This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you convince your boss.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results over the next year?” If they say, double sales, or increase engagement, create loyal fans, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: The Social Video Summit.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense.
With your Social Video Summit investment you’ll be able to improve your exposure and sales with social video. That means turning an engaged social following into customers by using the new proven tactics you’ve learned through the training at the summit.
So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you'll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.
SUBJECT LINE: <Insert Your Boss’ Name Here>, I’d like to register for the Social Video Summit.
Hi <Insert Your Boss’ Name Here>,
As you know, improving our marketing results is essential for our success. <you may want to customize this first sentence based on your unique needs>
The folks over at Social Media Examiner are offering an online training event called the Social Video Summit.
I believe that participating will help me discover valuable new ways to market our business.
It’s a 5-day online event focused on marketing with social video on Instagram, Facebook, YouTube, TikTok, and Twitter.
It includes 12 live training sessions taught by social video pros.
Here’s the investment breakdown: The price is only $197, that’s about $16 per training!
I feel like that's a bargain and will allow me to provide a strong return on investment for the company.
With your permission, I’d like to sign up today.
Thanks for considering it.
<Insert Your Name Here>
P.S. There’s a quick overview here: https://www.socialmediaexaminer.com/videosummit/