Author: Selah Shepherd

How Facebook Delivers Ads: What Marketers Need to Know

by Selah Shepherd / June 15, 2020

Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works?

In this article, you'll learn how the learning phase of Facebook ads affects your ads' visibility and find tools to improve ad performance.

How Does the Facebook Ads Delivery System Work?
The Facebook auction and algorithm were designed to keep users engaged and show them the best, most relevant ads.

Facebook's algorithm is one of the most powerful algorithms in the world, and

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How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

by Selah Shepherd / May 6, 2020

Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products?

In this article, you'll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects.

Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions?
When marketers think of Facebook lead generation campaigns, they often think about the businesses that typically lean toward this type of campaign objective— brick-and-mortar locations, service-based providers (insurance companies and

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