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  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    Author: Luke Summerfield

    How to Improve Your Social Media Ads Using Brain Science

    December 2, 2014

    Are you advertising on social media?

    Do you want more attention for your social media ads?

    The way you design your ad impacts how much attention it gets with social media.

    In this article you'll discover what the brain pays attention to and tactics for holding that attention.
    How Attraction Works
    Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system

    Continue Reading about How to Improve Your Social Media Ads Using Brain Science →

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    Industry Report

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    How to Use Social Psychology to Improve Your Marketing

    September 18, 2014

    Are you planning a social media campaign?

    Do you wonder why some marketing campaigns are more successful than others?

    The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

    In this article I'll share the concepts ALS used to achieve overwhelming success and how you can use them.

    #1: Appeal to Indirect Public Commitment
    We are more likely to act on and complete a task when we promise ourselves we'll do it. The obligation is amplified when we make a commitment

    Continue Reading about How to Use Social Psychology to Improve Your Marketing →

    How to Get More Leads With Creative Social Tactics

    July 17, 2014

    Do you segment and track leads?

    Are you reaching the right people at the right time?

    Before customers buy your product or service, they go through a process of discovery, learning and understanding.

    Customizing your social tactics based on the buying stage increases sales.

    In this article you'll discover tactics that engage customers at each buying stage and move them toward the final sale.
    Why Segment for Each Buying Stage
    Tailoring your marketing tactics to a lead's specific buying lifecycle stage ensures you're making the

    Continue Reading about How to Get More Leads With Creative Social Tactics →

    How to Use Behavioral Triggers to Spur Social Media Actions

    May 22, 2014

    Did you know using facts and figures instead of images can lower interaction?

    Do you appeal to your audience's emotions to drive sales?

    Our brains are hardwired to base decisions on emotion and familiarity.

    In this article I'll show you four ways you can use behavorial triggers to get more out of your social media marketing.
    Visual and Emotional Content Inspire Action
    As a marketer, your job is to drive behavior in others--whether it be a click, like or purchase.

    It can be a challenge to know how to inspire those actions, but a

    Continue Reading about How to Use Behavioral Triggers to Spur Social Media Actions →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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