Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. Special guest: Steve Dotto.
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Watch the replay of this week’s show below.
About Our Special Guest
- Steve Dotto is a 15-year veteran TV host and executive producer with two YouTube channels. The two channels, Dotto Tech, a how-to and productivity channel, and Steve Dotto, a channel focused on learning the keys to growing and ultimately monetizing a YouTube channel, have a combined 270,000+ subscribers.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 06:26 YouTube Experiments With Allowing Creators to Sell Ad Space Directly to Brands
- 14:17 YouTube Creator Studio Features a Mid-Roll Ads Editor
- 18:26 YouTube Adds Notifications Analytics to Video Metrics
- 24:55 YouTube Analytics Now Lets Creators Compare More Metrics Side by Side
- 34:02 Facebook Tests Cross-Posting Facebook Stories to Instagram Stories
YouTube Experiments With Allowing Creators to Sell Ad Space Directly to Brands: YouTube is piloting a new program that gives creators more control over the ads that appear on their videos by letting them sell ad space directly to brands they regularly work with. Tom Leung, YouTube’s director of product management, said in a recent Creator Insider video on YouTube, “We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship.” Leung didn’t offer specifics other than acknowledging that the pilot program involves a very small, limited group of participants but there’s speculation that the program may closely resemble the Partner-Sold Ads program.
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YouTube Creator Studio Features a Mid-Roll Ads Editor: YouTube’s Mid-Roll Ads Editor, found in the newest version of Creator Studio, gives creators the option to manually place mid-roll ads in their videos. Creators can choose where ads are shown using a simple drag-and-drop interface.
YouTube Adds Notifications Analytics to Video Metrics: YouTube rolled out Bell Notification Analytics to all channels. Notification Analytics show how many subscribers received a notification, how many subscribers clicked on the bell, and the number of video views received via bell notifications. Additionally, channel owners will also receive explanations when bell notifications aren’t sent out to 100% of subscribers.
YouTube Analytics Now Lets Creators Compare More Metrics Side by Side: YouTube creators can now use the Deep Dive section of the YouTube Analytics dashboard to compare multiple metrics side by side for the first time. Available comparisons include views versus comments on a single video, overall period over period channel performance, geographic audience comparisons, and more.
Facebook Tests Cross-Posting Facebook Stories to Instagram Stories: In 2017, Instagram added the option to cross-post stories to Facebook Stories. Now, TechCrunch’s Josh Constine is reporting that Facebook has confirmed it’s testing the option to cross-post Facebook Stories to Instagram. Jane Manchun Wong captured a screenshot that shows a Share to Instagram toggle that’s available in Preview after you’ve created a Facebook story.
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Facebook is working on cross-posting Stories to Instagram pic.twitter.com/uH2w3VVnSe
— Jane Manchun Wong (@wongmjane) March 9, 2020