Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?
In this article, you'll discover four tips to help you spend less on Facebook ads.
How Does Facebook Charge for Ads?
When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.
Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks on your Facebook ad.
If you opt to be