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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Create LinkedIn Videos That Work

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    Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create?

    In this article, you'll discover how to produce LinkedIn video that connects with your audience.

    #1: Begin With a Video Content Audit
    Research shows that expertise and competence are two of the critical components people require to trust a brand, and video allows you to achieve both effectively. It's a powerful trust-building agent.

    Video is a more versatile medium than text, aiding the delivery of your message with moving visuals and

    Continue Reading about How to Create LinkedIn Videos That Work →

    Facebook Marketing Summit

    How to Use Instagram Stories to Promote Your Products

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    Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories?

    In this article, you'll discover how to use Instagram Stories features to create a sense of urgency and leverage scarcity for limited products or offers.

    To learn how to use Instagram Stories to promote your products, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=Aqup-uUG6Pc

    #1: Use the Instagram Stories Countdown

    Continue Reading about How to Use Instagram Stories to Promote Your Products →

    Visual Design for Non-Designers

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    Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?

    To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast.

    Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy.

    Donna shares a number of tools and apps you can use to design visually compelling content. You'll also find tips on how to get more visibility for your visuals.

    Listen to the Podcast Now
    This article

    Continue Reading about Visual Design for Non-Designers →

    How to Analyze Instagram Stories Ads

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    Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data?

    In this article, you'll discover how to analyze Instagram Stories ads data so you can find out what's working and what isn't.

    To learn how to analyze Instagram Stories ads, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=v2FrEFhgOx8

    Note: This article assumes you know how to set up an Instagram Stories ad. Read this article for

    Continue Reading about How to Analyze Instagram Stories Ads →

    How to Choose the Right LinkedIn Ads Objective

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    Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results?

    In this article, you'll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you're after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more.

    LinkedIn Objective-Based Advertising
    If you're used to advertising on Facebook, you'll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook

    Continue Reading about How to Choose the Right LinkedIn Ads Objective →

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    How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

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    Want to collect more leads using Facebook? Have you considered using the platform's built-in lead form feature?

    In this article you'll learn, step-by-step, how to set up effective Facebook lead ads. You'll discover which lead gen form options to use, how to add custom questions and fields to your form, and more.

    To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough or watch the video below:

    https://www.youtube.com/watch?v=zoBNPqTd900

    #1: Set Up Your Facebook Lead Form
    One of the

    Continue Reading about How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial →

    Using Instagram Stories During a Launch: Promotional Strategy

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    Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories?

    To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Project Storyline and her podcast is On Purpose With Alex Beadon.

    Alex explains how she used Instagram Stories to launch Project Storyline, and shares steps and tips you can use during your own launch or

    Continue Reading about Using Instagram Stories During a Launch: Promotional Strategy →

    How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

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    Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy?

    In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn.

    Why Encourage Employees to Share Company Content on Your LinkedIn Page?
    Getting your colleagues involved with your LinkedIn marketing, often known as employee advocacy, can deliver huge rewards for employees and company alike. As a marketing tactic, encouraging employees to share brand values

    Continue Reading about How to Encourage Employees to Share Your LinkedIn Content: 4 Tips →

    How to Set Up and Measure a TikTok Influencer Marketing Campaign

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    Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?

    In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.

    How TikTok Influencer Campaigns Work
    While still in its infancy, TikTok has become ripe for businesses interested in partnering with influencers. With tools like the TikTok Creator Marketplace, you can easily source suitable influencer partnerships to promote sponsored content.

    Although content on

    Continue Reading about How to Set Up and Measure a TikTok Influencer Marketing Campaign →

    Worth Exploring:

    Instagram

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    YouTube

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    Linkedin

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    How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

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    Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over?

    In this article, you'll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list.

    Why Facebook Messenger Giveaways Work for Email Signups
    Giveaways have long been used to collect email addresses from prospects. If the traditional landing page giveaway model has worked so well in the past, why should you consider moving to a Messenger bot-based giveaway?
    Increased Efficiency
    In

    Continue Reading about How to Grow Your Email Subscribers With a Facebook Messenger Giveaway →

    How to Grow Your Instagram Following: Strategy for Businesses

    by /

    Want more followers on Instagram? Wondering how to find and engage with the right people?

    To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast.

    Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He's host of the Online Business Show, a podcast that helps people start, grow, and scale their online businesses. He also founded the Online Business Association.

    Tyler shares tips for identifying and engaging with new people on Instagram, and

    Continue Reading about How to Grow Your Instagram Following: Strategy for Businesses →

    How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

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    Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences?

    In this article, you'll find four ways to optimize your Instagram ads funnel for different stages of the customer journey.

    To learn how to improve your Instagram ads funnel, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=-3N9m_jSVpQ

    Note: This article assumes you know how to set up an Instagram ad campaign. Watch this video for

    Continue Reading about How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips →

    How to Set Up Facebook Standard Events and Custom Conversions

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    Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

    In this article, you'll discover how to set up standard events and custom conversions to better track leads from your Facebook ads.

    To learn how to set up Facebook standard events and custom conversions, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=nIuwuMaHZKs
    #1: Set Up Facebook Standard Events
    All tracking is made possible thanks

    Continue Reading about How to Set Up Facebook Standard Events and Custom Conversions →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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