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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    Instagram Pushes IGTV Growth With Horizontal Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ZjenVXi_caA

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast,

    Continue Reading about Instagram Pushes IGTV Growth With Horizontal Video →

    How to Create Content That Attracts Customers

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    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.

    Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.

    Read a summary of the interview below. To listen to the interview, scroll to the end of

    Continue Reading about How to Create Content That Attracts Customers →

    How to Get LinkedIn Leads Without Advertising

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    Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn?

    In this article, you'll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads.

    LinkedIn's Role in the Sales Funnel
    I love LinkedIn, but the platform has long felt like the estranged uncle who's wickedly smart and brimming with potential but putters along unremarkably, much to the surprise of the people around him who see what he could be and want him to

    Continue Reading about How to Get LinkedIn Leads Without Advertising →

    Top Marketing Podcasts That Will Make You Smarter

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    Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

    We've done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows.

    We curated nominations from our community and selected only podcasts that produce content exclusively for marketers. All of these shows are well established, highly rated by listeners, regularly produce content, and are shows we endorse.
    Social Media Marketing

    Continue Reading about Top Marketing Podcasts That Will Make You Smarter →

    How to Reach Local Customers Using Facebook Video Ads

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    Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market?

    In this article, you'll discover how to use Facebook video ads to reach customers in your area.

    Why Local Businesses Struggle With Facebook Advertising
    In my experience working with hundreds of local business owners, the number-one mistake they make with advertising on Facebook is thinking they can just create an ad offering some sort of discount (i.e., 20% off), boost that out, and the flood gates will open. They're spending

    Continue Reading about How to Reach Local Customers Using Facebook Video Ads →

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    YouTube Changes Public Subscriber Counts

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore upcoming changes to YouTube's public-facing subscriber counts and marketers' reactions to Facebook Ads Manager issues with special guests, Owen Video and Gavin Bell.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=FUiMEPiOjq4

    You can also listen to the show as an audio

    Continue Reading about YouTube Changes Public Subscriber Counts →

    How to Write Facebook Ads That Sell

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    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world's top flat-fee ad copywriting services.

    Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Write Facebook Ads That Sell →

    3 Types of Social Video That Work for Any Business

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    Want to add more video to your social media marketing? Wondering how other businesses use video?

    In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn.

    Why Social Video Matters to Your Business

    According to a 2019 survey by Wyzowl, 87% of marketers see video as an important part of their strategies. In fact, the 2019 Social Media Marketing Industry Report shows that over half of marketers plan to maintain or increase their use of marketing video on top social media

    Continue Reading about 3 Types of Social Video That Work for Any Business →

    Instagram Creator Accounts: What Marketers Need to Know

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    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts?

    In this article, you’ll learn how switching to an Instagram creator account can help you better achieve your Instagram marketing goals.

    What Is an Instagram Creator Account?
    When Instagram first launched, everyone had a personal account. As the platform evolved, Instagram introduced business profiles to give brands more access to tools like Insights, profile action buttons, and better direct message features. Many bigger

    Continue Reading about Instagram Creator Accounts: What Marketers Need to Know →

    Worth Exploring:

    Instagram

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    YouTube

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    Linkedin

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    Social Media Marketing Industry Report

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    Facebook Ad Relevance Score Updates: What Marketers Need to Know

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    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

    In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

    What Changed With Facebook Ad Relevance Metrics?
    Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

    Continue Reading about Facebook Ad Relevance Score Updates: What Marketers Need to Know →

    Facebook Pixel to Become Less Effective for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On today's show, we explore the ramifications of Facebook's upcoming Clear History tool and Instagram expanding Stories into the Explore tab with special guests, Jenn Herman and Amanda Bond.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ESVjLy_UV9o

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple

    Continue Reading about Facebook Pixel to Become Less Effective for Marketers →

    How to Use IGTV for Marketers

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    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert, professional photographer, and business strategist. She's the founder of Insta 180, an online course on using Instagram for business, and she runs a membership site for content curation called the Social Curator.

    You’ll learn how to develop a video strategy for IGTV, how to use Instagram Stories to promote IGTV videos, and more.

    Why IGTV

    Continue Reading about How to Use IGTV for Marketers →

    3 Image Tools for Marketers on a Budget

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    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

    In this article, you'll discover three affordable image design tools for marketers.

    #1: Create the Perfectly Sized Image for Every Social Network
    Over (available for iOS and Android) is a powerful image tool that lets you create stunning graphics in minutes. It's available in both free and paid versions ($99.99/year for iOS and $39.99/year for Android, both with a 7-day free trial). The features in the free

    Continue Reading about 3 Image Tools for Marketers on a Budget →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: