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    Author: Tom Welbourne

    How to Scale Facebook Ads: 4 Ways

    by Tom Welbourne / May 25, 2020

    Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns?

    In this article, you'll discover four horizontal and vertical ad-scaling techniques for Facebook ads.

    Horizontal Facebook Ad Scaling
    To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using

    Continue Reading about How to Scale Facebook Ads: 4 Ways →

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    How to Choose the Right Facebook Attribution Model

    by Tom Welbourne / March 30, 2020

    Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use?

    In this article, you'll discover seven different Facebook ad attribution models to assess your campaigns' performance.

    About Facebook Attribution Models
    The Facebook attribution tool gives you insights into your customers' purchasing journey and the roles of different touchpoints along the conversion path. This information can help you identify potential tweaks you can make to optimize the ads you're running.

    Facebook

    Continue Reading about How to Choose the Right Facebook Attribution Model →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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