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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Clubhouse App: How to Get Started

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    New to Clubhouse App? Wondering how to use Clubhouse?

    In this article, you'll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business.

    What Is Clubhouse App?
    If you've been hanging out on social media the past couple of weeks, you've probably heard a new buzzword: Clubhouse. This new platform lets people chat in real time, share stories, collaborate, and bounce ideas off of each other using their voice without the need for a lot of other equipment.

    It takes the "media" feel right out of

    Continue Reading about Clubhouse App: How to Get Started →

    Social Media Marketing Workshops

    How to Create YouTube Video Ads That Convert

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    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.

    Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.

    You'll learn what types of YouTube ad formats marketers should consider and find a

    Continue Reading about How to Create YouTube Video Ads That Convert →

    How to Use an Email Sequence to Turn Prospects Into Customers

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    Use email in your marketing? Wondering how an email sequence can help turn people into customers?

    In this article, you'll learn about an email sequence that creates genuine loyalty and grows sales. You'll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you'll find out how to re-engage people on a list you haven't emailed for a while.

    To learn a six-step email sequence to nurture people from prospects to customers, read the article below for an easy-to-follow walkthrough or watch

    Continue Reading about How to Use an Email Sequence to Turn Prospects Into Customers →

    Why Clubhouse App Might Be the Next Major Social Media Platform

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    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

    Continue Reading about Why Clubhouse App Might Be the Next Major Social Media Platform →

    How to Analyze Site Visitor Engagement With Google Analytics Reports

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    Wondering if the people you send to your website find what they're seeking? Want insights to improve the customer journey?

    In this article, you'll discover how to analyze your website visitor engagement in Google Analytics. You'll also learn how to see which audience segments spend more time on your website and find opportunities to adjust what visitors see when they first land on your site.

    To learn how to use three Google Analytics reports to discover how people engage with your website, read the article below for an easy-to-follow

    Continue Reading about How to Analyze Site Visitor Engagement With Google Analytics Reports →

    Learn How to Increase Your Engagement and Sales with Instagram, Facebook, YouTube, and LinkedIn. Experience in-depth live workshops!
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    Influencer Marketing Strategy: How to Scale a Business

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    Wondering if influencers can help you grow your business? Wondering how to work with influencers?

    To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast.

    Adi is an influencer marketing expert. She's the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

    You'll learn Adi's strategy for working with both micro- and macro-influencers, find out how to research and reach out to influencers, and discover what types of offers work best

    Continue Reading about Influencer Marketing Strategy: How to Scale a Business →

    Facebook Organic and Paid Reach Strategy for Local Businesses

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    Does your local business have a Facebook page? Want more people to see your organic Facebook posts?

    In this article, you'll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. You'll also get six ideas to help plan and diversify your Facebook post content.

    To learn an organic and paid reach strategy to

    Continue Reading about Facebook Organic and Paid Reach Strategy for Local Businesses →

    How to Use Instagram for Customer Service

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    Are your customers on Instagram? Wondering how to use Instagram for customer service?

    In this article, you'll discover five tips to improve your customer service on Instagram.

    #1: Add Customer Service Contact Info to Your Instagram Bio
    Consumers will lose confidence or interest in a business if their questions are ignored so make sure you tell them you provide in-app customer service on Instagram. Put this information in your Instagram bio because it's the first thing visitors will see on your profile.

    In We. Society Apparel's bio,

    Continue Reading about How to Use Instagram for Customer Service →

    How to Expand Your Facebook Ad Targeting to New Audiences

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    Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results?

    In this article, you'll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You'll also discover how to find cold audiences that will work for you.

    To learn how to expand your Facebook ad targeting to new audiences, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Create 6 Warm

    Continue Reading about How to Expand Your Facebook Ad Targeting to New Audiences →

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    YouTube Ad Targeting: What Marketers Need to Know

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    Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?

    To explore YouTube ads targeting, I interview Aleric Heck on the Social Media Marketing Podcast.

    Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services. He also developed the YouTube Ads Workshop.

    Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your

    Continue Reading about YouTube Ad Targeting: What Marketers Need to Know →

    Facebook Lead Form Ads: How to Optimize for Results

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    Want more quality leads from Facebook? Are your Facebook lead forms set up properly?

    In this article, you'll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You'll also discover the most important aspect of lead forms that many businesses overlook.

    To learn how to optimize your Facebook lead forms, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Create a New Facebook

    Continue Reading about Facebook Lead Form Ads: How to Optimize for Results →

    Social Media Marketing Trends for 2021: Predictions From the Pros

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    Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

    #1: SEO Drives Organic Instagram Visibility
    When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

    In November 2020, it was officially announced that

    Continue Reading about Social Media Marketing Trends for 2021: Predictions From the Pros →

    How to Create Instagram Guides: Step-by-Step Setup

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    Wondering how to set up Instagram guides? Want to curate catalog-like collections of content on Instagram?

    In this article, you'll learn how to create Instagram guides and discover examples you can model to promote your business with Instagram guides.

    What Are Instagram Guides?
    Instagram guides were initially introduced in mid-2020 and limited to the health and wellness industry. They were designed as a way to create single resources around any specific topic or product. To illustrate, a nutritionist could create a guide for "Healthy

    Continue Reading about How to Create Instagram Guides: Step-by-Step Setup →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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