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    Today’s Guide to the Marketing Jungle from Social Media Examiner…

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    New Studies Show Marketing Power of Facebook

    Facebook Usage Stats

    • Shared content (web links, blog posts, notes): 3.5 billion/week
    • Photos uploaded: 2.5 billion/month
    • Videos uploaded: 14 million/month (more than 19,000 per hour!!)
    • Events created: 3.5 million/month
    • Users who have signed on with Facebook Connect: 80 million total across 80,000 websites since it launched in December 2008
      • …

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    Top 5 Social Media Articles from 2009

    #1: Five Must Read Social Media Marketing Studies

    #2: Five Ways to Promote Your Facebook Fan Pages

    #3: How to Add a Retweet Button In Your PDF Documents

    #4: Three New Social Media Studies Worth Reading

    #5: How to Create Headlines That Go Viral With Social Media

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    Five Facebook-Only Strategies For Business Success

    1. Drive Off-Line Engagement With Event Postings

    2. Give People Virtual Keepsakes With Photo Tagging

    3. Turn Customer Service Up a Notch With Facebook Discussion Forums

    4. Promote Your Page With Super Targeting

    5. Collect Fan Photos and Videos at No Cost

    Image via Wikipedia

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    4 Ways to Use Social Media Cues to Engage People

    #1:  Provide Visual Indications of Connection and Instantaneity

    • Instantaneity or connection. We don’t see the stream of tweeted questions, nor do we see a McDonald’s-like counter of number of customers served/helped.
    • “People” behind the tweeted answers.
    • A high signal-to-noise ratio—no displayed answers to show that the responses are …

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