Facebook Messenger Changes Bot Policies: What It Means for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube’s Q4 2019 earnings reports and ads updates with Sean Cannell.

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Watch the replay of this week’s show below.

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About Our Special Guests

• Kelly Noble Mirabella, owner of Stellar Media Marketing and Baby Got Bot, is an agency partner, certified marketing expert, and education partner for ManyChat.
• Sean Cannell is a best-selling author, YouTuber, international speaker, and business coach helping entrepreneurs and creatives build their influence and income with online video. Sean has been featured as one of the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 5:48 Facebook Adds “One-Time Notification” API to Messenger for Businesses
• 19:15 Facebook Celebrates 16th Birthday
• 29:35 YouTube Shares Q4 2019 Ad Revenue Earnings and Results
• 48:44 Twitter Hits $1 Billion in Quarterly Revenue in Q4 2019
• 50:39 Facebook Audience Network Will Shut Down Mobile Web Placements

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Facebook Adds “One-Time Notification” API to Messenger for Businesses: Facebook announced that the One-Time Notification API is now available in open beta. This new API allows brands and businesses on Messenger to send important follow-ups “to get in back contact with potential customers with updates relevant to their interests.”

Facebook Celebrates 16th Birthday: In a post this past Tuesday, February 4, Facebook founder and CEO Mark Zuckerberg remarked on the company’s early days, admitted there have been “humbling” mistakes and lessons learned along the way, and expressed hope for the future.

 
YouTube Shares Q4 2019 Ad Revenue Earnings and Results: Google parent, Alphabet, broke out YouTube ad revenues for the first time in its Q4 2019 and full-year earnings report. Total Alphabet 2019 revenues reached nearly $162 billion in 2019. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year.

Google also announced that YouTube’s streaming music and TV subscription services now have a combined 20 million subscribers as of Q4 2019.

YouTube Premium and Music have 20 million subscribers https://t.co/RKqFibQ4D8 pic.twitter.com/JQ0fVbfUsx

— Engadget (@engadget) February 3, 2020

Twitter Hits $1 Billion in Quarterly Revenue in Q4 2019: Twitter announced its Q4 2019 financial earnings and user metrics, revealing revenues of more than $1 billion. This represents a year-on-year increase of 11% compared to last year and a quarter-on-quarter rise of around 22% compared to Q3 2019.

Twitter is set to report fourth-quarter earnings before the bell https://t.co/v90qfm3jdj

— CNBC Tech (@CNBCtech) February 6, 2020

Facebook Audience Network Will Shut Down Mobile Web Placements: As of April 11, Facebook will end its support for mobile web and in-stream placements on the mobile web through Facebook Audience Network. According to a Facebook spokesperson, “these placements represented very small pieces of Facebook Audience Network’s business and their removal will not have a material impact.”

Facebook Audience Network Will No Longer Offer Mobile Web and In-Stream Placements: https://t.co/6bvUCguTJ5 #facebook #facebookaudiencenetwork pic.twitter.com/eNc0nPCd1c

— Social Pro Daily (@SocialProDaily) February 5, 2020

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