Category: Reviews

Will Groupon Really Boost Your Local Business?

June 2, 2011

Groupon has been hailed as the new miracle advertising tool. It has also been accused of being a ruthless corporate giant, preying on the ignorance of small businesses.

Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.

How does it work?

First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors.

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Is Spreaker the Future of Internet Radio?

May 26, 2011

If you're not a huge fan of writing, it's probably safe to say that you've considered speaking your content instead of organizing it into written words.

If that's true, then you've probably heard of several podcast-type platforms, all the way up to the big dog in the industry, BlogTalkRadio.

Because demand is the main driver of more podcasts, platforms have evolved to add a number of social and practical features to entice would-be hosts to join their community. Today, we add a new face to that group with Spreaker.

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Do You Have Social Media Clout?

May 4, 2011

When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

"Well, of course," I hear you saying. "Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate."

Exactly.

So why would you want to broadcast your online message to millions of people who couldn't care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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How to Create Content That Engages Prospects and Customers

April 6, 2011

When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or

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