by 
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video.
Tune In to the Social Media Marketing Talk Show
Watch this week’s show:
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Join us live, next week! Click here to RSVP.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Facebook Announces Facebook Showcase for Premium Video Advertising: Facebook debuted Facebook Showcase, a new premium video ad program that gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences on Facebook. (5:15)
Facebookâs video ecosystem is growing with a diverse mix of content from original series to creator content, and today, we’re introducing a new premium video ad program.
Posted by Facebook Business on Tuesday, February 26, 2019
Facebook Cuts Portion of News Programming on Facebook Watch: Along with Facebook Showcase, Facebook also announced that it’s being “more selective and careful” about the content it funds and has opted not to renew two-thirds of its news programming. Reports suggest this is due to lagging viewership. However, Facebook is still committed to developing Facebook Watch programming, including a new animated comedy series and a reality TV series with audience participation and voting. (12:47)
Publishing sources stressed that Facebook is still paying for news shows on Watch â the company is just being more selective and careful about what it funds going forward. https://t.co/cdBDlA5JjO
â Digiday (@Digiday) February 26, 2019
Experience Social Media Marketing World Without the Travel
Imagine learning from the world's top social marketing pros without ever leaving your home or office.
Attend Social Media Marketing World virtually with an On-Demand Ticket. Watch all the sessions, keynotes, and workshops when and where you want! Youâll walk away with real business-building ideas without having to deal with the stress or expense of travel.
CLICK TO LEARN MORE
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.
CLICK TO LEARN MORE
Facebook Clear History Tool Due to Launch at the End of 2019: At a tech and media conference earlier this week, Facebook CFO David Wehner stated that Facebook will launch its long-awaited Clear History tool later this year. This feature was initially announced at the company’s annual F8 conference in May 2018 as a response to the Cambridge Analytica data privacy scandal. At the time, it was described as working similarly to clearing one’s browser history. (18:00)
Facebook will launch long-awaited clear history feature this year, and it could hurt ad targeting https://t.co/8aVQahdbw1
â Salvador Rodriguez đ· (@sal19) February 26, 2019
While the company hasn’t yet confirmed how the Clear History tool will actually work, there’s concern that it could have a substantial impact on Facebook’s ability to target ads and generate revenue should enough users actively remove information collected about their online activity.
Facebook Policy Document Establishes Fees for Fan Subscriptions Feature: A policy document obtained and published by TechCrunch reveals that Facebook plans to take a cut of up to 30% of subscription revenue minus fees from its Patreon-like experimental Fan Subscriptions feature. (27:19)
Facebook wants up to 30% of fan subscriptions vs Patreonâs 5% https://t.co/4fQ5plh9o7 by @joshconstine pic.twitter.com/hgThej1wjS
â TechCrunch (@TechCrunch) February 26, 2019
The terms for fan subscriptions aren’t publicly available and the feature is only visible to Facebook pages that have been invited to test it. Facebook notes that no fees will be collected initially but it reserves the right to change them at any time, as well as retain the rights to the creator content.
YouTube Clarifies Policies Around Online Giveaways on the Platform: Over the past few weeks, the YouTube community has noticed that giveaway videos on YouTube are being flagged. In a response via tweet posted earlier this week, YouTube confirms that giveaways aren’t being banned from the platform. However, it’s cracking down on the practice of linking to external websites that are solely designed to drive up engagement metrics. (41:20)
Giveaways are still allowed! What we don’t allow is linking to sites that solely aim to drive up subscriptions or other engagement metrics (views, likes..) through external contests or other means. Since that’s the case with this site, it violates our external links policy.
â TeamYouTube (@TeamYouTube) February 25, 2019
Other News Mentioned
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connectionsâthat's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
đ„ Sale ends Friday! đ„
