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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Facebook Ad Library: How to Model Your Competitors

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    Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign?

    In this article, you'll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.

    Why Research Competitor Ads in the Facebook Ad Library?
    It's no secret the competition in Facebook ads has reached an all-time high. One of the most demanding parts is consistently making new creative. While that might sound easy, it can be very demanding.

    Gone are the days of a simple, static,

    Continue Reading about Facebook Ad Library: How to Model Your Competitors →

    Social Media Marketing Society

    How to Start a Clubhouse Room and Moderate Like a Pro

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    Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room?

    In this article, you'll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more.

    To learn how to create and moderate a Clubhouse room, read the article below for an easy-to-follow walkthrough or watch this video:
    

    Note: This article assumes you've set up a profile with Clubhouse app. Read this article to learn how to get started with Clubhouse

    Continue Reading about How to Start a Clubhouse Room and Moderate Like a Pro →

    Instagram Professional Dashboard: Streamline Your Instagram Management

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    Do you use Instagram for business? Looking for an easy way to analyze your Instagram actions and manage your account in one place?

    In this article, you'll discover how to use the Instagram Professional Dashboard.

    Instagram Professional Dashboard: What Is It and Why Use It?
    Instagram's Professional Dashboard promises to take some of Instagram's existing business tools and consolidate them into one easy-to-use dashboard to help you streamline your administrative tasks on Instagram.

    To access the dashboard, log into Instagram and

    Continue Reading about Instagram Professional Dashboard: Streamline Your Instagram Management →

    Clubhouse App for Business: What Marketers Need to Know

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    Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing?

    In this article, you'll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You'll find out how content discovery works on Clubhouse and how clubs work. You'll also get tips to grow a following on Clubhouse.

    Why Clubhouse Matters for Businesses and Marketers
    Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are

    Continue Reading about Clubhouse App for Business: What Marketers Need to Know →

    Social Media Content Ideas: A Perpetual Idea System

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    Struggling to come up with social media content? Looking for a process to fuel your content creation?

    In this article, you'll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple social media platforms.

    To discover a proven system for social media content ideas, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Define Your Ideal Customer
    The first step is to create a

    Continue Reading about Social Media Content Ideas: A Perpetual Idea System →

    Learn How to Bring in More Revenue, Attract Better Leads, and Increase Exposure for your Company or Clients in the Social Media Marketing Society!
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    Facebook Dynamic Ads: 5 Tips to Drive More Product Sales

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    Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results?

    In this article, you'll discover how to optimize Facebook dynamic product ads for more sales.

    Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions.

    #1: Promote Separate Catalogs for Broad and Themed Product Categories
    Many Facebook advertisers test stand-alone ads and can see which products and creatives perform best long before they start testing

    Continue Reading about Facebook Dynamic Ads: 5 Tips to Drive More Product Sales →

    How to Test Your Facebook Ads for Optimal Results

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    Want better results from your Facebook ads? Wondering how to split test your ads?

    In this article, you'll learn how to use Facebook's A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it's important to test your Facebook ads and find a method for testing using Google Analytics to refine your results.

    Why Testing Facebook Ads Is Important
    Testing lets advertisers uncover what works best for their ads so they can iterate on that to generate more business or increase their

    Continue Reading about How to Test Your Facebook Ads for Optimal Results →

    LinkedIn Ad Retargeting: What Marketers Need to Know

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    Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential?

    To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast.

    AJ is the world's leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. He's also author of the book, LinkedIn Ads Demystified, and host of the LinkedIn Ads Show podcast.

    Discover the demographics you can reach with ads on LinkedIn and find five ways to reach

    Continue Reading about LinkedIn Ad Retargeting: What Marketers Need to Know →

    Facebook Ads Analytics: How to Stop Wasting Money

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    Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance?

    In this article, you'll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You'll also learn what to adjust if your stats don't meet the benchmark performance rates.

    To learn about three key Facebook ad metrics, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: CTR (Link Click-Through Rate)
    The CTR (link click-through

    Continue Reading about Facebook Ads Analytics: How to Stop Wasting Money →

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    Social Media Marketing Strategy: 5 Steps to Sales and Conversions

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    Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion?

    In this article, you'll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You'll find a five-step promotion plan you can put into action today to handle objections and change people's mindset so they're ready to buy when you begin selling.

    To learn a social media marketing strategy that leads to sales and conversions, read the article below for an

    Continue Reading about Social Media Marketing Strategy: 5 Steps to Sales and Conversions →

    How to Make Low-Cost Video Ads That Convert

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    Want to easily create video ads that convert? Worried you need special skills or a big budget?

    In this article, you'll discover how to create high-converting ads without outsourcing to pros. You'll find four tools to easily create video ads and get a step-by-step walkthrough to produce a video ad from start to finish.

    To learn how to create low-cost video ads that convert, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Choose a Video Creation Tool
    A lot of people are intimidated by the prospect

    Continue Reading about How to Make Low-Cost Video Ads That Convert →

    Snapchat Ads: How to Get Started

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    Wondering if Snapchat ads are right for your business? Need to diversify your advertising?

    To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast.

    Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course.

    Savannah explains what types of advertising campaigns you can run on Snapchat and the different ad placement options you can choose from. You'll also learn what types of

    Continue Reading about Snapchat Ads: How to Get Started →

    Facebook Group Engagement: How to Develop a Loyal Community

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    Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals?

    In this article, you'll find five steps to create a Facebook group that members will return to and engage with. You'll also get examples of posts you should be using and discover three types of posts to ban from your group.

    To learn how to develop a loyal Facebook group community, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Decide What Type of Facebook Group Community You Want

    Continue Reading about Facebook Group Engagement: How to Develop a Loyal Community →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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