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    Today’s Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    Built for Small-Business Marketers Who Do the Work

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    Why Social Media is Inseparable From Customer Service

    • What needs to change in customer service
    • Why your company needs to get back to the basics of customer service
    • How to use stories to  improve your customer service experience
    • How to use the different social media platforms to connect with your customers
    • What it means to do service right
      • …

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    5 Social Media Mistakes That Hurt Your Sales

    #1: You Have a Pushy Sales Strategy

    #2: You’re Using the “Buy Now” Approach

    #3: You’re Not Asking for the Sale

    #4: You’re Not Properly Using Lead Forms

    • Companies aggressively follow up with “leads” from landing pages offering free content with pushy sales messages as described in #2. The …

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    How to Create a Social Media Marketing Strategy

    This Is Not Your Father’s Marketing

    Follow Your Audience Wherever They Go

    • Will you create our website entirely in Flash? (Flash isn’t search-engine friendly.)
    • Do you focus on one or two strategies to the exclusion of all others?
    • Do you define success as the number of Facebook fans or …

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    8 Social Media Trends Impacting Businesses

    #1: Companies Are Still New to Social Media

    #2: Businesses Focus in on the “Big 5”

    #3: The 2-Year Confidence Mark

    #4: Companies Are Broadcasting Versus Connecting

    #5: Businesses Turn to Internal Sources for Social Media Support

    #6: Social Media Adoption Obstacles

    #7: Lack of Social Media Measurement

    #8: Companies …

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