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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Facebook and the FTC: What the Agreement Means for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about Facebook and the FTC: What the Agreement Means for Marketers →

    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Succeed With LinkedIn Ads →

    5 Facebook Tools to Optimize Your Facebook Ad Campaigns

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    Want better results from your Facebook ads? Looking for ways to optimize your ads?

    In this article, you'll explore five free Facebook tools to help you improve your Facebook ads' performance.

    #1: Facebook Creative Hub Tool
    The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good your offer or copy is, if your ad creative doesn't grab your audience's attention in the news feed, you're unlikely to get any traction.

    Facebook's Creative Hub is designed to help you improve your ad creative and build

    Continue Reading about 5 Facebook Tools to Optimize Your Facebook Ad Campaigns →

    How to Get More Social Media Engagement on Any Platform

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    Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers?

    In this article, you'll discover how to get your audience to engage with your social media posts, videos, and live videos.

    The 3 Rules of Social Media Engagement
    Before jumping into the tips, let's make sure you've got the right baseline. There are three rules of engagement you must follow. Without this foundation, nothing else will work.
    Be Consistent
    I know, I know… You've heard it before. And that's because it's true.

    Continue Reading about How to Get More Social Media Engagement on Any Platform →

    How to Create an Instagram Content Plan for Your Business

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    Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow?

    In this article, you'll find out how to plan, create, and optimize Instagram content for your business.

    #1: How to Establish a Content Theme for Your Instagram Profile
    The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your business profile.

    When creating a theme for Instagram, you'll need to give some thought

    Continue Reading about How to Create an Instagram Content Plan for Your Business →

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    Twitter Rolls Out Improved Conversation Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newly enhanced and improved conversation features with special guest, Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of

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    How to Get Your Videos Discovered on YouTube

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    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

    Read a summary of the interview below. To listen

    Continue Reading about How to Get Your Videos Discovered on YouTube →

    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

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    Social Media Marketing Strategy: A Modern No-Nonsense Guide

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    Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow?

    In this article, you'll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.

    How This Social Media Marketing Strategy Works
    This social media marketing strategy works by mapping your social media activity to guide your ideal customer through their journey from prospect to paying customer.

    The model is based on a simple marketing funnel that breaks

    Continue Reading about Social Media Marketing Strategy: A Modern No-Nonsense Guide →

    Worth Exploring:

    Instagram

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    YouTube

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    Linkedin

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    Social Media Marketing Industry Report

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    6 Facebook Ad Copy Secrets to Improve Your Conversions

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    Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy?

    In this article, you'll learn how to write Facebook ad copy that improves your conversions.

    #1: Use the "So That" Statement
    The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:

    Members-only Facebook group
    Weekly printable PDFs
    100 hours of video training
    Yellow shoelaces
    1:1 instruction

    While these features may

    Continue Reading about 6 Facebook Ad Copy Secrets to Improve Your Conversions →

    Instagram Stories Ads: How to Improve Your Results

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    Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads?

    In this article, you'll learn how to optimize your Instagram Stories ads placements.

    How Instagram Stories Ads and Instagram Feed Ads Differ
    Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as a separate placement. When you're using the Instagram app, the latest stories will have a highlighted circle around the profile thumbnail.

    When you tap the profile circle, Instagram opens a

    Continue Reading about Instagram Stories Ads: How to Improve Your Results →

    New YouTube Revenue Opportunities for Channels

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming Pros.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher,

    Continue Reading about New YouTube Revenue Opportunities for Channels →

    Building a Community in a Changing Social Media World

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    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini. She's the former CEO and co-founder of Ning. She's also the founder and CEO of Mighty Networks.

    Gina explains how a community differs from an audience. You'll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

    Building Community and

    Continue Reading about Building a Community in a Changing Social Media World →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: