Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest, Bella Vasta.
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About Our Special Guest
- Bella Vasta is an authority on building Facebook groups, the CEO/Founder at JUMP Consulting, and host of the podcast, Bella In Your Business. She’s also the author of The Four Types of Dogs Every Business Needs.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 1:44 Facebook Tests Admin and Moderator Activity Insights in Groups
- 22:55 Facebook Shifted Focus on Groups and Changed How Users Access the Site
Facebook Tests Admin and Moderator Activity Insights in Groups: Facebook is testing real-time analytics that will provide insights on group admin and moderator activity levels “down to the second.” This data can be accessed within the Groups Insights tab and can be downloaded to your computer to be used to keep separate records. This update was discovered and shared by Matt Navarra.
New! Facebook is testing real-time analytics of Group Admins and Moderators activity levels
*Being tested in some groups on desktop only pic.twitter.com/tdhQJ1YD9X
— Matt Navarra (@MattNavarra) February 12, 2020
Facebook Shifted Focus on Groups and Changed How Users Access the Site: In a recent report, CNBC explored how Facebook’s focus on Groups following a number of fallouts and scandals in 2016 fundamentally impacted and changed how people use the site. Facebook reports that more than 400 million people were actively engaging in the “meaningful communities” offered in Facebook Groups as of April 2019, up from 100 million in February 2017.
Mark Zuckerberg shifted Facebook’s focus to groups after the 2016 election, and it’s changed how people use the site https://t.co/GmYRv3lkKl
— CNBC Tech (@CNBCtech) February 16, 2020