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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Developing Loyal Fans: The Future of Marketing

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    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

    David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

    David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

    Listen to the Podcast Now
    This article

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    Social Media Marketing Society

    How to Create a Facebook Marketing Plan That Models Your Customer Journey

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    Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel?

    In this article, you'll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys.

    #1: Map Out Multiple Customer Journey Scenarios
    According to a study by Missouri University of Science and Technology, when viewing a website, people form a first impression in less than .2 second. And it takes them a bit

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    How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

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    Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts?

    In this article, you'll learn how to measure five key performance metrics for your LinkedIn company page.

    How to Analyze Your LinkedIn Company Page Performance
    LinkedIn is an essential social media platform for many businesses, both large and small. And while LinkedIn is a useful tool, it can be daunting to measure (and report on) the success of your company page.

    If you've set up a

    Continue Reading about How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics →

    How to Use Instagram Customer Reviews for Maximum Impact

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    Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram?

    In this article, you'll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

    Why Promote Customer Reviews and Testimonials on Instagram?
    With more than 1 billion monthly active users, 83% of whom use the platform for product discovery, Instagram has great sales potential for brands of all sizes and niches. However, it’s nearly impossible to convince

    Continue Reading about How to Use Instagram Customer Reviews for Maximum Impact →

    Facebook and Google Make Retargeting Harder: How to Prepare

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest, Rich Brooks.

    We'll also review the updates from Facebook's Q4 2019 earnings and results.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can

    Continue Reading about Facebook and Google Make Retargeting Harder: How to Prepare →

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    Social Media Content Strategy: How to Respond to a Changing Marketplace

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    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast.

    Jay is a marketing and customer experience strategist. He's the founder of Convince & Convert and co-author of the book, Talk Triggers. He's also the host of the Social Pros podcast and Standing Ovation, a brand-new podcast focused on speaking and events.

    Jay reveals some of the

    Continue Reading about Social Media Content Strategy: How to Respond to a Changing Marketplace →

    How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

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    Looking for analytics to assess your LinkedIn profile's performance? Are you looking at the LinkedIn dashboard for profiles?

    In this article, you'll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

    What Is "Your Dashboard" on LinkedIn?
    Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

    Who viewed your profile
    Post/article views
    Search

    Continue Reading about How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard →

    How to Turn YouTube Viewers Into Subscribers and Leads

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    Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?

    In this article, you'll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.

    #1: Attract Cold Leads on YouTube With Topical Content
    Total video views is one of the factors YouTube's algorithm takes into consideration when ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.

    Your goal shouldn't

    Continue Reading about How to Turn YouTube Viewers Into Subscribers and Leads →

    How to Improve Your Facebook Ads With Customer Research

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    Are your Facebook ads failing to convert? Are you surveying your customers?

    In this article, you'll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads.

    #1: Create Your Customer Survey
    The truth is customers don't know what they want. Renowned marketer and best-selling author Ryan Levesque discovered that people typically only know two things when they can't make up their mind:

    What they don't want
    What they've tried in the past

    Based on this premise,

    Continue Reading about How to Improve Your Facebook Ads With Customer Research →

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    TikTok Self-Service Ads: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore an update of TikTok's self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest, Rachel Pedersen.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about TikTok Self-Service Ads: What Marketers Need to Know →

    Social Media ROI: How to Measure Your Social Marketing

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    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast.

    Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. His latest book is AI For Marketers.

    Christopher explains how ROI differs from return on ad spend (ROAS) and shares how to calculate ROI properly.
    Listen to the Podcast Now
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    How to Use Short Videos to Turn Prospects Into Customers

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    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing?

    In this article, you'll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

    Why Use Short, Fact-Based Video?
    According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small businesses to connect with, convince, and convert leads

    Continue Reading about How to Use Short Videos to Turn Prospects Into Customers →

    How to Onboard Social Media Marketing Clients: A Checklist for Consultants

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    Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job?

    In this article, you'll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively.

    Why a Social Media Marketing Onboarding Process Is Important
    Whether you're a social media marketing consultant or agency taking on a new client, or a business that's outsourcing your social media marketing, the proper transfer of assets and key information about

    Continue Reading about How to Onboard Social Media Marketing Clients: A Checklist for Consultants →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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