How to Next-Level Your Social Media Marketing Results—And Your Future
Want to become an indispensable marketing pro for your company or clients? Does the idea of being an admired marketing resource sound appealing?
Want to boost your organic and paid marketing results on Instagram, Facebook, YouTube, or LinkedIn—and confidently secure your future?
The good news is that you're not alone. 75% of your peers want to do more with Instagram, Facebook, YouTube, and LinkedIn, according to our recent research.
If you want to increase your marketing value, something's got to change.
If you truly want to take your marketing activities to the next level, keep reading. It's not impossible. You don't have to hire costly outside specialists. You CAN do this yourself—with the right direction.
Exceed Your Marketing Goals Without Costly Consultants
The key to increasing your reach, creating amazing engagement, and selling more—without the need for expensive specialists or agencies—is to discover the techniques of other successful social media marketers.
You could outsource for thousands of dollars each month and make little to no progress. That's time and money that might be better invested in the right type of training that equips you to succeed with confidence!
You're a smart marketer. When you combine your experience and know-how with the right guidance, you can rapidly secure your future and accelerate your results.
How Do You Intentionally Improve Your Social Marketing?
Hi, my name is Michael Stelzner. I’m the founder of Social Media Examiner, host of the Social Media Marketing podcast, and the creator of the Social Media Marketing World conference.
Like you, I've struggled during the pandemic. I've watched our ad costs rise and the algorithms hinder our results.
That's why in July of 2020, I commissioned a marketing study. I wanted to see what other marketers were experiencing. The research revealed that most marketers want to deepen their marketing know-how on Instagram, Facebook, YouTube, and LinkedIn.
I knew you were ready for something that goes beyond the articles, videos, and podcasts we produce weekly.
From Passive to Active Learning
The key to becoming indispensable is deeper marketing instruction.
I've been working for months to recruit a small group of trainers—true experts who offer the kind of tactical training that marketers like us are craving.
I pitched them on an unusual idea. Something that's never been done before.
Most online training is 30 to 45 minutes long, and is often pre-recorded with very little interaction.
My crazy idea was to ask each trainer to teach their advanced techniques in a live and interactive workshop for two hours.
And they all agreed that the industry is ready for long-form workshops like this.
I'm excited to bring to you the most in-depth social marketing training we've ever offered.
You now have the opportunity to participate in extended marketing training with each of these experts: Mari Smith, Elise Darma, Justin Brown, Michaela Alexis, Tara Zirker, Vanessa Lau, Tom Breeze, AJ Wilcox, Allie Bloyd, Susan Wenograd, Diana Gladney, Aleric Heck, and Natasha Samuel.
And while you might not recognize every name, they’re all excellent and will empower you with marketing techniques that will help you increase your reach, engagement, and sales on Instagram, Facebook, YouTube, and LinkedIn.
Each of these marketing pros will help you improve your marketing during 13 live and interactive workshops that are two hours each.
When you've completed your training, you'll gain the confidence and know-how you need to elevate your marketing. And when that happens, you become the trusted and indispensable resource for your company and clients!
Will you take the action needed to improve your paid and organic social marketing? Isn’t it time to move from a passive learner to actively up-leveling your social media marketing?
3 Things You Don't Need to Improve Your Social Media Marketing
Here’s what’s NOT required to improve your reach, engagement, and sales with social media:
1️⃣ You do NOT need to hire an agency. Committing to expensive monthly retainers might seem like an obvious solution. However, it's not uncommon for junior level marketers to do the work you're paying top dollar for. There is a better way.
2️⃣ You do NOT need to invest in ads. While it's true that advertising done right can be a business accelerator, it can also be a costly money pit if you don't know what you're doing. Organic marketing is alive and well.
3️⃣ You do NOT need to scrap all of your marketing. Sometimes the smallest changes can yield huge results. You just need to know what works and avoid what doesn't.
The Path to Social Media Marketing Success (and Career Advancement)
You’re about to be coached by 13 of the world’s best social marketing pros for two weeks. Each expert is a dedicated specialist. They live and breathe Instagram, Facebook, YouTube, and LinkedIn, delivering results for their clients every day. And they’ll share their proven techniques with you.
You’ll learn from their mistakes, experiments, and successes. Imagine putting their wisdom to work immediately. Out with trial and error, and in with proven techniques that quickly drive results.
You know you need to enhance your social media marketing. If you don’t, you’ll miss an amazing opportunity to grow your business and secure your future.
And that’s why I’m so excited to share what we have in store for you…
The Social Media Marketing Workshops are live, online training events. You'll join fourteen workshops that are each two hours long, focused exclusively on paid and organic marketing with Instagram, Facebook, YouTube, and LinkedIn.
