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    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Use LinkedIn Ads to Reach Your Target Audience

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    Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads?

    In this article, you'll discover how to target your ideal audience with LinkedIn advertising.

    #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer
    We know that LinkedIn is the number-one social media platform for B2B but how do you know if you're reaching the right target audience? And will advertising on LinkedIn help?

    Whatever marketing channel you choose, when you're marketing to everyone,

    Continue Reading about How to Use LinkedIn Ads to Reach Your Target Audience →

    5 Ways to Analyze Your Instagram Marketing

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    Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what's working.

    In this article, you'll discover five ways to analyze the performance of your Instagram business profile.

    Why Instagram Business Profile Insights Matter
    Instagram is a powerful tool for small businesses and influencers wanting to showcase products and services, but when Instagram announced it would test hiding likes, people using personal Instagram

    Continue Reading about 5 Ways to Analyze Your Instagram Marketing →

    6 Costly Facebook Ad Mistakes and How to Fix Them

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    Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results?

    In this article, you'll discover six Facebook advertising mistakes and how to fix them.

    #1: Mistake: Facebook Ads Aren't Aligned With a Funnel
    The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy. This usually happens because there's no barrier to entry—anyone with a Facebook ad account can launch a campaign in a few guided

    Continue Reading about 6 Costly Facebook Ad Mistakes and How to Fix Them →

    YouTube Rolling Out New Ads and Analytics Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. Special guest: Steve Dotto.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about YouTube Rolling Out New Ads and Analytics Features →

    Instagram Strategy: Growing Your Followers and Business

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    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast.

    Vanessa is a community development expert who specializes in helping online coaches. Her course is The BOSSGRAM Academy. She has 200,000 subscribers on YouTube and her podcast is called Turn Your Followers Into Clients.

    Vanessa

    Continue Reading about Instagram Strategy: Growing Your Followers and Business →

    How to Use LinkedIn to Amplify Your Live Event Experience

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    Want more leads, connections, and exposure from the live events you attend? Wondering how to use LinkedIn to build rapport with people who follow the event?

    In this article, you'll discover a strategy for using LinkedIn to build awareness for your business before, during, and after a live conference or trade show.

    Why Use LinkedIn to Amplify Your Impact at Live Events?
    LinkedIn started as an online job fair. Unless you were in the market for a new gig, it was hard to justify spending time there.

    But over the past few years, LinkedIn

    Continue Reading about How to Use LinkedIn to Amplify Your Live Event Experience →

    How Employees Can Improve Organic Reach and Engagement

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    Want more organic reach for your social media content? Have you considered working with select employees to expand your reach?

    In this article, you'll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content.

    Why Use Internal (In-House) Influencers?
    Among your brand's internal stakeholders, you'll likely find a few people with large personal or professional networks. When they share your brand's content on social media, or when you share content about them, you'll

    Continue Reading about How Employees Can Improve Organic Reach and Engagement →

    How to Make Your First Instagram Stories Ad: A Full Walkthrough

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    Want to create Instagram Stories ads but don't know where to start? Wondering how to make attractive Stories ads without a design background?

    In this article, you'll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.

    What Makes an Effective Instagram Stories Ad
    First, let's talk about the differences between being a user who sees an Instagram story and a user who's just hanging out in the Instagram feed. Stories will automatically cycle through without your input, but the feed doesn't move until you do

    Continue Reading about How to Make Your First Instagram Stories Ad: A Full Walkthrough →

    How to Persuade: The Science Marketers Need to Know

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    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast.

    Jonah is a marketing professor at the University of Pennsylvania's Wharton School and author of the books, Contagious and Invisible Influence. He's also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone's Mind.

    Jonah shares the five key barriers

    Continue Reading about How to Persuade: The Science Marketers Need to Know →

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    How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

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    Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers?

    In this article, you'll learn how to use five Instagram Stories features to gather valuable feedback.

    Why Gather Consumer Feedback via Instagram Stories?
    Businesses know that making customers happy is a proven way to increase revenue. If you want to know your customers' opinions about your business, product, or service, it's important to gather customer feedback.

    Consumers aren't shy about sharing their

    Continue Reading about How to Use Instagram Stories for Market Research: 5 Ideas for Marketers →

    How to Analyze Your LinkedIn Ad Performance

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    Are you running LinkedIn ads? Wondering how your ads are performing against industry standards?

    In this article, you'll discover how to assess your LinkedIn ad campaigns.

    4 Important LinkedIn Ad Metrics Explained
    One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, "Hey, I'm running LinkedIn ads but I don't know if I'm doing it well."

    This can be a real challenge because LinkedIn ads are expensive. And if you're investing a lot of money in

    Continue Reading about How to Analyze Your LinkedIn Ad Performance →

    How to Easily Analyze Facebook Ad Results With 3 Custom Reports

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    Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager?

    In this article, you'll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance.

    Why Create Custom Reports in Facebook Ads Manager
    If you’re anything like me, you’re tired of clicking around in Facebook Ads Manager to find, filter, and sort the data to see how your Facebook ads are actually performing.

    Yes, Facebook has a few easy-to-reference reports around—Delivery,

    Continue Reading about How to Easily Analyze Facebook Ad Results With 3 Custom Reports →

    Facebook Launches Live Producer and Creator Studio App

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the full rollout of Facebook's Live Producer for managing live-stream video and the new Creator Studio app with special guest, Stephanie Liu.

    We'll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of

    Continue Reading about Facebook Launches Live Producer and Creator Studio App →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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