Do you have a grip on your social traffic?
Measuring your social media impact can be overwhelming.
A tried-and-true favorite social media measurement tool is Google Analytics.
Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
Here's how to measure your social media traffic using Google Analytics.
#1: Identify Where Your Social Traffic Comes From
Google Analytics can help you understand the users'