Your Guide to the Social Media Jungle
Does your business need to create more videos? Looking for creative inspiration for your video content?
In this article, you'll discover five video types to add to your social media content mix.
Continue Reading about 5 Ways B2B Businesses Can Use Online Video →
Want people to spend more time on your Instagram story content? Looking for tips to prompt active engagement on your stories?
In this article, you'll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories.
Continue Reading about How to Improve Your Instagram Story Engagement →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we dig into Facebook's Q4 2018 earnings call with Mari Smith!
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Continue Reading about Facebook’s Future: Growth, Stories, and Oversight →
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?
To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Her course is The StrADegy System. She’s a regular speaker at Social Media Marketing World and a HubSpot Academy instructor.
Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer
Continue Reading about Facebook Ad Sequences: A Better Way to Acquire Customers →
Do you need to bring some organization to your social media workflow? Looking for tools to help?
In this article, you'll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks.
Continue Reading about How to Organize Social Media Marketing Tasks: 3 Tools →
Do you want more views for your Facebook videos? Wondering how Facebook Premiere can help?
In this article, you'll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers.
Continue Reading about How to Use Facebook Premiere: What Marketers Need to Know →
Want more visibility for your documents? Wondering how to better showcase your content in the LinkedIn feed?
In this article, you'll learn how to add clickable downloads, slideshows, and PDFs to your organic LinkedIn posts.
Continue Reading about How to Share Documents in Your LinkedIn Posts: Marketing Tips →
Spending too much time managing your Facebook ad spend? Want to manage your Facebook advertising campaigns more efficiently?
In this article, you'll discover how to use Facebook's automated rules to save time managing Facebook ad performance.
Continue Reading about How to Use Facebook Automated Rules to Manage Facebook Ads →
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore YouTube recommendations and Facebook group membership changes with guests Owen Video and Bella Vasta.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Continue Reading about Facebook Group Changes: How the Invited Category Impacts Groups →
Want an easy way to interpret your analytics? Wondering how to create dashboards?
To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. He's the founder of MeasurementMarketing.io and the Measurement Marketing Academy.
Mercer explains how dashboards and analytics reports differ and when to use each one. You’ll also learn how Google Data Studio helps you create dashboards and share data.
Read a summary of the interview below. To listen to the interview, scroll to the end
Continue Reading about Google Data Studio: How Marketers Can Build Powerful Dashboards →
Need to add more video to your marketing? Wondering how to use video strategically?
In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns.
Continue Reading about How to Develop a Social Video Strategy: Tips and Tools →
Is your website traffic converting? Then watch The Journey, Social Media Examiner's episodic video documentary that shows you what really happens inside a growing business.
Watch the Journey
This episode of the Journey explores how Social Media Examiner made the decision to fully abandon Pinterest, despite receiving lots of traffic from the platform. Watch how they made the decision.
Continue Reading about Goodbye Pinterest: The Journey, Season 2, Episode 18 →
Want a better understanding of Google Analytics? Wondering why Facebook and Google Analytics sometimes report different results?
In this article, you’ll learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager.
Continue Reading about How Google Analytics Attributes Traffic From Facebook →
