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    Author: Ben Harper

    How to Remarket Twitter Users With Tailored Audiences

    November 3, 2014

    Are you remarketing to people with Facebook or Google?

    Did you know you can do the same thing with Twitter?

    Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that.

    In this article I'll explain how Twitter tailored audience targeting works and how to find the right users for your targeted campaign.

    Continue Reading about How to Remarket Twitter Users With Tailored Audiences →

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    How to Make Your Facebook Marketing Work for B2B

    April 21, 2014

    Do you target other businesses?

    Are you struggling to generate more Facebook engagement?

    Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.

    In this article you'll discover four tips that can help you make Facebook work for your B2B company or client.
    #1: Understand Your Audience
    It's important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn.

    Knowing your audience—what resonates with them and what their expectations are—is

    Continue Reading about How to Make Your Facebook Marketing Work for B2B →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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