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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    5 Overlooked Facebook Audiences to Improve Your Ad Results

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    Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads?

    In this article, you'll learn how to create five valuable Facebook audiences in Ads Manager.

    Why Target Multiple Facebook Audiences?
    The effectiveness your Facebook ad campaigns are depends on which audience you're targeting. However, just running ads to one audience type won't deliver sustainable results. Here's why.

    If you just run ad campaigns to hot audiences of website traffic and don't run any

    Continue Reading about 5 Overlooked Facebook Audiences to Improve Your Ad Results →

    TikTok Self-Serve Ads Platform to Launch

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore TikTok's upcoming ads platform with Rachel Pedersen. We also talk about Twitter's new desktop redesign with Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=RcuEgzTxJYE

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast,

    Continue Reading about TikTok Self-Serve Ads Platform to Launch →

    How to Target Cold Audiences With Facebook Ads

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    Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist. Her course is called The StrADegy System.

    Amanda shares how to determine whom to target with Facebook cold ads. You'll also learn the next steps after identifying your new target audiences, what type of ongoing analysis you should maintain, and more.

    Read a summary of the

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    5 Ways to Increase Sales With Instagram

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    Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?

    In this article, you'll find out how to foster a shopper-friendly Instagram presence.

    #1: Turn Your Instagram Profile Into a Storefront
    The first step to turning your Instagram followers into customers is to build a creative profile that's geared toward capturing a shopper's attention.

    In your bio, welcome customers to your store and include a clear call to action. Adding a phone number is helpful, too, so shoppers can connect

    Continue Reading about 5 Ways to Increase Sales With Instagram →

    3 Ways to Improve Your YouTube Watch Time

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    Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time?

    In this article, you'll find three easy ways to increase the amount of time people spend watching your videos on YouTube.

    Why Does YouTube Watch Time (Minutes Watched) Matter?
    YouTube is one of the most powerful marketing platforms, as well as one of the most overcrowded. How do you get visibility for your content, and generate views and interactions?

    It's not only hard to generate organic YouTube visibility (due to the

    Continue Reading about 3 Ways to Improve Your YouTube Watch Time →

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    How to Set Up Facebook Analytics and Facebook Attribution

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    Want to better understand what is and isn't working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers?

    In this article, you'll learn how to set up Facebook Analytics and Facebook attribution.

    How to Set Up Facebook Analytics
    The Facebook Analytics platform is a free tool for tracking and analyzing how people interact with your pages, website, and apps. It's similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels.

    Here's how

    Continue Reading about How to Set Up Facebook Analytics and Facebook Attribution →

    Facebook Introduces New Cryptocurrency: Libra

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new cryptocurrency, Libra, with special guest, Joel Comm.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=NHJM46ftcGg

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    
    Join

    Continue Reading about Facebook Introduces New Cryptocurrency: Libra →

    Creating Instagram Ads That Convert

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    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a Facebook and Instagram ad expert and the founder of Hubbard Digital, an agency that runs Instagram and Facebook ads for information products. His course is called Amplified Ads.

    Andrew shares how to create and customize ads for each type of Instagram placement. You'll also find recommendations on ad creation tools and more.

    Read a summary

    Continue Reading about Creating Instagram Ads That Convert →

    How to Solve 4 Common Facebook Marketing Problems

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    Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track?

    In this article, you'll find causes and solutions for common social media marketing problems.

    #1: Your Facebook Posts Get Little to Zero Engagement
    Despite posting regularly on Facebook, your engagement is low or non-existent. You've tried multiple post types, published at different times of the day and week, and still aren't seeing results.
    Possible Causes and Solutions
    You don't truly understand your

    Continue Reading about How to Solve 4 Common Facebook Marketing Problems →

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    Sentiment Analysis: What Marketers Need to Know

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    Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing?

    In this article, you'll discover how sentiment analysis can improve your marketing strategy.

    4 Ways Marketers Can Use Sentiment Analysis
    Sentiment analysis is an algorithm applied to online mentions of your brand, products, and even competitors that assesses whether the comments are positive, neutral, and negative in nature. Here are four ways marketers can apply sentiment analysis.
    #1: Prevent and Manage a PR

    Continue Reading about Sentiment Analysis: What Marketers Need to Know →

    8 Ways to Share Links on Instagram

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    Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

    In this article, you'll find eight distinct ways to share links on your Instagram profile and posts.

    #1: Add a Link to Your Instagram Bio
    Let's start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

    Think of this as your "home" link. While there are other ways to share clickable links

    Continue Reading about 8 Ways to Share Links on Instagram →

    Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram branded content ads for brands and influencers, and Snapchat's new native checkout feature with special guest, Kate Talbot.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=3vO37qDOa34

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Instagram Branded Content Ads: New Advertising Partnerships for Brands and Influencers →

    How to Track Attribution on Facebook and Google

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    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world's leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive trainer for Social Media Examiner’s Google Analytics For Marketers Seminar.

    Chris shares tips and techniques to help marketers track sales attribution. You'll also discover how to credit a sale

    Continue Reading about How to Track Attribution on Facebook and Google →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: