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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    New Facebook F8 Announcements and What They Mean for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the Facebook desktop and mobile redesign and new Messenger business tools announced at the F8 Developer Conference, with our special guest, Mari Smith.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=MmkJNjgWrGE

    Listen now or find the Social Media Marketing Talk Show

    Continue Reading about New Facebook F8 Announcements and What They Mean for Marketers →

    How to Test Your Facebook Ads for Optimal Results

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    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

    To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl. Andrea is a Facebook ads expert, the author of Facebook Ads Made Simple, and she runs a course called Facebook Advertising Secrets. On the side, she’s also a standup comedian.

    Andrea shares why it’s important to test your Facebook ads. You’ll also learn Andrea’s method for testing Facebook ads and using Google Analytics to

    Continue Reading about How to Test Your Facebook Ads for Optimal Results →

    A 6-Step Workflow to Create Video for Multiple Platforms

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    Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms?

    In this article, you'll discover a six-step video workflow to produce more social media video content for your business.

    Why You Need a Social Video Workflow
    You've heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn't as simple as hitting Record on your camera. Here's why the social video landscape is more complicated and challenging than

    Continue Reading about A 6-Step Workflow to Create Video for Multiple Platforms →

    4 Ways to Use Google Tag Manager With Facebook

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    Wondering how to easily install Facebook features on your website without editing the code?

    In this article, you'll discover easy ways to install the Facebook pixel, the Facebook Messenger customer chat plugin, alerts for Facebook comments, and Facebook standard events with Google Tag Manager.

    Install Google Tag Manager on Your Website
    Google Tag Manager is a powerful, free tool that will enhance your marketing analytics. From this one central platform, you can track a variety of actions on your website (page views, clicks, etc.) and

    Continue Reading about 4 Ways to Use Google Tag Manager With Facebook →

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    Future of Facebook and Twitter

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week's Q1 2019 earnings calls. Our special guest this week is Michael Stelzner.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=W2Y7NGNH4iw

    Listen now or find the Social Media Marketing Talk Show podcast

    Continue Reading about Future of Facebook and Twitter →

    Advanced Facebook Retargeting: How to Up Your Ads Game

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    Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd. Susan is a Facebook ads expert, a regular columnist at Search Engine Journal, and an account director for AimClear, an integrated digital agency.

    You'll discover the biggest mistakes marketers make with Facebook retargeting. Susan also shares her method for setting up a successful Facebook ad retargeting campaign that leads to

    Continue Reading about Advanced Facebook Retargeting: How to Up Your Ads Game →

    The New EU Copyright Directive: What Marketers Need to Know

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    Concerned about the European Union's Copyright Directive? Wondering how this new rule could impact your marketing?

    In this article, you'll learn about what parts of the European Union's Directive on Copyright will impact the use of social media for both businesses and individuals.

    What Is the EU's Directive on Copyright Article 17?
    The EU Copyright Directive's Article 17 (formerly Article 13), "Use of protected content by online content sharing service providers", is making many people and companies very nervous.

    The EU hasn't

    Continue Reading about The New EU Copyright Directive: What Marketers Need to Know →

    How to Use Google Data Studio to Analyze Your Facebook Ads

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    Want to better understand your Facebook ad performance? Have you considered using Google Data Studio?

    In this article, you'll discover how to create seven valuable Google Data Studio charts that can help you better analyze your Facebook advertising campaigns.

    How to Create Charts in Google Data Studio
    Data Studio is a free tool created by Google that can power endless variations of charts to showcase information from a variety of sources.

    Social media marketers can create visualizations of data from Facebook Ads Manager and Google

    Continue Reading about How to Use Google Data Studio to Analyze Your Facebook Ads →

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    26 Mobile and Desktop Tools for Marketers

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    Looking for better ways to create videos, audio, and images? Want a list of tools to help?

    In this article, you'll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast's Discovery of the Week.

    #1: Listen Notes
    Listen Notes is a free search engine just for podcasts and it works in any browser. With this tool, you not only can find podcasts, but also create playlists and share content.

    When you use Listen Notes to search for or listen to podcasts, you have a lot of flexibility. For instance, to listen

    Continue Reading about 26 Mobile and Desktop Tools for Marketers →

    Facebook Updates Advertising Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Ads Manager updates, new ad bidding strategies, and inventory filters with special guests Charlie Lawrance and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=tFdScu1XiCc

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about Facebook Updates Advertising Tools →

    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about How to Develop a Thriving Community →

    How to Cross-Post to Instagram From Your Facebook Page

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    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: