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    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Lower Your Facebook Ad Costs: 4 Tips

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    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks on your Facebook ad.

    If you opt to be

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

    Checkout on Instagram and Sponsored Stories Polling Stickers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram's new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    .
    

    Watch the Social Media Marketing Talk Show

    To watch our latest episode from

    Continue Reading about Checkout on Instagram and Sponsored Stories Polling Stickers →

    Is Facebook Organic Marketing Dead?

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    Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

    To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She's also author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

    Discover how Facebook's public mission has changed and learn where marketers should focus their Facebook marketing efforts

    Continue Reading about Is Facebook Organic Marketing Dead? →

    How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

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    Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue?

    In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics.

    What Are Google Analytics Ecommerce Reports?
    In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on the Home screen. (Whenever you see revenue, you have eCommerce information coming into Google Analytics.) In this example, the Home screen shows revenue of $1.2K.

    Google

    Continue Reading about How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced →

    10 Metrics to Track When Analyzing Your Social Media Marketing

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    Do you know if your social media marketing is working? Wondering how best to report on your efforts?

    In this article, you’ll discover 10 metrics worth tracking for your next marketing report.

    Create a Spreadsheet to Track Key Social Media Metrics
    Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make

    Continue Reading about 10 Metrics to Track When Analyzing Your Social Media Marketing →

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    How to Write Effective Facebook Sponsored Posts

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    Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts?

    In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts.

    Why Use Long-Form Facebook Sponsored Posts?
    A long-form Facebook sponsored post is simply a blog post or landing page within the body of your sponsored post.

    Instead of sending readers to blog content on your website and retargeting them with ads to narrow your buying audience, long-form sponsored

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    How to Avoid Distraction as a Marketer

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    Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

    To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage! His latest book is Lifescale: How to Live a More Creative, Productive, and Happy Life.

    Learn how a digital lifestyle and social media lead to distraction, and discover resources and exercises to help refocus your attention on what matters.

    Read

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    How to Add Alt Text to Instagram Posts

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    Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content?

    In this article, you’ll discover how to write and add alt text to your Instagram posts.

    What Are Alt Text Tags?
    Alt text is a short phrase that's used to identify images, typically on web pages. But as social media expands, alt text is often added to images uploaded to social platforms as well.

    If an image fails to load, the text description that

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    How to Promote Your Live Event on Facebook

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    Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees?

    In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

    #1: Design a Facebook Frame for Your Event
    Facebook allows you to upload your own branded frame for Facebook stories and it can be timed and geo-pinned to activate in your event location. When event attendees open their Facebook Camera to create a story, they'll be able to apply your event frame to

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    How to Grow Your Instagram Following: A Strategic Plan

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    Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections?

    In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

    How This Instagram Growth Strategy Works
    On average, Instagram users share "more than 95 million photos and videos every single day," according to Reuters. That amounts to a lot of noise for Instagram marketers to break through to get their message in front of potential customers.

    Simply

    Continue Reading about How to Grow Your Instagram Following: A Strategic Plan →

    Facebook Ad Relevance Metric Updates

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    The Social Media Marketing Talk show will be taking a break for Social Media Marketing World 2019. Our next show will be on Friday, March 29, 2019.

    .
    

    Watch the Social Media Marketing Talk Show

    To watch our latest episode from Friday, March 15,

    Continue Reading about Facebook Ad Relevance Metric Updates →

    Daily Vlogging: How to Tell Video Stories

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    Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

    To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He's also the founder of No Small Creator.

    You’ll learn why there’s no such thing as a small creator, and why conflict is important to a story.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

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    4 Facebook Ad Techniques That Deliver Results

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    Want to improve your Facebook advertising results? Looking for successful examples you can model?

    In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

    #1: Offer Free Content at Each Stage of the Sales Funnel
    People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

    Continue Reading about 4 Facebook Ad Techniques That Deliver Results →

    Social Media Marketing

    Industry Report

    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: