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    Author: Jessica Campos

    How to Build Facebook Custom Audiences for Special Ad Category Groups

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    Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers?

    In this article, you'll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to build new target audiences that comply with Facebook's policies.

    #1: Determine Whether Your Facebook and Instagram Ads Belong in a Special

    Continue Reading about How to Build Facebook Custom Audiences for Special Ad Category Groups →

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    How to Create a Facebook Marketing Plan That Models Your Customer Journey

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    Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel?

    In this article, you'll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys.

    #1: Map Out Multiple Customer Journey Scenarios
    According to a study by Missouri University of Science and Technology, when viewing a website, people form a first impression in less than .2 second. And it takes them a bit

    Continue Reading about How to Create a Facebook Marketing Plan That Models Your Customer Journey →

    How to Understand Facebook Group Insights

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    Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content?

    In this article, you'll discover how to find and interpret the valuable metrics in Facebook Group Insights.

    Why Marketers Should Use Facebook Group Insights and Metrics
    Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest

    Continue Reading about How to Understand Facebook Group Insights →

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