by Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.
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About Our Special Guest
Alex Beadon is an Instagram Stories expert and online business strategist who helps small business owners and marketers learn how to use Instagram Stories. She's the creator of the online course, Gram Slam, and a daily prompt subscription service, Project Storyline.
Alex recently shared how to create compelling Instagram stories for your business on Michael Stelzner's Social Media Marketing Podcast.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 5:49 Instagram and IGTV Add Scheduling for Posts and Videos
- 13:46 Instagram Is Reportedly Working on a New Tool Replicating TikTok's Key Features
- 17:51 Instagram Is Developing a Separate Messaging App, Threads
- 21:30 Instagram Tests Back-to-Back Stories Ads
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Instagram and IGTV Add Scheduling for Posts and Videos: Instagram publishers and creators can now publish and schedule their Instagram feed and IGTV content up to 6 months in advance through Facebook Creator Studio.
Instagram posts and IGTV videos can now be scheduled through Facebook https://t.co/i8W4wkuDsr pic.twitter.com/R44jNqePAt
— The Verge (@verge) September 17, 2019
In a few more months, Instagram feed and IGTV drafting and editing will also roll out. Once these tools are available and linked, brands and businesses will be able to natively schedule and manage their Instagram posts and IGTV video broadcasts by clicking the Instagram logo at the top of the page.
Marketers Are Learning AI Alone
Sound familiar? 85% of marketers learn AI by experimenting on their own, just 7% get company training, and more than half spend their own money on tools.
Our third annual AI Marketing Industry Report surveys 681 marketers and distills everything into 32 clear charts — what's working, what platforms marketers rely on, and what to learn next.
SKIP THE GUESSWORK — READ THE REPORTIn addition to the new scheduling and management tools, Facebook also published a handy new guide on making the best of Creator Studio.
Which AI Moves Actually Matter?
That's what every marketer is wrestling with now. New AI strategies, new tools, new takes every week — but no clarity. Most marketers and business owners are trying to figure out AI alone.The AI Business Society is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what's actually working.
I'M READY FOR REAL AI RESULTSCreator Studio is your secret weapon and this article is your handy user guide: http://ow.ly/sm2M50wfwCe #FacebookForCreators
Posted by Facebook for Creators on Thursday, September 19, 2019
This guide is available on Facebook's Creator website and covers all of the key elements and basic functionality of Creator Studio, including how to use it to manage your Instagram presence, make sense of its analytics tools, and apply the data to your strategy.
Instagram Is Reportedly Working on a New Tool Replicating TikTok's Key Features: Instagram appears to be developing a new tool called Clips that seems to mirror many features central to the short-form video app, TikTok.
Instagram appears to be working on a new video tool, and it's a clone of the feature that made TikTok so successful https://t.co/gIhe8nakei
— BI Tech (@SAI) September 11, 2019
This experimental feature, discovered by Jane Manchun Wong in early July, would allow users to combine recorded clips into one video, add music, and adjust each clip's speed and length.
Instagram Is Developing a Separate Messaging App, Threads: The Verge reports that Instagram could be encouraging more “constant, intimate sharing” between close friends with a possible new app called Threads. This tool is currently being testing internally at Facebook; however, the company declined to make any comments about it.
Instagram’s latest assault on Snapchat is a messaging app called Threads https://t.co/Wn8Sv705iV pic.twitter.com/Fz4WUe4IQk
— The Verge (@verge) August 26, 2019
Instagram Tests Back-to-Back Stories Ads: Instagram kicked off a test in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back to back in their feed. Adweek reports that Instagram is still gathering feedback to see if the new ad arrangement has a positive effect.
Instagram Will Test Back-to-Back Stories Ads From Different Brands: https://t.co/ryyUVrmyxS #instagram #stories #facebook pic.twitter.com/UoeodxUisN
— Social Pro Daily (@SocialProDaily) August 21, 2019
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