Your Guide to the Social Media Jungle

2020
ONLINE 9/28-10/2
FINALLY MASTER YOUTUBE!  
CLOSED

Summit Speaker Resource Page

We’re so excited to have you present at the YouTube Marketing Summit!

This page will help you prepare for your session.

Use the quick links below to guide you through the information and due dates. We’ll also be sending out friendly reminders as due dates get closer.

About Our Audience

A B2C small business marketer (female, aged 40+) with at least 3 years of social marketing experience. She uses Youtube regularly, but it’s not her most important platform. While FB is her top platform, she plans to increase her Youtube use and is most interested in learning about video. She wants to use Youtube to increase her business’s exposure, traffic, and leads. She’s also interested in Youtube ads. She wants to learn more about content marketing and how to create videos.

Audience details:

  • Female, been doing social media for 3+ years, working for a B2C company
  • Small business marketer (10 employees or less). Not the owner.
  • Facebook is their most important platform 
  • They want to do more with Youtube (69%)
  • They want to learn to use Youtube ads (40%)

Pain Points/Problems/Desires:

  • I don’t know how to use Youtube for business
  • I don’t have time to learn and use Youtube
  • I don’t know how to get engagement
  • I need better strategies 
  • I need to Improve organic reach 
  • I need to acquire more customers 

Your Presentation

Rough drafts are due Thursday, September 3rd

Final presentation slides are due Wednesday, September 23rd

Please make sure your presentation is original content and non-promotional (no affiliate links or opt-ins). We encourage you to use highly visual content when possible (“show rather than tell”), and prefer screenshots over live-demos, which can be unreliable. The goal is to provide leading-edge insights and highly actionable tactics and tools. There will not be live Q&A, please bake your most frequently asked questions into your presentation.

What to Include

These guidelines will help you present a great session that is consistent with our attendees' expectations. Here are the components we’re looking for in your slides:

  • Summit Title Slide
  • Intro (About me, with picture)
  • Overview – What’s the big picture, the “why”, what we’re trying to accomplish, what’s the problem we’re addressing?
  • What are we covering – “We’re going to do these things”
  • Main content
  • How the content helps address the problem mentioned in the overview slide
  • Action Items
  • How to get in touch (with picture)

Slide Template & Format

To create a consistent visual experience, we request you use our template for your title slide.

Slide format should have a 16:9 aspect ratio

Please make sure all text and images fit within the slide borders

Download the PPT or Keynote templates here:

Session Length

Sessions are 45 minutes long. Your presentation should be 40-43 minutes.

General Flow of the Session

15-minute pre-session

All sessions have a 15-minute pre-conference, please log in to GoToWebinar 15 minutes prior to your session (login info will be sent at least one week prior to your session). The 5 minutes prior to your session start time are spent chatting with attendees and running your poll question.

Presentation

At the start time, Phil will introduce you, and your presentation should last between 40-43 minutes.

Screen sharing

You will share your slides and/or web browser, etc. from your own computer. 

Close

The session will wrap up with closing comments and Phil will end the session.

Advance Preparation

Pre-conference Call

We ask all Summit presenters to schedule a pre-conference call with Phil and Lori in the weeks prior to their live presentation. During this call, we will go through the general overview/flow of your session and of the Summit. This is a relaxed process and is intended to help you feel prepared for the live summit, understand what to expect from us, and get your questions answered. It will last up to 30 minutes.

Technical Info

All sessions use the online webinar platform GoToWebinar. 

If you have not yet installed the GoToWebinar desktop application, the GoToWebinar System requirements and download links can be found here.

Live Session Day

Please plan on logging in for your presentation 15 minutes before your scheduled session time.

Speed Test

Please complete a speed test on the computer you will use for your live training session. If you encounter less-than-optimal results, please contact Lori: [email protected]

Green Room

(2nd and 3rd speakers of the day only)

This is a separate GoToWebinar link from your live session GoToWebinar link. Here you will test your camera, microphone, and presentation prior to entering your live session.

Technical Info for Your Live Session

Audio

GoToWebinar allows you to use VoIP (computer audio) or you may dial in using your telephone.

Connect via computer audio (VoIP): This is the default setting when joining a meeting. To ensure you are using computer audio:

  • Make sure your mic and speakers are not muted.
  • In the Audio pane, select Mic & Speakers. You can use the drop-down menus to select the right audio hardware.

VoIP Audio reminders:

  • Please use headphones while presenting to prevent the sound from feeding back.
  • To get the best possible quality sound, we recommend that you do not use your built-in microphone. If possible, use a USB microphone or a headset.
  • Please use a wired high-speed internet connection as wifi gives variable audio quality.
  • If using computer audio DO NOT dial in on your telephone or we will hear an echo. If connecting via telephone, please make sure ONLY the Telephone radio button is selected.

Connect via telephone:

  • First, locate the audio information provided by the organizer. You can find this info:
    • In your GoToWebinar confirmation email.
    • While in session, go to the Audio pane and select the Telephone
  • Use a telephone to dial the provided phone number.
  • When prompted, enter the Access Code and Audio PIN listed in the session information.

Application Sharing

To share your slides, a web browser, your desktop, etc. in the Screen Sharing pane, use the drop-down menu to select what you’d like to share. 

Have all applications you wish to share during your presentation open on your desktop before you begin.

Close any windows you do not want to share before proceeding.

Click the Play button to begin broadcasting your screen to attendees. 

You can change which part of your screen to share by using the drop-down menu at any time.

“ON AIR – Showing screen” will appear at the top of the Screen Sharing pane, and the Play button will switch to Pause. Use these controls to pause/restart or stop sharing.

NOTE: Both Mac and PC users will use the ‘Application Share’ feature in GoToWebinar to share their slides. If you wish to share a PowerPoint presentation on a Mac, you must first put the presentation into slide show mode and then select “PowerPoint Slide Show” in the Application window. If you do not, attendees will continue to see the main PowerPoint window instead of the slide show, and they will not see your slides advance.