Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
Tune In to the Social Media Marketing Talk Show
Watch the replay of this week's show below.
About Our Special Guests
- Mari Smith is a consultant for Facebook and the leading expert on Facebook marketing. She's the author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.
- Jeff Sieh is the owner and creative director at His Design, Inc., “Head Beard” at Manly Pinterest Tips, and host of The Manly Pinterest Tips podcast. Jeff is also on the social team at Social Media Examiner.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 3:53 Facebook Releases Q2 2019 Earnings Report, Following FTC Settlement
- 28:29 Facebook Continues to Develop TV Streaming Device With Built-In Camera
- 37:57 Pinterest Rolls Out Improved Product Recommendations
- 44:41 Pinterest Introduces Mobile Ads on the Go
- 46:41 Pinterest Debuts Story Pins for Immersive Storytelling
- 50:36 Pinterest Introduces New Video Features
Facebook Releases Q2 2019 Earnings Report, Following FTC Settlement: Facebook announced its latest community update and Q2 2019 financial results. There are now more than 2.7 billion people using Facebook, Instagram, WhatsApp, and Messenger each month and more than 2.1 billion people use at least one of these services per day.
— TechCrunch (@TechCrunch) July 24, 2019
Facebook and the FTC announced the terms of a settlement over the company's privacy practices. The settlement resulted in a $5 billion fine, the largest ever for a tech company, and a number of conditions that require Facebook to submit new products and services for third-party privacy review and oversight.
Facebook assessed $5 billion penalty, subjected to sweeping new restrictions on user privacy decisions to settle FTC charges the company violated a 2012 FTC order by deceiving users about their ability to control privacy of their personal info. Read more: https://t.co/NYx2JnKmJV pic.twitter.com/7KVd3Vg02J
— FTC (@FTC) July 24, 2019
The Conference You've Been Waiting For
As a small business marketer, you can probably only pick one or two events to attend each year. Get an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.
🔥 As a valued reader, you can save $750 if you act now! Sale Ends Tuesday! 🔥CLICK HERE TO LEARN MORE
In this week's show, Erik Fisher mentioned a past Social Media Marketing Talk Show where we explore Facebook’s new cryptocurrency, Libra, with special guest, Joel Comm. You can find that article and interview here.
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
Facebook Continues to Develop TV Streaming Device With Built-In Camera: Facebook is continuing to work on a camera, code-named Catalina, that can plug into a TV and double as a video-streaming device like Roku or Fire TV. Facebook has approached Netflix, Disney, HBO, and Hulu about putting their streaming services on a new Facebook device for making video calls from televisions.
— The Verge (@verge) August 1, 2019
Pinterest Rolls Out Improved Product Recommendations: Pinterest introduced more dedicated, personalized shopping recommendations in the home feed with browsable catalogs and personalized hubs of shoppable ideas labeled “Picked for You.”
In addition to these updated shopping tools, Pinterest shared results of a study conducted by Neustar, which examined the effectiveness of shopping ads on the platform. Participating retail brands saw a 2X higher return on ad spend on Pinterest than any other social media channel and a 1.3X higher return than on paid search.
Our Marketing Solutions have helped @Pinterest #identify where incremental #sales can be fueled. How can our team help you? Read more about our research here: https://t.co/UHtskIsdmy #MarketingSolutions #attribution #marketing #analytics #insights
— Neustar (@Neustar) July 31, 2019
Pinterest Introduces Mobile Ads on the Go: Brands on Pinterest can now easily create and manage ad campaigns on the network on their mobile devices and set up their promoted pins. These new mobile ad tools can be accessed on iOS and Android and are available to all business accounts in the U.S. The global rollout is underway.
Pinterest Debuts Story Pins for Immersive Storytelling: Pinterest launched a new, immersive way to share stories on its platform through story pins. This new format is specifically designed to hold multiple media such as images, text, videos, and destination links. It's currently in a limited release for select iOS users and brands.
Pinterest Introduces Story Pins For Immersive Storytelling https://t.co/ItrBkUUipo
— We are Social Media (@WeRSM) July 30, 2019
Pinterest Introduces New Video Features: Pinterest added new video features to help creators and businesses reach their audiences. These updates include an improved video uploader, video tab, lifetime analytics, and pin scheduling. They're currently available for business accounts in all English-speaking countries and France and Germany, and will be rolling out to creators all over the world.
— Pinterest Business (@pinterestbiz) July 11, 2019
Other News Mentioned
- LinkedIn Shares Tips for Choosing Ad Campaign Objectives
- Twitter UK Provides New Marketing Tips Via #BrandsTalkTwitter Initiative
3 Days of World-Class Training—Zero Travel!
Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.