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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Improve Your Instagram Video Ads: 5 Tips

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    Want to do more with Instagram video ads? Wondering how to enhance your Instagram video ads?

    In this article, you'll discover five tips to create Instagram video ads that perform well in the feed.

    #1: Focus on One Goal in Your Instagram Video Ad
    Advertisers often think that to generate maximum ROI from their ads, they need to set and accomplish several goals. However, this only leads to a low conversion rate because too many goals will trigger a paradox of choice. With too many choices, viewers won't know what they're supposed to do

    Continue Reading about How to Improve Your Instagram Video Ads: 5 Tips →

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    How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

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    Want to guarantee your message makes it into your prospects' LinkedIn inboxes? Are you familiar with LinkedIn message ads?

    In this article, you'll learn how to set up LinkedIn message ads.

    What Are LinkedIn Message Ads?
    With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they'll see they received it, open it, or click on the link inside. Because there are so many steps between receiving

    Continue Reading about How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes →

    How to Convert More Instagram Traffic: 3 Tips

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    Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram?

    In this article, you'll discover three tips to improve the chances that people on Instagram will convert into customers on your website.

    #1: Create and Optimize a Dedicated Landing Page
    Building traffic to your website from Instagram isn't enough; you need to generate conversions from that traffic. Instagram is one of the toughest platforms to generate clicks from (since you can't have clickable links in your posts)

    Continue Reading about How to Convert More Instagram Traffic: 3 Tips →

    Creating Live Video Like a Pro: Tips for Any Personality

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    Need to do more with live video? Not sure what to talk about when you go live?

    To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast.

    Luria is a live video strategist and the co-founder of Live Streaming Pros. Her company helps creators and entrepreneurs create professional live video that's unique to them and their personalities. Her course is called Create Your Dream Video Studio.

    Luria explains how to make the most of live video with different

    Continue Reading about Creating Live Video Like a Pro: Tips for Any Personality →

    How to Use Instagram Branded Content Ads With Influencers

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    Do you partner with Instagram influencers? Want to easily turn influencer content into ads?

    In this article, you'll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.

    Why Use Instagram Branded Content Ads?
    According to Instagram, branded content is defined as "a creator or publisher's content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher)." Instagram branded content posts are

    Continue Reading about How to Use Instagram Branded Content Ads With Influencers →

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    How to Use LinkedIn Polls for Business: 9 Ideas

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    Want to improve your marketing insight? Have you considered LinkedIn Polls?

    In this article, you'll find nine ways to use LinkedIn Polls for your business.

    How to Set Up a LinkedIn Poll
    You can create LinkedIn polls just about anywhere on the LinkedIn platform, including your professional profile (individual account), company page, showcase page, group, and even inside an event. Both you and anyone viewing your LinkedIn poll post will be able to see how many people have responded to your poll while it's active and when it comes to an

    Continue Reading about How to Use LinkedIn Polls for Business: 9 Ideas →

    How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

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    Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic?

    In this article, you'll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business.

    To learn how to properly set up and run a store traffic campaign, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=CRDN3QkZY9A

    Note: If you haven't already set up your business as a local Facebook page, you'll

    Continue Reading about How to Run Facebook Ads for Local Businesses: Driving Foot Traffic →

    Facebook Updates Creator Studio

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the

    Continue Reading about Facebook Updates Creator Studio →

    How to Use Google Analytics to Eliminate Uncertainty

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    Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help?

    To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast.

    Mercer, as he likes to be known, is the world's leading authority on Google Analytics and the founder of MeasurementMarketing.io. He has extensive courses on Google Analytics, Tag Manager, and much more.

    Mercer explains the methodology of measurement marketing and how it can inform your marketing

    Continue Reading about How to Use Google Analytics to Eliminate Uncertainty →

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    How to Improve Instagram Post Engagement: 4 Tips

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    Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts?

    In this article, you'll discover how to design and deliver Instagram posts that improve engagement on Instagram.

    To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=yBt8LgenykU
    #1: Instagram Feed Post Format Hacks
    What type of Instagram post format works best: photos, videos, or carousels?

    Continue Reading about How to Improve Instagram Post Engagement: 4 Tips →

    How to Use TikTok Analytics for Business

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    Is your TikTok marketing working? Wondering how to find and use TikTok Analytics?

    In this article, you'll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities.

    How to Access TikTok Analytics
    To get access to TikTok analytics, you need to have a TikTok Pro account. If you haven't already, it's easy to convert to a pro account in your settings.

    To do this, tap the three dots in the upper-right corner of your TikTok profile.

    When your settings open, tap on Manage

    Continue Reading about How to Use TikTok Analytics for Business →

    How to Scale Facebook Ads: 4 Ways

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    Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns?

    In this article, you'll discover four horizontal and vertical ad-scaling techniques for Facebook ads.

    Horizontal Facebook Ad Scaling
    To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using Facebook Audience Insights. Alternatively, you could

    Continue Reading about How to Scale Facebook Ads: 4 Ways →

    Facebook Shops and Shops on Instagram: New Business Tools for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the replay of this week's show

    Continue Reading about Facebook Shops and Shops on Instagram: New Business Tools for Marketers →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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