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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Use LinkedIn Conversation Ads for Better Conversions

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    Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads?

    In this article, you'll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers.

    What Are LinkedIn Conversation Ads?
    If you're struggling to get engagement on social media, it's time to focus on creating conversations. Conversations are important in building the 'know, like, and trust' factor that leads people to do business together. There's

    Continue Reading about How to Use LinkedIn Conversation Ads for Better Conversions →

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    How to Use a Pop-Up Facebook Group for Business

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    Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group?

    In this article, you'll discover how to run a pop-up Facebook group for business.

    When to Use a Pop-Up Facebook Group
    Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn more about you, your company, and the problems you're trying to solve, with the intention of generating sales for a service or offering. Think of it as a pre-launch event.

    Even more powerful,

    Continue Reading about How to Use a Pop-Up Facebook Group for Business →

    Facebook Launches Ad Testing Tools and New Features for Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests, Allie Bloyd and Ian Anderson Gray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Facebook Launches Ad Testing Tools and New Features for Video →

    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

    Continue Reading about Social Marketing Trends: Wisdom From Gary Vaynerchuk →

    How to Connect With Consumers on LinkedIn: 5 B2C Examples

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    Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers?

    In this article, you'll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers.

    The Case for B2C Outreach on LinkedIn
    Although LinkedIn has traditionally been known as a B2B network, the platform is ripe for B2C brands looking for better ways to connect with their target audiences. LinkedIn can also be a promising alternative to Facebook for B2C brands wanting to connect

    Continue Reading about How to Connect With Consumers on LinkedIn: 5 B2C Examples →

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    How to Guide Your Employees to Post More on Social Media

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    Want your employees to share more about your business on social media? Wondering how best to guide their social media posts?

    In this article, you'll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model.

    #1: Create Clear Social Media Guidelines for Employees to Follow
    While marketers might consider social media a second home, the same may not be true for all of your employees and co-workers. Research has shown that a significant number of employees feel

    Continue Reading about How to Guide Your Employees to Post More on Social Media →

    How to Choose the Right Facebook Attribution Model

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    Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use?

    In this article, you'll discover seven different Facebook ad attribution models to assess your campaigns' performance.

    About Facebook Attribution Models
    The Facebook attribution tool gives you insights into your customers' purchasing journey and the roles of different touchpoints along the conversion path. This information can help you identify potential tweaks you can make to optimize the ads you're running.

    Facebook

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    Social Media Use Surges: How Marketers Should Respond

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn's new conversation ads format with special guests, Tara Zirker and AJ Wilcox.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Social Media Use Surges: How Marketers Should Respond →

    Creating Social Videos That Grow Strong Connections

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    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast.

    Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency that helps businesses get mass attention. He hosts The Video Marketing Podcast and is author of the book, Producing Empathy.

    Matt shares his HERO process for

    Continue Reading about Creating Social Videos That Grow Strong Connections →

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    How to Create LinkedIn Sponsored Content Ads: A Walkthrough

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    Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?

    In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

    Why LinkedIn Sponsored Content Ads?
    You may have heard that LinkedIn ads are expensive, and that may be true.

    Continue Reading about How to Create LinkedIn Sponsored Content Ads: A Walkthrough →

    Marketing in Times of Uncertainty: Tips From Top Marketing Pros

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    Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers?

    To help you make wise decisions during trying times, we tapped the minds of top marketers.

    #1: Your Business Must Sell to Survive: Daniel Harmon
    The Question: Should I continue to promote my business on social media? How?
    Yes! Absolutely! Marketing on social media is like having a digital salesperson. Imagine firing all your salespeople and expecting revenue to continue. Should you adjust what isn't driving results? Of course.

    Continue Reading about Marketing in Times of Uncertainty: Tips From Top Marketing Pros →

    How to Run a Successful Instagram Contest or Giveaway

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    Want to run a contest on Instagram? Wondering what rules and best practices you need to follow?

    In this article, you'll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest.

    Understand the Rules for Running an Instagram Contest
    Instagram contests are a great way to reach your audience, reward them for engaging with your content, and reach a whole new pool of followers.

    Chances are you've heard that running

    Continue Reading about How to Run a Successful Instagram Contest or Giveaway →

    Showing Up in a Time of Uncertainty: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about Showing Up in a Time of Uncertainty: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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