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    Author: Jessica Campos

    5 Creative Ways to Use Facebook Messenger for Business

    Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business?

    In this article, you'll discover five ways to use Facebook's Messenger platform for business.

    Why Use Facebook Messenger in Your Marketing?
    Messenger marketing is simply the act of marketing to your customers using a messaging app like Facebook Messenger. Many consumers prefer chatting to calling or emailing for two main reasons: instant support

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    How to Build Facebook Custom Audiences for Special Ad Category Groups

    Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers?

    In this article, you'll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to build new target audiences that comply with Facebook's policies.

    #1: Determine Whether Your Facebook and Instagram Ads Belong in a Special Ad Category
    Facebook has been making changes to

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    How to Create a Facebook Marketing Plan That Models Your Customer Journey

    Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel?

    In this article, you'll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys.

    #1: Map Out Multiple Customer Journey Scenarios
    According to a study by Missouri University of Science and Technology, when viewing a website, people form a first impression in less than .2 second. And it takes them a bit

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    How to Understand Facebook Group Insights

    Are you a Facebook group admin or manager? Want to learn more about your members and how they engage with your content?

    In this article, you'll discover how to find and interpret the valuable metrics in Facebook Group Insights.

    Why Marketers Should Use Facebook Group Insights and Metrics
    Facebook has modified its algorithms to make maintaining both a page and a group essential to reaching your desired audience on the platform. Facebook communities that value security, authenticity, and foster personal connections will reap the greatest

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