Are you monitoring the online conversations near your business?
Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.
In this article I’ll share six location-based monitoring tools to use for local social media marketing.
Why Use Location-Based Monitoring Tools?
Geo-specific social media monitoring tools are different from the conventional keyword-based monitoring tools in many respects. For one thing, these tools offer a clear picture of what’s happening at a particular location, which helps you reach out to local audiences. Plus, they allow you to connect better with your community by engaging with local social media influencers and leveraging local hashtags.