by 
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook's earnings call along with Zuckerberg's roadmap for the future and Snapchat creative tools. Our special guests include Mari Smith and Jeff Sieh.
Watch the Social Media Marketing Talk Show
To watch our latest episode from Friday, November 2, 2018, click on the green “Watch replay” button below and sign in or register.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
EDITORIAL NOTE: In this week's episode of the show, a Social Media Examiner staff member mis-quoted Michael Stelzner as saying live video was dead. To hear what Mike did say about long-form video on Facebook, check out his podcast episode from October.
Facebook Releases 3Q 2018 Earnings Report and Updates on the Future of the Platform: In its quarterly earnings call, Facebook revealed it has 1.49 billion daily active users, 2.29 billion monthly active users, and a total of 2.6 billion monthly active users when you combine Facebook, Messenger, Instagram, and WhatsApp. It also missed revenue projections for the second quarter in a row. (3:30)
Facebook lost another 1 million daily users in Europe and stayed flat in North America as scandals and low engagement with teens come back to bite its business https://t.co/O7tfyIw7Fd tip @Techmeme pic.twitter.com/eCPXh4VMpb
— Josh Constine (@JoshConstine) October 30, 2018
Ready to Supercharge Your Marketing Strategy?
Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
🔥 As a valued reader, you can save $890 on an All-Access ticket if you act now. Sale Ends Tuesday! 🔥
GET THE DETAILSFollowing the release of the company's 3Q 2018 earnings report, Facebook CEO Mark Zuckerberg noted in a personal post that there's a major shift in the way people are connecting on social media. Facebook emphasized its new focus on private messaging and stories, video, and communities and groups across the ecosystem in the coming year. The company is also continuing to face increased safety and security threats and is working to significantly improve its systems.
In our conversation with Mari Smith, we discuss Facebook's experimental Stories layout; new and upcoming music integrations for Stories, user profiles, and Lip Sync Live; possible new music video app; and the new Messenger experience.
Snapchat Introduces a Snap Camera App for Desktops: Snapchat debuted Snap Camera, a free desktop application that brings “the fun of Lenses” to Windows and Mac computers. Snap Camera offers thousands of lenses, including classics from Snapchat as well as new designs created by the Lens Creator community through Lens Studio, and syncs with the camera connected to your computer. (41:42)
Curious About How to Use AI?
We recently launched a new show that help marketers, creators, and entrepreneurs understand the business applications of AI.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. (Look for the cover art shown to the right.)
Or click the button below for more information.
In addition, Snap Camera works with other video sharing platforms and apps like Skype, Google Hangouts, YouTube, OBS, and more. There's also custom Snap Camera integration just for streaming on Twitch.
Snapchat Adds New Lens Options and Expands Creative Potential: Snapchat rolled out an update to Lens Studio that includes new features, templates, and types of lenses requested by the community. (48:18)
A few weeks ago, Snapchat released Cat Lenses, which let users add filters to their favorite feline's face.
Snapchat now has cat lenses. (Yes, for your cat.) https://t.co/Unk9hToQUL by @sarahintampa pic.twitter.com/OOC3ABQGk5
— TechCrunch (@TechCrunch) October 12, 2018
Other News Mentioned
- YouTube Rolls Out Premieres to All Creators
- LinkedIn Offers New Integrations With Google Campaign Manager and Vimeo
- Facebook Makes Facebook Attribution Available to All Marketers
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