These experts will teach you how to increase your engagement and turn your followers into customers.
Check out the brand new business-changing wisdom you’ll discover from these professionals:
Captions That Convert: How to Grow Your Sales on Instagram
Instructor: Vanessa Lau; Training: 2 hours
Vanessa is an Instagram marketing strategist. She specializes in teaching small businesses, entrepreneurs, and marketers how to build their influence and scale their businesses by leveraging the power of Instagram. She hosts the Turn Your Followers Into Clients podcast.
How to Create an Instagram Sales Funnel That Converts—Without Ads
Instructor: Elise Darma; Training: 2 hours
Elise teaches not-so-Insta-famous people how to make actual, REAL revenue back to their business – without taking hours each day. With over 20,000 students, Elise is a sought-after coach and trainer, specializing in creating thriving businesses on Instagram without paid ads.
How to Develop an Instagram Video Strategy With Stories, Reels, IGTV, and Feed Video
Instructor: Natasha Samuel; Training: 2 hours
Natasha is an Instagram expert and the founder of Sol Studio—an Instagram creative studio designed to help marketers and entrepreneurs thrive on Instagram. She's also host of the Shine Online Podcast, a show offering actionable strategies and success stories of those who’ve mastered the art of shining online.
Instagram Ads Excellence: How to Crush Your Sales on Instagram
Instructor: Susan Wenograd; Training: 2 hours
Susan is a Facebook ads expert who specializes in Instagram ads. She has more than a decade's experience focused on paid acquisition for businesses of all sizes. She's also a consultant and regular speaker at major events, including Social Media Marketing World.
How To Radically Improve Your Organic Facebook Marketing
Instructor: Mari Smith; Training: 2 hours
Mari is widely recognized as the world’s foremost expert on organic Facebook marketing. She’s author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour A Day. Mari is an in-demand speaker and Facebook Partner who helps marketers develop winning strategies focused on Facebook marketing.
How to Create Persuasive Facebook Ads That Convert
Instructor: Tara Zirker; Training: 2 hours
Tara is a Facebook ads expert who specializes in helping marketers and entrepreneurs achieve massive returns on their Facebook ads. She's the founder of the Successful Ads Club, a service that's helped thousands of marketers improve their Facebook ads performance.
How to Test and Optimize Your Facebook Ads for More Sales
Instructor: Allie Bloyd; Training: 2 hours
Allie is a Facebook ads coach and consultant who specializes in helping small businesses thrive with Facebook ads. She's host of the Marketing Ink podcast, a show dedicated to local marketing. Her company, Allie Bloyd Media, helps train local business marketers.
How to Grow a Thriving YouTube Channel and Scale Your Revenue
Instructor: Justin Brown; Training: 2 hours
With more than 765,000 subscribers and 68 million views on his Primal Video YouTube channel, Justin has built one of the world's largest YouTube channels dedicated to video creation and YouTube. He teaches systems for creating quality videos, growing a targeted audience, and monetizing your influence.
The Proven Formula to Creating Videos People Love: Scripts, Tech, and Beyond…
Instructor: Diana Gladney; Training: 2 hours
Diana's YouTube channel is EntreWoman TV, a channel for busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She’s a videographer and video editor who loves to demystify the tech of YouTube. She’s also host of the Video Simplified podcast.
How to Confidently Drive Sales With YouTube Ads
Instructor: Tom Breeze; Training: 2 hours
Tom is a YouTube ads expert and author of Viewability: Harness the Power of YouTube Ads and Be There for Your Customer—When It Really Counts. He’s created over 1,700 video advertising campaigns, focusing on lead generation, customer acquisition, and brand awareness. His company, Viewability, specializes in YouTube advertising.
How to Create YouTube Ads That are Scientifically Designed to Convert and Scale
Instructor: Aleric Heck; Training: 2 hours
Aleric is a YouTube ads expert. He’s the founder of AdOutreach—a consultancy that helps marketers and entrepreneurs harness the power of YouTube ads to grow and scale their businesses. His company has worked with more than 500 clients.
How to Build and Grow a Loyal Community on LinkedIn
Instructor: Michaela Alexis; Training: 2 hours
Michaela is an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored the book Think Video: Smart Video Marketing and Influencing. As a LinkedIn Influencer, she's also built a loyal community of over 170,000 followers.
Everything You Need to Know to Succeed With LinkedIn Ads
Instructor: AJ Wilcox; Training: 2 hours
AJ is the world's leading LinkedIn ads expert, and founder of B2Linked, a LinkedIn ads agency that helps businesses drive high quality leads at scale. He's a LinkedIn ads fanatic, author of the book, LinkedIn Ads Demystified, and host of the LinkedIn Ads Show podcast.
