by Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest, Rich Brooks.
We'll also review the updates from Facebook's Q4 2019 earnings and results.
Tune In to the Social Media Marketing Talk Show
Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Watch the replay of this week's show below.
About Our Special Guest
- Rich Brooks runs flyte new media, an award-winning digital agency in Portland, Maine. He's also the founder of Agents of Change, an annual conference and weekly podcast that focuses on search, social, and mobile marketing. Rich is also the author of The Lead Machine: The Small Business Guide to Digital Marketing.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 5:41 Google Chrome Announces Plans to Phase Out Third-Party Cookie Support
- 20:56 Facebook's “Clear History” Tool Now Available to All Users
- 35:07 Facebook Reports Q4 2019 Earnings and Results
divider
Google Chrome Announces Plans to Phase Out Third-Party Cookie Support: In response to users demanding greater privacy and control over how their personal data is accessed, Google Chrome plans to phase out support for third-party cookies within the next 2 years.
AI Is No Longer Optional for MarketersâReady to Master It?
Join over a thousand forward-thinking marketers at AI Business Worldâa conference-in-a-conference at Social Media Marketing World.
Get two days of practical AI training where you'll discover:
â Systems that 3x your outputâleaving time for strategy and creativity
â Proven strategies you can deploy right awayâno guesswork, no wasted budget
Become the indispensable AI expert your company needs.
GET YOUR TICKETSâSAVE $150Google wants to phase out support for third-party cookies in Chrome within two years https://t.co/PA2fgzJCnh by @fredericl pic.twitter.com/00ZgMYuqMu
â TechCrunch (@TechCrunch) January 14, 2020
We mention on the show that Marketing Land reached out to a number of digital marketers from different disciplines for their reaction to Google's decision. The publication reports that “their responses convey a mix of skepticism and anxiety, pragmatism, and optimism.”
Facebook's “Clear History” Tool Now Available to All Users: Facebook made the new Off-Facebook Activity tool available to all Facebook users around the world. This new version of Privacy Check-Up is split into four distinct sections, one of which is Facebook's much-anticipated Clear History tool and it shows which third-party data providers and groups have shared user interactions with Facebook.
Ready to Supercharge Your Marketing Strategy?
Get expert training and an unbeatable conference experience when you attend Social Media Marketing Worldâfrom your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
đ„ Save $500 on an All-Access ticket. Sale Ends Friday! đ„
GET THE DETAILS
Today is Data Privacy Day and one of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook.
Following the successful test of âOff Facebook Activityâ (OFA) in Ireland, this tool is now available to people on Facebook around the world. Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to. In addition to OFA, we will prompt users in Ireland along with over 2 billion people worldwide to review their privacy setting using the Privacy Checkup tool.
Whether itâs through our global rollout of Off-Facebook Activity, our revamped Privacy Check Up Tool, or our recent introduction of Third-Party Login alerts, getting data privacy and security right is fundamental to our business, and we are invested in giving people more control over their experience on Facebook.
Read more about Mark Zuckerbergâs thoughts on data privacy here – https://about.fb.com/news/2020/01/data-privacy-day-2020/
Posted by Gareth Lambe on Tuesday, January 28, 2020
Facebook Reports Q4 2019 Earnings and Results: Facebook released its financial results for Q4 2019 and the full year ending December 31, 2019, reporting a quarterly record of $21.08 billion in revenue. The company also announced that its core app now reaches 2.5 billion users each month, an 8% year-over-year increase.
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Want to Unlock AI Marketing Breakthroughs?
If youâre like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Societyâfrom your friends at Social Media Examiner.The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETER
