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    Author: Janette Speyer

    How to Optimize Your Online Marketing Plan: A 4-Step Process

    December 31, 2019

    Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow?

    In this article, you'll discover a four-step process to audit and adjust your next marketing plan.

    #1: Evaluate Your Branding and Online Footprint to Ensure Consistency
    First, you need to address brand health. Does your brand need some dusting off? Now's the time to evaluate the past year. Because your product offerings are like your children, I recommend having a third party (like a

    Continue Reading about How to Optimize Your Online Marketing Plan: A 4-Step Process →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How to Organize Your Team for Successful Organic Social Campaigns

    August 27, 2019

    Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down?

    In this article, you'll discover how to increase the success of your organic social activities while working with many people.

    #1: Gather Your Foundational Campaign Elements
    Start by building your organic campaign architecture from the ground up. Every marketing initiative needs a good foundation, especially if you're relying on earned media. Think of it as an orchestra with all of the

    Continue Reading about How to Organize Your Team for Successful Organic Social Campaigns →

    5 Ways to Increase Sales With Instagram

    June 26, 2019

    Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?

    In this article, you'll find out how to foster a shopper-friendly Instagram presence.

    #1: Turn Your Instagram Profile Into a Storefront
    The first step to turning your Instagram followers into customers is to build a creative profile that's geared toward capturing a shopper's attention.

    In your bio, welcome customers to your store and include a clear call to action. Adding a phone number is helpful, too, so shoppers can connect

    Continue Reading about 5 Ways to Increase Sales With Instagram →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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