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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Facebook Brand Safety Tools: How to Control Where Your Ads Appear

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    Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

    In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

    To learn how to use the Facebook Brand Safety tools, read the article below for an easy-to-follow walkthrough or watch this video:
    .
    #1:

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    Common Facebook Ad Mistakes and How to Fix Them

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    Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs?

    In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get a list of words and phrases that can lead to poor Facebook ads performance.

    To learn about common Facebook ad mistakes and how to fix them, read the article below for an easy-to-follow

    Continue Reading about Common Facebook Ad Mistakes and How to Fix Them →

    How to Optimize Facebook Ad Creative for Better Results

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    Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance?

    In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

    To learn how to optimize your Facebook ad creative, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Identify the Purpose of Your Facebook Ad Campaign
    Before you choose what type of Facebook ad creative

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    Social Media Video Made Simple: How to Easily Make Great Videos

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    Want to use more video in your social marketing? Wondering how to get started?

    To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.

    Pelpina is a video expert who helps businesses grow their visibility with online video. She's the author of Video Smart: Make Smartphone Videos Like a Pro and her course is called How to Make Smartphone Videos like a Pro.

    You'll discover how to set up and record your video and how to include branding. You'll also find

    Continue Reading about Social Media Video Made Simple: How to Easily Make Great Videos →

    How to Grow Your Email List With a High-Converting Free Offer

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    Want to grow your email list? Wondering what type of opt-in offers convert best?

    In this article, you'll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You'll also get benchmark conversion rates to assess whether your email opt-in is working and learn what to tweak if your conversion rates are too low.

    To learn how to create an effective email opt-in asset to grow your email list, read the article below for an

    Continue Reading about How to Grow Your Email List With a High-Converting Free Offer →

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    Facebook Contest Strategy: How to Grow With Contests

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    Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan?

    In this article, you'll learn how to craft a contest that serves your business goals. You'll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends.

    To learn how to plan a Facebook contest that delivers qualified leads and new customers, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Decide What to Offer in Your

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    Clubhouse App: How to Get Started

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    New to Clubhouse App? Wondering how to use Clubhouse?

    In this article, you'll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business.

    What Is Clubhouse App?
    If you've been hanging out on social media the past couple of weeks, you've probably heard a new buzzword: Clubhouse. This new platform lets people chat in real time, share stories, collaborate, and bounce ideas off of each other using their voice without the need for a lot of other equipment.

    It takes the "media" feel right out of

    Continue Reading about Clubhouse App: How to Get Started →

    How to Create YouTube Video Ads That Convert

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    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast.

    Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. He's also founder of The Ad Buyers Club, a done-with-you model designed to help marketers succeed with YouTube video ads.

    You'll learn what types of YouTube ad formats marketers should consider and find a

    Continue Reading about How to Create YouTube Video Ads That Convert →

    How to Use an Email Sequence to Turn Prospects Into Customers

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    Use email in your marketing? Wondering how an email sequence can help turn people into customers?

    In this article, you'll learn about an email sequence that creates genuine loyalty and grows sales. You'll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you'll find out how to re-engage people on a list you haven't emailed for a while.

    To learn a six-step email sequence to nurture people from prospects to customers, read the article below for an easy-to-follow walkthrough or watch

    Continue Reading about How to Use an Email Sequence to Turn Prospects Into Customers →

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    Social Media Marketing Industry Report

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    Why Clubhouse App Might Be the Next Major Social Media Platform

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    Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this social platform and what it could mean for you?

    In this article, I'll explain what Clubhouse is and why it might become a breakout social platform. I'll also share my experience and why I believe Clubhouse has staying power.

    My First Weekend in Clubhouse
    This app might be the ultimate gift born during the global pandemic of 2020.

    It was a chilly Saturday. My city was in full lockdown. I was missing engaging with people.

    I posted on

    Continue Reading about Why Clubhouse App Might Be the Next Major Social Media Platform →

    How to Analyze Site Visitor Engagement With Google Analytics Reports

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    Wondering if the people you send to your website find what they're seeking? Want insights to improve the customer journey?

    In this article, you'll discover how to analyze your website visitor engagement in Google Analytics. You'll also learn how to see which audience segments spend more time on your website and find opportunities to adjust what visitors see when they first land on your site.

    To learn how to use three Google Analytics reports to discover how people engage with your website, read the article below for an easy-to-follow

    Continue Reading about How to Analyze Site Visitor Engagement With Google Analytics Reports →

    Influencer Marketing Strategy: How to Scale a Business

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    Wondering if influencers can help you grow your business? Wondering how to work with influencers?

    To explore influencer marketing, I interview Adi Arezzini on the Social Media Marketing Podcast.

    Adi is an influencer marketing expert. She's the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

    You'll learn Adi's strategy for working with both micro- and macro-influencers, find out how to research and reach out to influencers, and discover what types of offers work best

    Continue Reading about Influencer Marketing Strategy: How to Scale a Business →

    Facebook Organic and Paid Reach Strategy for Local Businesses

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    Does your local business have a Facebook page? Want more people to see your organic Facebook posts?

    In this article, you'll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. You'll also get six ideas to help plan and diversify your Facebook post content.

    To learn an organic and paid reach strategy to

    Continue Reading about Facebook Organic and Paid Reach Strategy for Local Businesses →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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