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    Author: Selah Shepherd

    How Facebook Delivers Ads: What Marketers Need to Know

    Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works?

    In this article, you'll learn how the learning phase of Facebook ads affects your ads' visibility and find tools to improve ad performance.

    How Does the Facebook Ads Delivery System Work?
    The Facebook auction and algorithm were designed to keep users engaged and show them the best, most relevant ads.

    Facebook's algorithm is one of the most powerful algorithms in the world, and

    Continue Reading about How Facebook Delivers Ads: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

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    How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

    Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products?

    In this article, you'll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects.

    Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions?
    When marketers think of Facebook lead generation campaigns, they often think about the businesses that typically lean toward this type of campaign objective— brick-and-mortar locations, service-based providers (insurance companies and

    Continue Reading about How to Use Facebook Lead Ads to Book Virtual Shopping Appointments →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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