Looking for something to help you get started with social media?
Social media is a conversation you can join any time. Join now. You’ll be welcomed.
In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.
Have you used Twitter to find qualified leads?
Does the idea of finding new customers on Twitter peak your curiosity?
Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.
In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
#1: Search Keywords and Hashtags
Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.
Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.
Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I’ll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. You end up losing a significant part (if not all) of your reach and engagement.
In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Are small tasks taking up too much of your time?
When you know where tools can help you most, you can decide which tools best suit your needs.
In this article I’ll address three time-consuming areas and share social media tools to help you save time.
#1: Streamline Daily Tasks
Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?
HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.
Do you know where to find everything?
Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June.
In this article you’ll discover 10 changes to your Facebook Page layout.
Do you want to find and connect with influencers?
Google+ offers important networking opportunities that set the stage for future partnerships.
In this article I’ll share five ways to cultivate Google+ relationships.
#1: Identify Industry Influencers Fast
I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.
We’re all looking to build connections with the right people. To show you how NOD3x simplifies that task, go to the site and type in the phrase “relationship marketing” and within five seconds the tool lists all of the influencers posting about that phrase.
Just like that, you have new people to check out and add to circles so you can follow them and start the relationship process.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Organic Tweet Analytics: “For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy.”