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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    YouTube Trends: What Marketers Need to Know

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    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

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    Facebook Lookalike Audience Changes: What Marketers Need to Know

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    Do you use Facebook lookalike audiences?
 Are you aware of Facebook's recent changes to lookalike audiences?

    In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

    Changes to Facebook Lookalike Audience Creation
    Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.

    This

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    How to Attract and Nurture Quality Instagram Followers

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    Want more business from Instagram? Looking for a proven process to follow?

    In this article, you'll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.

    #1: Attracting the Right Audience on Instagram
    At the top of the funnel, your job is simple: You need to grow your number of Instagram followers and make sure they're engaged with your content. It's important to have only high-quality followers; inflating your numbers by buying followers will skew your data further down the funnel,

    Continue Reading about How to Attract and Nurture Quality Instagram Followers →

    How to Promote a Flash Sale on Facebook and Instagram

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    Do you run flash sales? Wondering how to promote your flash sale on social media?

    In this article, you'll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

    Why You Need a Different Approach for Promoting a Flash Sale
    Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

    Most flash sales last for 24 hours or less; therefore, the campaigns

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    Instagram Stories Ads: What Marketers Need to Know

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    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast.

    Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    Susan explains why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

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    This article is sourced

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    Discover the best social media marketing strategies from the world's top experts! Don't miss this event!
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    How to Create a Voice Marketing Funnel With Alexa Flash Briefings

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    Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing?

    In this article, you'll discover how to create a voice marketing funnel that increases social media reach and engagement.

    Using Voice Technology to Improve Social Media Engagement
    Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the

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    How to Optimize Your Online Marketing Plan: A 4-Step Process

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    Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow?

    In this article, you'll discover a four-step process to audit and adjust your next marketing plan.

    #1: Evaluate Your Branding and Online Footprint to Ensure Consistency
    First, you need to address brand health. Does your brand need some dusting off? Now's the time to evaluate the past year. Because your product offerings are like your children, I recommend having a third party (like a digital marketing agency) help in the overall

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    How to Use Instagram Stories to Promote a Live Event

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    Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram?

    In this article, you'll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event.

    Why Document Live Events With Instagram Stories?
    A live event can be a labor-intensive affair. Between planning, logistics, booking speakers, ticket sales, and hospitality, it can be easy to let content documentation go by the wayside.

    If events are an integral part

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    Creating Stories That Stick: How Marketers Can Win With Story

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    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast.

    Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's also a keynote speaker and hosts storytelling workshops.

    Kindra explains why stories can work for marketers and shares the four key components every story needs to be effective.

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    How to Use Instagram Stories in Your Sales Funnel

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    Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads?

    In this article, you'll learn how to use Instagram stories to engage and guide people through your sales funnel.

    #1: Nurture Warm Instagram Leads in the Middle of the Funnel
    Instagram stories are best used to target followers who are in the middle of your sales funnel, rather than new users who are unfamiliar with your brand. Stories invite users who already follow you to view and engage with your content more consistently.

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    23 Valuable Tools and Apps for Marketers

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    Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?

    In this article, you'll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.

    #1: Quickly Find the Best Emoji for Your Message
    Emojim is a browser-based app that helps you search and discover the right emoji for your social media updates, blog posts, marketing materials, and more. This tool features a beautifully responsive design that's clickable on desktop

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    Instagram Brand Collab Manager and Pinterest Trends Tool

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features with Jenn Herman. We also cover the new Pinterest Trends tool with Jennifer Priest.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an

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    Neuroscience and Marketing: How People Make Decisions

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    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

    Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He's also a feature and documentary filmmaker who's worked in television for 30 years.

    Tracy explains six

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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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    [title="I WANT MY FREE COPY"]