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    Author: Terry Lozoff

    7 Tips to Mastering Facebook Advertising

    by Terry Lozoff / October 6, 2010

    Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.

    Do this and you may just find a sea of opportunity waiting for your brand, company or event.

    The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible.

    Continue Reading about 7 Tips to Mastering Facebook Advertising →

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    How to Increase the Quality of Your Facebook Fans

    by Terry Lozoff / July 28, 2010

    We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don't necessarily equate to engagement and return on investment.

    In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when the fans start dropping off at a rate of 100 or 200 per week, and nobody answers the questions you put on your wall, you may not look like quite the hero anymore.

    This article will reveal some effective tactics to gain quality Facebook

    Continue Reading about How to Increase the Quality of Your Facebook Fans →

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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