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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Archives for 2020

    3 New LinkedIn Company Page Features for Marketers

    September 15, 2020

    Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page?

    In this article, you'll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively.

    #1: Download LinkedIn Company Page Followers Details via Followers Analytics
    Businesses use LinkedIn company pages to build their brand on the platform, attract new talent, share products and services, and promote/share news and events with their staff and followers. One new feature for pages

    Continue Reading about 3 New LinkedIn Company Page Features for Marketers →

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    How to Get Higher-Quality Leads From YouTube: 5 Ways

    September 14, 2020

    Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos?

    In this article, you'll discover five ways to generate warm leads from your YouTube channel.

    Why Collect Lead Info From YouTube Video Viewers?
    Smart marketers are using YouTube to get their businesses noticed. Why? Because it's the second most actively used social platform with more than 1 million hours of content viewed every day. But what they don't realize is that building a

    Continue Reading about How to Get Higher-Quality Leads From YouTube: 5 Ways →

    YouTube for Marketing: What Marketers Need to Know

    September 11, 2020

    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast.

    Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. He's also host of Comments Over Coffee—a podcast focused on YouTube.

    You'll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with

    Continue Reading about YouTube for Marketing: What Marketers Need to Know →

    How to Drive Local Foot Traffic With Twitter Ads

    September 9, 2020

    Want more customers for your local business? Have you considered using Twitter to connect with customers?

    In this article, you'll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business.

    #1: How to Build a Local Audience via a Twitter Follower Campaign
    Before you reach out to potential customers on Twitter, you need to have people following your feed. It's difficult to put an exact number on how many followers your Twitter account should have. It depends on the size of your business and

    Continue Reading about How to Drive Local Foot Traffic With Twitter Ads →

    Do Sponsored Instagram Contests Really Work? A Case Study

    September 8, 2020

    Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you?

    In this article, you'll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram.

    What Are Sponsored Instagram Giveaway Contests?
    If you're interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer's account. The latter option is referred to as a sponsored giveaway and it's gaining in

    Continue Reading about Do Sponsored Instagram Contests Really Work? A Case Study →

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