Social Media Examiner | Social Media Marketing
Your Guide to the Social Media Jungle
Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns?
In this article, you'll discover four horizontal and vertical ad-scaling techniques for Facebook ads.
Horizontal Facebook Ad Scaling
To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using
Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use?
In this article, you'll discover seven different Facebook ad attribution models to assess your campaigns' performance.
About Facebook Attribution Models
The Facebook attribution tool gives you insights into your customers' purchasing journey and the roles of different touchpoints along the conversion path. This information can help you identify potential tweaks you can make to optimize the ads you're running.
Continue Reading about How to Choose the Right Facebook Attribution Model →
