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  • Author: Sandy Carter

    4 Steps to Create a Social Listening Strategy

    by Sandy Carter / December 29, 2011

    Is your business thinking about social analytics?

    The first step when considering social analytics is to establish a listening strategy.

    In social media, listening acts as a guide through the ever-changing and interesting world of the blogosphere.

    Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders.

    So, exactly how do you go about

    Continue Reading about 4 Steps to Create a Social Listening Strategy →

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