching title
- In-text links to landing pages
- Sidebar/banner calls to action
- Social sharing buttons
- Call to action at the bottom
- Relevancy—making sure the post is relevant from top to bottom
Facebook App Integration: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”
Check out the new apps to add to your Facebook Timeline.
Social Media Trends for Small Businesses
In this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.
Anita shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.
Be sure to check out the takeaways below after you watch the video.
Can Social Media Actually Make You Money?
If you’ve ever asked the question, “Can I make money with social media?“, you might have heard a variety of answers such as, “No!”, “Maybe” or “It depends.”
Rarely (if at all) have you heard the confident and unwavering response, “Yes, you can!”
In their book, How to Make Money with Social Media—An Insider’s Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there’s a big difference between people who make money with social media and people who don’t.
9 Small Business Social Media Success Stories
Are you curious what small businesses are doing to achieve success with social media marketing? Look no further.
This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.
You’re guaranteed to find inspiration for your social media marketing efforts here.
These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!
3 Successful Google+ Pages and Why They Work
Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.
Still in its infancy, Google+ has become a very hot topic.
Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.
While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay.
