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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    How to Use YouTube and Instagram to Establish Authority

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    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.

    Amanda is a video marketing strategist who helps people become thought leaders in their space. She has a background in documentary filmmaking, and her course is called The DIY Video Roadmap.

    Amanda shares tips to help you make videos people want to watch, explains how best to

    Continue Reading about How to Use YouTube and Instagram to Establish Authority →

    How to Create Personalized Content for Your Social Media Marketing

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    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

    TikTok Analytics: What Marketers Need to Know

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    Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts?

    In this article, you'll learn more about TikTok analytics.

    #1: Switch to a TikTok Pro Account to Access TikTok Analytics
    TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok's analytics dashboard reveals insights about your overall audience and the performance of published content.

    Switching to a Pro account is easy. Start by going to your profile settings and tapping the

    Continue Reading about TikTok Analytics: What Marketers Need to Know →

    How to Retarget Ads to Engaged Instagram and Facebook Fans

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    Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you?

    In this article, you'll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.

    Why Engagement Remarketing Ad Campaigns Work
    Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel.

    There are three stages to a successful Facebook ad funnel: awareness (level 1),

    Continue Reading about How to Retarget Ads to Engaged Instagram and Facebook Fans →

    Instagram Stories Launches New Creative Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app Threads, and more with special guest Jenn Herman.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Instagram Stories Launches New Creative Features →

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    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

    Continue Reading about How to Customize Facebook Ads Based on Customer Awareness Principles →

    How to Get Started With TikTok: A Guide for Marketers

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    Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully?

    In this article, you'll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

    Why Consider TikTok?
    TikTok's growth is fascinating on many levels. For starters, it's the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly at the end of 2017.

    Because of this, the

    Continue Reading about How to Get Started With TikTok: A Guide for Marketers →

    5 Ways to Humanize Your Instagram Business Account

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    Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience?

    In this article, you'll discover five tips to ensure your Instagram account stands out.

    #1: Give Your Instagram Copy Personality
    When developing an Instagram business profile, most companies focus on the visual aspects of their brand. That approach is certainly understandable considering Instagram is the most visual social network.

    However, it's also important that your communication style reflects your brand's

    Continue Reading about 5 Ways to Humanize Your Instagram Business Account →

    How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

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    Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences?

    In this article, you'll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.

    Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap?
    Imagine the following scenario. For the last 6 months, your business has been seeing a consistent flow of leads from a Facebook ad campaign that has been converting at an average rate of 12%. As your business grows, you

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    Instagram

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    LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ Wilcox and Jeff Sieh.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know →

    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

    Continue Reading about Video Marketing Strategy: The Power of Video During the Customer Journey →

    12 Techniques to Reduce Your Facebook Ad Spend

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    Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work?

    In this article, you'll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion.

    First, Ensure Your Facebook Campaigns Are Tracking Correctly
    If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it's worth checking to see if there's a tracking issue. You don't

    Continue Reading about 12 Techniques to Reduce Your Facebook Ad Spend →

    How to Use LinkedIn to Build a Powerful Network

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    Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

    In this article, you'll learn how to make strategic LinkedIn connections to grow your influence and your business.

    Why Build a Selective LinkedIn Network?
    Whether you're an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

    The key to building a powerful LinkedIn

    Continue Reading about How to Use LinkedIn to Build a Powerful Network →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: