On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn Sklar.
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Pinterest Introduces Catalogs and Expands Shopping Ads: Pinterest introduced a series of new tools and products to help brands sell their products directly on the platform. The company introduced Catalogs, which allows brands to upload their full product portfolios to Pinterest and easily turn each item uploaded into dynamic, shoppable product pins. (3:15)
Along with Catalogs, Pinterest also rolled out personalized shopping recommendations for style, home, beauty, and DIY boards; browsable sections of in-stock products from a specific brand; and a new search tool that allows brands to be seen by the platform’s 250 million+ monthly active users.
Pinterest Brings Full Automation to “Shop the Look”: Pinterest brought full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest. Now Pinterest users can, for example, buy a pair of jeans they see in a pin. Our guest, Alisa Meredith, shared an example of Pinterest’s Show the Look during the show. (13:01)
— VentureBeat (@VentureBeat) February 6, 2019
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Twitter Debuts New Analytics Tool for Video Publishers: Twitter released Timing is Everything, a set of Publisher Insights tools within Media Studio that focus on the best time to publish video on the platform. (18:05)
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Twitter Tests New Reply Comment Moderation Tool: Twitter is developing a new feature that would let users hide replies to their tweets. The new Hide Tweet feature is available from a list of moderation choices that appear when you click the Share button on a tweet. This new feature is an alternative to muting or blocking users, while still offering some control over a conversation. (26:59)
— Michelle Yasmeen Haq (@thechelleshock) February 28, 2019
Twitter Tests Pop-Up Mini Profile Previews on iOS: Twitter is testing profile previews in its iOS app that show more about a user without taking the user away from their timeline. (31:58)
We’re testing an easier way to check out profiles on iOS without leaving your timeline! Simply tap any @ handle in a Tweet, take a peek, follow, and get right back to it. Let us know what you think! pic.twitter.com/dIUFxI2r4C
— Twitter (@Twitter) February 13, 2019
Other News Mentioned
- Facebook CEO Mark Zuckerberg Shared Privacy-Focused Vision for Facebook
- Facebook Messenger Unlocks Hidden Dark Mode Feature
- YouTube Reacts to Security and Safety Concerns and Disables Comments on Most Videos Featuring Minors
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