Facebook Launches Live Producer and Creator Studio App

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore the full rollout of Facebook's Live Producer for managing live-stream video and the new Creator Studio app with special guest, Stephanie Liu.

We'll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine.

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About Our Special Guest

• Stephanie Liu is a live video expert and social media consultant. She's the founder of Captivate on Command™ and host of Lights, Camera, Live®, which is focused on helping brands succeed with live video. She is also the co-author of the upcoming book, The Ultimate Guide To Social Media Marketing.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 8:20 Facebook Live Producer Becomes “Default Surface” for Managing Live Streams
• 18:17 Facebook Launches Creator Studio Mobile App
• 24:24 The Maker of Vine Releases New Looping Video App, Byte

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Facebook Live Producer Becomes “Default Surface” for Managing Live Streams: Facebook announced in the News, Media & Publishing on Facebook group that it's rolling out Live Producer and making it the “default surface… [to] manage your Live Streams.” Although Live Producer has been available to some pages in small test batches since 2017, the company confirms that the old surface is being deprecated and soon every user will be able to use Live Producer.

Facebook Launches Creator Studio Mobile App: Facebook launched a new Creator Studio mobile app for iOS and Android. A companion to its Creator Studio desktop hub, the mobile app gives creators and publishers around the globe the ability to manage their content, track their performance, and more on the go.

The Maker of Vine Releases Looping Video App, Byte: Vine co-founder Dom Hofmann released Byte, a looping video app positioned as the newest successor to Vine. The Byte app, which allows creators to shoot and upload 6-second looping videos, is available for both iOS and Android devices.

dear friends,

today we’re bringing back 6-second looping videos and a new community for people who love them.

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it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing. https://t.co/g5qOIdM8qG

— byte (@byte_app) January 25, 2020

In an interview with TechCrunch and forum posts, Hofmann states that the company plans to focus on monetization early on and will “soon” roll out a pilot of its partnership program to help creators monetize their content on the platform. He shared that the company will start with a revenue share and supplement the program with its funds.

Vine reboot Byte officially launches https://t.co/xNnDFHZBUZ by @joshconstine pic.twitter.com/GJ9IJlXkJm

— TechCrunch (@TechCrunch) January 25, 2020

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