Facebook Lets Advertisers Control Where Ads Appear

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst.

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About Our Special Guest

• Kim Garst is a renowned marketing strategist, keynote speaker, and the author of Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 11:20 Facebook Introduces New Brand Safety Controls for Advertisers
• 14:58 Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020
• 20:08 Facebook Rolls Out Responsive Ads With Multiple Text Optimization and Brings Machine Learning Into the Dynamic Ads Creation Process
• 33:55 Facebook Adds Monetization and Management Updates for Creators and Publishers
• 38:39 Facebook Adds Three New Tools for Fundraising
• 42:40 Facebook Experiments With a New Meme-Making App, Whale
• 48:54 Wikipedia Co-Founders Launch New Social Network, WT:Social

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Facebook Introduces New Brand Safety Controls for Advertisers: Facebook unveiled a series of tools aimed at helping brands control the placements and context in which their ads appear on the platform, Instant Articles, and across the Audience Network. These new tools include account-level controls in both Business Manager and Ads Manager, improved delivery reports, dynamic content sets, and publisher white lists.

Facebook rolls out new brand safety tools for publishers, creators and advertisers by @soulmilkco https://t.co/Uc910yByCB

— Marketing Land (@Marketingland) November 20, 2019

Facebook also announced a new safety partner, Zefr. According to Facebook, Zefr, a contextual data company, will work alongside DoubleVerify, Integral Ad Science, and OpenSlate “to help ensure the brand safety controls and tools can continue to serve advertisers’ needs.”

Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020: As part of Facebook’s latest Graph and Marketing API update, the company announced plans to implement limits on how many ads a page can run at any time. Facebook notes that the ad limits will impact “just a small percentage of advertisers,” but won’t share more details about the limits until early next year.

Facebook Rolls Out Responsive Ads With Multiple Text Optimization: Marketing Land reports that Facebook is introducing a new responsive ad feature called Multiple Text Optimization over the next few weeks. This new ad feature is similar to Google’s Responsive ads, which gives advertisers the ability to create, test, and optimize several alternative text options for headlines, ad copy, and descriptions all at once.

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Responsive ads come to Facebook with Multiple Text Optimization by @AmyGesenhues https://t.co/Mc7NKgfv6U

— Marketing Land (@Marketingland) October 28, 2019

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Facebook Brings Machine Learning Into Dynamic Ads Creation Process: Facebook is applying machine learning to help brands “automatically deliver more tailored ad experiences to each person” and create “personalized ads that can scale.” According to Facebook, this solution can be leveraged within Facebook dynamic ads created for catalog sales, traffic, and conversion objectives in Ads Manager or via the Marketing API.

Facebook Adds More Monetization and Management Updates for Video Creators and Publishers: In addition to expanding Brand Collabs Manager and Facebook Stars “in the coming weeks,” Facebook is also introducing a new data visualization in Creator Studio called Traffic Source Insights. With this new tool, publishers and creators will clearly see how their content is distributed across Facebook and be able to optimize for each source.

Facebook Adds Three New Tools for Fundraising: Facebook added three new tools to help non-profits raise funds across its family of platforms. These updates include Donate stickers for Facebook Stories and a “Donate” button for the Instagram profiles of nonprofit organizations. Facebook is also extending the ability to broadcast gaming charity live streams to more Level Up gamers.

Kicking Off Giving Season on Facebook and Instagram https://t.co/5cTUoxpgdR

— Facebook Newsroom (@fbnewsroom) November 14, 2019

Facebook Experiments With a New Meme-Making App, Whale: Facebook quietly released a meme-making app called, Whale, marking the social network’s “latest attempt to attract younger users.” Whale was developed by the New Product Experimentation team inside of Facebook and is currently only available via the Apple App Store to Canadian users.

Facebook quietly released a new meme-making app called Whale last week https://t.co/mLAU9Vwag2 pic.twitter.com/WAEpRxNbVA

— Alex Heath (@alexeheath) November 18, 2019

Wikipedia Co-Founders Launch New Social Network, WT:Social: Wikipedia co-founders, Larry Sanger and Jimmy Wales, launched WT:Social, a social media platform to rival Facebook and Twitter. The new platform is being billed as “a news-focused social network” and will be run as a donation-funded non-profit.

This Social Network operates on donations, not advertising!!https://t.co/OT7cczlXZM

— Fossbytes (@fossbytes14) November 15, 2019

Social Media Examiner founder and CEO, Mike Stelzner, signed up for WT:Social and shared his initial impressions of the site on his personal Facebook profile.

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