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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    How to Create LinkedIn Articles That People Will Read and Share

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    Do you create written content? Wondering how LinkedIn articles can improve your exposure?

    In this article, you'll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn.

    LinkedIn Articles vs. LinkedIn Posts: What Is the Difference?
    While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and

    Continue Reading about How to Create LinkedIn Articles That People Will Read and Share →

    How to Organize Your Team for Successful Organic Social Campaigns

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    Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down?

    In this article, you'll discover how to increase the success of your organic social activities while working with many people.

    #1: Gather Your Foundational Campaign Elements
    Start by building your organic campaign architecture from the ground up. Every marketing initiative needs a good foundation, especially if you're relying on earned media. Think of it as an orchestra with all of the

    Continue Reading about How to Organize Your Team for Successful Organic Social Campaigns →

    How to Set Up a Facebook Ad Funnel for eCommerce Products

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    Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business?

    In this article, you'll find a step-by-step guide for creating a complete Facebook ad funnel that works.

    #1: Set Up Your eCommerce Site With Facebook
    Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook.

    First, ensure the Facebook pixel is installed on your website. This will allow you to generate your most valuable

    Continue Reading about How to Set Up a Facebook Ad Funnel for eCommerce Products →

    Facebook Group Privacy Changes and What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Facebook Group Privacy Changes and What Marketers Need to Know →

    How to Create Videos That Sell

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    Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?

    To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast.

    Owen is a speaker, live-stream host, and event MC. He’s also the founder of The Video Marketing School, an online learning center for video marketing training.

    Owen shares his process for consistently producing quality video content. You’ll also learn why video is such a powerful marketing tool, how to develop video topics,

    Continue Reading about How to Create Videos That Sell →

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    How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

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    Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different?

    In this article, you'll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase.

    The Attribution Challenge
    One of the most common issues that online store owners and marketers face is not knowing which ads, channels, and campaigns are actually responsible for conversions, new customers, and

    Continue Reading about How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics →

    4 Ways to Keep Instagram Stories Viewers Engaged

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    Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help?

    In this article, you'll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching.

    #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations
    Given the influx of ads on social media, consumers are becoming immune to branded or irrelevant content from businesses so try to make a genuine connection with your audience through your Stories content. That's crucial to

    Continue Reading about 4 Ways to Keep Instagram Stories Viewers Engaged →

    How to Turn More Facebook Leads Into Customers: A 5-Step Process

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    Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers?

    In this article, you'll discover five effective tips to increase the chances your Facebook leads will become customers.

    The Importance of Lead-to-Customer Conversion
    All too often, I hear people who've tried Facebook ads claim that the leads they generated were rubbish because the leads didn't end up purchasing anything.

    From my experience working with businesses, the problem usually isn't that the leads are poor. The real problem is that

    Continue Reading about How to Turn More Facebook Leads Into Customers: A 5-Step Process →

    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

    Continue Reading about Amazon Ads: What Marketers Need to Know →

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    How to Develop a Social Media Approval Process for Your Company

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    Do you work with a social media team? Wondering how to create a social media content approval process?

    In this article, you'll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content.

    #1: Share Social Media and Brand Assets With Your Team in One Place
    Whether you're a rookie social media manager or veteran strategist, you know that having all of the information pertinent to your social media marketing is essential to your success. Collecting that information, however, can be a struggle.

    Other

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    6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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    Are you struggling to get great results from your Facebook ads? Wondering if you're making mistakes that are hurting your campaigns?

    We asked some of the industry's top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.

    #1: Optimizing Your Facebook Ads Too Often
    Most Facebook advertisers are constantly touching their ads (or "turning knobs" as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually

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    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

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    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

    Continue Reading about How to Schedule Instagram Posts on a Desktop Without Third-Party Tools →

    Changes Coming From Instagram: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook's search ad placement with special guests Jenn Herman and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on

    Continue Reading about Changes Coming From Instagram: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: