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    Author: Ryan Deutsch

    How to Measure Social Media Marketing Performance

    May 19, 2010

    Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

    A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV!

    So it's clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:
    #1: Define Key Performance

    Continue Reading about How to Measure Social Media Marketing Performance →

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