Author: Mackayla Paul

How to Use TikTok Challenges for Business

by Mackayla Paul / February 25, 2020

Wondering how to get more exposure for your brand on TikTok? Have you considered a TikTok challenge?

In this article, you'll learn how to use TikTok challenges for your business.

What Is a TikTok Challenge?
TikTok is quickly becoming the social media platform of the moment, with recent statistics showing the app has now been downloaded over 1.5 billion times globally. And while TikTok advertising is still gaining traction, there's plenty of opportunity for brands of all sizes to run a

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How to Measure the Success of Your LinkedIn Company Page: 5 Performance Metrics

by Mackayla Paul / February 4, 2020

Wondering if your LinkedIn company page is delivering the results you hoped for? Do you know where to find the best data to evaluate your efforts?

In this article, you'll learn how to measure five key performance metrics for your LinkedIn company page.

How to Analyze Your LinkedIn Company Page Performance
LinkedIn is an essential social media platform for many businesses, both large and small. And while LinkedIn is a useful tool, it can be daunting to measure (and report on) the success of your company page.

If you've set up a

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