Here’s What It Does for You
Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, and earn a higher income!
Improving your social media engagement and sales can mean so many good things for you and your business. It’s especially important if you feel you have to outsource to costly specialists to get traction with social media—because you don’t.
✅ Business opportunities flow: Imagine what it will be like when people begin chasing you (instead of you “chasing business”). Imagine people lining up who want to be your clients or customers. Imagine what it will feel like to convert new customers without the “hard sell” tactics used by so many others. You’ll experience “zero-resistance selling.”
✅ You become the hero for your company or clients: Imagine more people seeking out your wisdom because you’ve been empowered with marketing techniques that work. You’ll have the insight you need to get better results while reducing your trial and error. Imagine getting a promotion or raising your rates because you’re delivering measurable results.
✅ You gain more confidence: Imagine the satisfaction that comes from being more recognized and accepted for doing the work you love. How good is it going to feel as people begin to acknowledge your expertise and your credibility?
Live and Online Training
Here’s how the Social Media Marketing Workshops work:
Option #1: Participate in the workshops live
When you register for the Social Media Marketing Workshops, your unique login will grant you access to the live workshops that are included with your ticket. The workshops will take place online, starting Monday, March 1, 2021 and ending Thursday, March 11, 2021.
Option #2: Study the playbacks
Can’t make all the live workshops? No worries with your All-Access ticket. All workshops are recorded. You simply log in, select the workshop you’d like to watch, and click play whenever the time is right for you. You’ll have access for a full year.
Just the Facts
WHO: The Social Media Marketing Workshops are ideal for any marketer who wants to improve their engagement and sales with Instagram, Facebook, YouTube, and LinkedIn marketing. The world’s top marketing experts teach you their proven tactics.
WHAT: The Social Media Marketing Workshops include 13 live and interactive workshops that are each two hours long, from your friends at Social Media Examiner. You’ll receive step-by-step live instruction, focused on organic and paid marketing on Instagram, Facebook, YouTube, and LinkedIn with your All-Access ticket. The live workshops are converted to videos you can watch over and over (with your All-Access ticket), so you can improve your social media marketing at your own pace.
WHERE: At your home or office! You can participate in the workshops from anywhere using your computer.
WHEN: The Social Media Marketing Workshops start Monday, March 1, 2021. They take place until Thursday, March 11, 2021. Scroll to the bottom of this page for the full agenda. Doesn’t fit with your schedule? Don’t worry—with the All-Access ticket you get the workshop recordings so you won’t miss a thing. You’ll have access to all the workshops for 12 months from your date of purchase.
WHY: You’ll be able to increase your reach, create amazing engagement, and sell more with Instagram, Facebook, YouTube, and LinkedIn. Attending will ensure you become the marketing hero for your company and clients because you’ll be implementing strategies that get proven results.
HOW: Simply register below. We’ll email you instructions for your exclusive access to the Social Media Marketing Workshops.
How to Register and Invest In Your Marketing Future
Register and invest in yourself. You’ll see a return on your investment. You’ll be able to improve your reach, create better engagement, and convert more people into customers with the techniques you'll discover. Your confidence and value will increase.
Don't Miss This! Get recordings with All-Access ticket.
DATES: The Social Media Marketing Workshops start Monday, March 1, 2021 and take place daily until Thursday, March 11, 2021. Doesn’t fit with your schedule? You can bypass the live experience, watch the recordings with your All-Access pass, and still rock your marketing.
No Risk, “Sample-It” Guarantee: You can try the first two days of the Social Media Marketing Workshops and still cancel for a full refund if you determine this training is not for you. Notify us here on or before March 2, 2021, and your credit card will be refunded and we’ll cancel your access.
Here’s What Your Peers Say:
“If you’re serious about being a leader in social media marketing, you need to invest in these events! They are worth their weight in gold AND diamonds!” – Colleen McMurtry
“If you want to up your SM presence and strategy, these events are exceptional! You learn so many valuable lessons that can be implemented immediately.” – Bridget Lewis
“The quality of the content and speakers were a huge draw. They gave practical tips that I can implement in my everyday work—not high level theory.” – Ashley Levesque
“Some of the best training I have ever attended in my entire life and gave me so many ideas for my company.” – Stacey Axler
“The content and speakers were top-notch. I loved all the actionable take-aways in every presentation. It was worth every penny!” – Katie Lance
Is this online event really worth it?
