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    Author: AJ Kumar

    3 Social Media Metrics Your Business Should Track

    How do you measure and manage your social media marketing?

    Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.”

    So, how do you know what to measure to get the most out of your social media marketing for your business?

    Here’s what you need to measure to know how well your social campaigns are performing.
    Metric #1: Share of Voice
    You may already be tracking the brand mentions on social media websites, as well as

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    How to Split Test Your Twitter Marketing

    Would you like to improve your Twitter marketing?

    Are you testing to see what gives you the best results?

    Traditionally, split testing is a practice that's applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

    However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement

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    How to Effectively Rebrand Your Social Media Profiles

    Has your business changed since you first created your social media profiles?

    Are you considering a rebrand of your company's existing social identity?

    With the right preparation, it's possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way.
    Should You Rebrand Your Social Profiles?
    Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company.

    According to Luke Brassinga of Likeable Brands, "True

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    3 Ways to Use Social Media to Improve Your Search Rankings

    Are you happy with the traffic coming to your blog or website?

    Have you kept up with the changes in search engine optimization (SEO)?

    This is essential for most businesses today.

    Keep reading to learn how Google changes are making social media more important and what you can do about it.
    Recent Google Changes Put Spotlight on Social Media
    On April 24, 2012, webmasters around the world were dinged by the Google "Penguin" update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the

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    5 Ways Online Businesses Are Succeeding With Social Media

    Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting.

    However, getting started with this new type of media can be intimidating for some business owners.

    Take a look at the following five examples of ecommerce websites that are succeeding with social media for ideas on how to use social media effectively.
    #1: Use Facebook Apps Strategically to Guide Users
    As social media expert Amy Porterfield mentioned in her recent "How to Use Facebook Apps to

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