This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you achieve success.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results this year?” If they say, double sales, or increase leads, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: the YouTube Marketing Summit.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it's actually an investment, NOT an expense.
With the YouTube Marketing Summit, you'll get 12 live training sessions and the recordings of all the sessions with the All-Access ticket—so you do not need to travel.
So take the price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XX per session?” (The earlier you register, the lower your price will be).
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you'll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.
SUBJECT LINE: <Insert Your Boss' Name Here>, I'd like to register for the YouTube Marketing Summit
Hi <Insert Your Boss' Name Here>,
As you know, investing in YouTube marketing has become more important for us. <you may want to customize this first sentence based on your unique needs>
The folks over at Social Media Examiner are offering an online training event called the YouTube Marketing Summit.
I believe that taking part in their online summit will help me discover how to improve our YouTube strategy, create videos, and and make YouTube ads that convert.
Here’s a quick breakdown of what’s included:
* 12 live online training sessions taught by YouTube marketing pros (recordings are included).
* The sessions focus on implementing innovative YouTube strategies
Here’s the investment breakdown: Registration is $497. That’s about $45 per training.
With your permission, I'd like to secure our reservation to this event before it sells out. Please reply as soon as possible with your decision.
I feel like that is a bargain and will allow me to provide a strong return on investment for the company.
Thanks for considering it.
<Insert Your Name Here>
P.S. There’s a quick overview here: https://www.socialmediaexaminer.com/ytsummit/