The truth is… Instagram, Facebook, YouTube, and LinkedIn are the most important platforms for marketers—the ones 75% of your peers want to learn more about. If you put what you learn into action, you could save your job, your company, and cement your value for the long haul.
Here are 3 good reasons why…
✅ With the expert guidance of these 13 marketing pros, your engagement and sales will increase more than ever before. And when that happens, you'll become an indispensable asset for your company or your clients.
✅ When you start working with—instead of against—the strengths of Instagram, Facebook, YouTube, and LinkedIn, you’ll boost your visibility. The algorithms will reward you handsomely and you’ll start getting a lot more of the one thing you need most… ATTENTION!
✅ Leveraging the connections social media marketing brings you will transform your business. Customers want to buy from people, not faceless companies. They want to look you in the eye before they make a purchase decision. What better way to help them with their buying decision than giving them exactly what they want: Access to you!
Here’s how the Social Media Marketing Workshops helps your marketing. It will…
#1: Teach you how to create engaging content that the algorithms love…
#2: Show you how to create effective social ads…
#3: Increase your organic reach…
#4: Empower you with tactics so you can acquire more customers…
#5: Help you connect and develop influence with your customers…
Any one of those benefits would be worth the price of the workshops alone.
But the Social Media Marketing Workshops delivers on all FIVE of these outcomes!
It’s Decision Time
One year from now, what will your marketing look like?
If you do what you’ve always done, you’ll stay where you’ve always been.
If you want to arrive somewhere new, it’s time to try something new.
Maybe this is that new thing you need to do. I hope it is.
I look forward to seeing you at the Social Media Marketing Workshops.
CEO, Social Media Examiner
Still have questions? We have answers…
I can’t attend all the live workshops. Will I get a recording?
Yes, with the All-Access ticket. For each workshop, we’ll provide a recording. You can watch online and you won’t miss a thing. You’ll receive access to workshop recordings for 12 months from your date of purchase.
Where is the event located?
At your home or office. Because this is an online event, there is no physical venue and you’ll have no travel expenses.
When are the workshop dates?
Here are the dates and times of each workshop. All-Access ticket holders will automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing
Monday, March 1, 2021: Workshops at 9am and 1pm (PST)
- 9am: Elise Darma: How to Create an Instagram Sales Funnel That Converts—Without Ads
- 1pm: Justin Brown: How to Grow a Thriving YouTube Channel and Scale Your Revenue
Tuesday, March 2, 2021: Workshops at 9am and 1pm (PST)
- 9am: Michaela Alexis: How to Build and Grow a Loyal Community on LinkedIn
- 1pm: Mari Smith: How To Radically Improve Your Organic Facebook Marketing
Wednesday, March 3, 2021: Workshops at 9am and 1pm (PST)
- 9am: Tom Breeze: How to Confidently Drive Sales With YouTube Ads
- 1pm: Natasha Samuel: How to Develop an Instagram Video Strategy With Stories, Reels, IGTV, and Feed Video
Thursday, March 4, 2021: Workshop at 9am (PST)
- 9am: Susan Wenograd: Instagram Ads Excellence: How to Crush Your Sales on Instagram
Monday, March 8, 2021: Workshop at 1pm (PST)
- 1pm: AJ Wilcox: Everything You Need to Know to Succeed With LinkedIn Ads
Tuesday, March 9, 2021: Workshops at 9am and 1pm (PST)
- 9am: Aleric Heck: How to Create YouTube Ads That are Scientifically Designed to Convert and Scale
- 1pm: Allie Bloyd: How to Test and Optimize Your Facebook Ads for More Sales
Wednesday, March 10, 2021: Workshops at 9am and 1pm (PST)
- 9am: Tara Zirker: How to Create Persuasive Facebook Ads That Convert
- 1pm: Diana Gladney: The Proven Formula to Creating Videos People Love: Scripts, Tech, and Beyond…
Thursday, March 11, 2021: Workshop at 9am (PST)
- 9am: Vanessa Lau: Captions That Convert: How to Grow Your Sales on Instagram
How long are the workshops?
Each workshop is two hours long.
How do I watch the live workshops?
You simply log in to our secure attendee website and follow the instructions we provide. If you’ve already purchased your ticket, just log in here to review the schedule and agenda. If you have forgotten your password, click the “forgot password” link next to the login button.
How do I watch the playbacks of workshops?
If you are an All-Access ticket holder, you simply log in to our secure attendee website. There you will find streaming videos you can play back from a desktop or mobile device.
How do the networking events work?
For All-Access ticket holders only, you’ll have access to virtual networking events to help you meet some of your peers in a more relaxed setting. There will be entertainment with lots of networking.