Have you optimized your profile and page so your message reaches the most people?
It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.
In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick a sticker to send.”
Are you curious how to respond to the recent changes to the Facebook news feed?
To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!
Mari explores what you need to know about marketing with Facebook, and in particular the news feed.
You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Wondering how to connect the dots between content and customers?
In this article you’ll find important best practices, backed by research, to help improve your social media marketing.
Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.
Here’s our take on the research.
#1: Have a Documented Strategy
Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.
One of the biggest differences between effective content marketers and those who fail is a documented strategy.
Have you thought about using giveaways to educate your customers?
Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.
In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.
Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.
Have you created a niche for yourself on Google+?
Are you ready to engage with other leaders in your space?
Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not the same as yours.
In this article you’ll discover how to develop alliances with community leaders on Google+.
Why Build Alliances on Google+?
Google+ isn’t yet as crowded as other social media platforms, and that means it’s easier for you to establish yourself as the authority in your niche. It’s your authority status that makes you valuable to other community leaders you want as allies.
Are you using visual marketing in your business?
Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.
In this article I’ll show you how five brands are using visual content successfully.
Why Use Visual Content in Your Marketing?
When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.
Want to get your Facebook posts seen?
Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level.
In this article, I’ll share how you can adjust your Facebook tactics to make the most of news feed visibility today.
#1: Links in Posts
There are three ways to show a link you’re sharing on Facebook. Before I explain which format the Facebook algorithm likes best, let me take you through them.
1. Text and Automatic Preview Link
Copy and paste a link into a Facebook status update, and Facebook automatically generates a link preview. That preview includes a headline and a little blurb pulled from the destination URL, as well as an image pulled up from the link’s destination or one you upload. You can keep the link in your update text or delete it.
Have you put social media front and center to help you do that?
The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.
In this article you’ll discover three ways you can use social media to enhance your conversion rate.