by Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore Facebook's new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest, Kim Garst.
Tune In to the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Watch the replay of this week's show below.
powered by Crowdcast
Join us live, next week! Click here to RSVP.
About Our Special Guest
- Kim Garst is a renowned marketing strategist, keynote speaker, and the author of Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 11:20 Facebook Introduces New Brand Safety Controls for Advertisers
- 14:58 Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020
- 20:08 Facebook Rolls Out Responsive Ads With Multiple Text Optimization and Brings Machine Learning Into the Dynamic Ads Creation Process
- 33:55 Facebook Adds Monetization and Management Updates for Creators and Publishers
- 38:39 Facebook Adds Three New Tools for Fundraising
- 42:40 Facebook Experiments With a New Meme-Making App, Whale
- 48:54 Wikipedia Co-Founders Launch New Social Network, WT:Social
divider
Facebook Introduces New Brand Safety Controls for Advertisers: Facebook unveiled a series of tools aimed at helping brands control the placements and context in which their ads appear on the platform, Instant Articles, and across the Audience Network. These new tools include account-level controls in both Business Manager and Ads Manager, improved delivery reports, dynamic content sets, and publisher white lists.
Facebook rolls out new brand safety tools for publishers, creators and advertisers by @soulmilkco https://t.co/Uc910yByCB
— Marketing Land (@Marketingland) November 20, 2019
Facebook also announced a new safety partner, Zefr. According to Facebook, Zefr, a contextual data company, will work alongside DoubleVerify, Integral Ad Science, and OpenSlate “to help ensure the brand safety controls and tools can continue to serve advertisers' needs.”
Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020: As part of Facebook's latest Graph and Marketing API update, the company announced plans to implement limits on how many ads a page can run at any time. Facebook notes that the ad limits will impact “just a small percentage of advertisers,” but won't share more details about the limits until early next year.
Facebook Rolls Out Responsive Ads With Multiple Text Optimization: Marketing Land reports that Facebook is introducing a new responsive ad feature called Multiple Text Optimization over the next few weeks. This new ad feature is similar to Google's Responsive ads, which gives advertisers the ability to create, test, and optimize several alternative text options for headlines, ad copy, and descriptions all at once.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Responsive ads come to Facebook with Multiple Text Optimization by @AmyGesenhues https://t.co/Mc7NKgfv6U
— Marketing Land (@Marketingland) October 28, 2019
Ready to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.
The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETER
Facebook Brings Machine Learning Into Dynamic Ads Creation Process: Facebook is applying machine learning to help brands “automatically deliver more tailored ad experiences to each person” and create “personalized ads that can scale.” According to Facebook, this solution can be leveraged within Facebook dynamic ads created for catalog sales, traffic, and conversion objectives in Ads Manager or via the Marketing API.
Facebook Adds More Monetization and Management Updates for Video Creators and Publishers: In addition to expanding Brand Collabs Manager and Facebook Stars “in the coming weeks,” Facebook is also introducing a new data visualization in Creator Studio called Traffic Source Insights. With this new tool, publishers and creators will clearly see how their content is distributed across Facebook and be able to optimize for each source.
Facebook Adds Three New Tools for Fundraising: Facebook added three new tools to help non-profits raise funds across its family of platforms. These updates include Donate stickers for Facebook Stories and a “Donate” button for the Instagram profiles of nonprofit organizations. Facebook is also extending the ability to broadcast gaming charity live streams to more Level Up gamers.
Kicking Off Giving Season on Facebook and Instagram https://t.co/5cTUoxpgdR
— Facebook Newsroom (@fbnewsroom) November 14, 2019
Facebook Experiments With a New Meme-Making App, Whale: Facebook quietly released a meme-making app called, Whale, marking the social network's “latest attempt to attract younger users.” Whale was developed by the New Product Experimentation team inside of Facebook and is currently only available via the Apple App Store to Canadian users.
Facebook quietly released a new meme-making app called Whale last week https://t.co/mLAU9Vwag2 pic.twitter.com/WAEpRxNbVA
— Alex Heath (@alexeheath) November 18, 2019
Wikipedia Co-Founders Launch New Social Network, WT:Social: Wikipedia co-founders, Larry Sanger and Jimmy Wales, launched WT:Social, a social media platform to rival Facebook and Twitter. The new platform is being billed as “a news-focused social network” and will be run as a donation-funded non-profit.
This Social Network operates on donations, not advertising!!https://t.co/OT7cczlXZM
— Fossbytes (@fossbytes14) November 15, 2019
Social Media Examiner founder and CEO, Mike Stelzner, signed up for WT:Social and shared his initial impressions of the site on his personal Facebook profile.
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
