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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore YouTube’s rollout of YouTube Stories to more creators. Our special guest is Steve Dotto.
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
YouTube Rolls Out Its Own Take on Stories: A year ago, YouTube launched its own take on stories with a short-form video format called Reels. This feature was rebranded as YouTube Stories and made available to select YouTube creators. This past week, YouTube began rolling out Stories along with access to a new set of creator tools to all creators with more than 10,000 subscribers. (8:19)
YouTube Rolls Out Autoplaying Videos in the Mobile App: YouTube will now autoplay videos when users are browsing the platform on the mobile apps for both iOS and Android. This new feature, called Autoplay on Home, allows videos to autoplay with the sound disabled and offers a preview of the video while scrolling through YouTube’s Home tab. (16:20)
Coming to Android & iOS over the next few weeks… Autoplay on Home!
Preview a video while you scroll or watch the whole thing on mute w/ captions.
To turn on/off or customize to play only on WiFi, go to Settings > Autoplay > Autoplay on Home.
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— Team YouTube (@TeamYouTube) December 3, 2018
YouTube Updates Ads in Response to Evolving Viewing Patterns: YouTube examined evolving YouTube usage trends and highlighted three ways in which users’ viewing behavior is shaping the ad experience on the platform. (23:10)
YouTube Lowers Price of Subscriptions for Students: YouTube hopes to bring in college students as paying customers with steeply discounted pricing plans for its ad-free streaming services, YouTube Music and YouTube Premium. This deal is currently only available to full-time students in the U.S.; however, the company says it plans to expand the offers to more countries in the future. (26:05)
YouTube Offers Student Discounts on Music, Premium Subscriptions https://t.co/vuOAmr7aDn pic.twitter.com/XQ8xO1ohCB
— Variety_Tech (@Variety_Tech) November 27, 2018
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Facebook Tests New “Live Video for Sellers” Feature: Facebook is testing a new dedicated Live video mode for sellers to help businesses promote products. Facebook says this new Live mode can help businesses “quickly close sales” by showcasing their products in their stream and allowing viewers to easily purchase them simply by messaging screenshots to the account. (29:01)
Facebook is adding a live video mode for sellers. Viewers can message you during the broadcast with screenshots of the product and you can take payments from your inbox.
Facebook is essentially giving users their own live Home Shopping Network. pic.twitter.com/gQDuuJkqNr— Jeff Higgins Wants To Build A Snowman (@ItsJeffHiggins) November 29, 2018
Facebook Offers Groups Admins Option to Share Feedback on Posts: Facebook Groups is now giving admins the option to provide feedback on why a post was removed to the member who posted it. This new feature was originally announced in May 2018 and was recently spotted by Social Media Examiner’s Erik Fisher. (35:25)
Facebook Tests Ability to Block Certain Words on Profiles: Facebook appears to be testing the ability for regular users to ban certain words, phrases, and emojis from appearing on their personal timeline. This possible new feature was discovered as code hidden within Facebook by tech researcher Jane Manchun Wong. (37:07)
Facebook is working on letting users to ban words/phrases/emojis from showing up on their personal timelines
Tip @Techmeme pic.twitter.com/9WpfDXEEu7
— Jane Manchun Wong (@wongmjane) November 27, 2018
Facebook Business Manager Has Two New Features: It appears that Facebook’s Business Manager has two new features. The first is the ability to assign permissions by task, such the ability to publish content, moderate comments, create ads, or view page performance. The second is Quick Action buttons that allow admins to add people, partners, and assets from anywhere within business settings. (39:35)
Facebook’s Business Manager has two NEW features…
🎉 Assign Permissions By Task
* Publish content
* Moderate comments
* Create ads
* View Page performance🎉 Quick Action Buttons
* Add people, partner, and assets from anywhere in Business Settingsh/t @CSheridan pic.twitter.com/xrnv8CqK3o
— Matt Navarra (@MattNavarra) December 3, 2018
Facebook Groups Get Keyword Alerts: Facebook is testing a new feature for Facebook group admins called Keyword Alerts. This experimental new tool notifies admins when specific keywords or phrases are posted in the group. (42:11)
Facebook Groups is testing “Keyword Alerts” for admins and moderators. They will receive an alert when a member uses a word, a phrase or a name.
This will be super useful for those who moderate large groups.
But is the feature ready for ᎳοᏒĐՏ lᎥᏦê ᎢʜɩႽ? pic.twitter.com/qKI9olC3XM
— Jane Manchun Wong (@wongmjane) December 3, 2018
Other News Mentioned
- Instagram Adds “Close Friend” Privacy Option
- Facebook Makes Collections Shareable and Collaborative With Other Users
- Facebook Stories Rolls Out to All Groups Globally
- Facebook Announces Dates for F8 2019 Developers Conference
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