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    Archives for 2014

    How to Use Tumblr for Business

    Have you used Tumblr as a social marketing platform?

    Would you like to reach an audience ready to share your creative content?

    For companies with strong visual content Tumblr is a largely untapped opportunity.

    In this article I'll show you five companies using Tumblr to reach a new audience that values creativity and fun.
    Why Tumblr?
    If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

    What if that same site extended post life beyond a few days and catered to a younger

    Continue Reading about How to Use Tumblr for Business →

    Social Media Marketing

    Industry Report

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    3 Underused Social Marketing Tactics That Build Relationships: New Research

    Are you looking for new ways to improve engagement with your audience?

    Do you want to know the most effective, yet rarely used social tactics?

    In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
    #1: Provide Customer Service on Facebook
    A lot of brands default to Twitter for social customer care. While there's nothing wrong with that, it's important to remember that Facebook offers plenty of customer service options you can leverage as well.

    Continue Reading about 3 Underused Social Marketing Tactics That Build Relationships: New Research →

    How to Target Ads on Twitter and LinkedIn

    Are you finding it difficult to generate organic leads with Twitter and LinkedIn?

    Have you tried paid social media advertising?

    Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

    In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.
    Targeting Options for Twitter Advertising
    1. Appeal to Similar Audiences

    Twitter’s promoted tweets cost about $0.55 per click. They're a budget-friendly solution when you want to build authority and get noticed in a new

    Continue Reading about How to Target Ads on Twitter and LinkedIn →

    How to Schedule and Edit Facebook Posts Using Facebook

    Do you want to save time by scheduling your Facebook posts?

    Do you know how to edit a post once it's scheduled?

    Scheduling your posts works well when you can't be online 24 hours a day, but what happens when you need to make a change?

    In this article you'll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.
    #1: Schedule Posts
    Facebook's scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you'll be out of the office. Instead of tediously going

    Continue Reading about How to Schedule and Edit Facebook Posts Using Facebook →

    5 Tips for Managing Social Media in a Big Company

    Are you struggling with the challenges of managing large-scale social media?

    Do you run social media for a large company?

    Maintaining a uniform social media presence in a complex organization is a tall order.

    In this article I'll share five key elements for managing company-wide social media.
    #1: Be Consistent
    Managing social media in a complex organization isn't easy. There are multiple departments and divisions, multiple leaders, multiple policies--all of which can lead to confusion and frustration.

    Continue Reading about 5 Tips for Managing Social Media in a Big Company →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

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