Author: Janette Speyer

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow?

In this article, you'll discover a four-step process to audit and adjust your next marketing plan.

#1: Evaluate Your Branding and Online Footprint to Ensure Consistency
First, you need to address brand health. Does your brand need some dusting off? Now's the time to evaluate the past year. Because your product offerings are like your children, I recommend having a third party (like a

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Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down?

In this article, you'll discover how to increase the success of your organic social activities while working with many people.

#1: Gather Your Foundational Campaign Elements
Start by building your organic campaign architecture from the ground up. Every marketing initiative needs a good foundation, especially if you're relying on earned media. Think of it as an orchestra with all of the

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