by Ever had a brilliant marketing idea for a song or video, only to have it crushed by the reality of high production costs, complex tools, or a lack of industry connections? Do you wonder how others are using AI to produce content that looks and sounds like it came from a big-budget studio—without spending years mastering technical skills?
In this article, you’ll see how to go from concept to finished product, using platforms like Midjourney for visuals and Udio for music.
Why AI Tools Matter for Modern Creatives
For many creatives, the digital landscape has fundamentally shifted the playing field. Traditional barriers to entry—expensive equipment, studio time, and professional teams—no longer dictate who can produce high-quality content.
King WIllonius, a stand-up comedian and screenwriter with no traditional ties to the music industry, was able to create a song that not only went viral but became the first AI sample in music history.
His experience illustrates how AI tools function as master-level instruments that can amplify creative potential regardless of traditional industry connections or formal training.
These tools offer unprecedented creative freedom. With AI, there's virtually no story you cannot tell or concept you cannot visualize. The moment you imagine something, you can begin ideating and creating dynamic content around that vision, without budget constraints and technical limitations.
#1: Organize Your Workflow for Multimedia Content Generation With AI
Effective organization of your assets and files is crucial when working with AI tools that can generate large volumes of content quickly. Developing systems for managing your assets and maintaining creative momentum requires intentional workflow design.
Willonius admits his approach is relatively unstructured: “I wish I were a little more organized in that respect. They just all exist in my downloads folder.” While this works for his creative process, developing more systematic approaches to asset management could benefit marketers and creators working on larger or more complex projects.
Willonious’s creative workflow generally follows this sequence:
- Concept development
- Music creation
- Visual style exploration and image generation
- Animation creation
- Final assembly in editing software
You’ll need to find your own balance between organization and creative spontaneity. Too much structure can slow down the creative process, while too little organization can make it difficult to locate and manage the assets needed for complex projects.
#2: Create Professional Music with AI Tools
Starting with music provides the rhythmic foundation that informs decisions about visual timing and transitions for your final video.
AI music generation has reached a level of sophistication that allows just anyone to produce professional-quality tracks without traditional music industry resources or extensive musical training.
This democratization removes traditional barriers such as expensive studio time, hiring musicians, or learning complex music production software. The ability to iterate quickly and try multiple variations also allows for experimentation that would be prohibitively expensive through traditional music production methods.
Music creation through AI tools proves significantly easier than video production. You prompt the AI, possibly refine your inputs, and receive a finished track. Video creation, by contrast, involves generating images, creating animations, assembling timeline sequences, and ensuring visual coherence across multiple elements.
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GET THE DETAILSWillonius uses Udio as the primary tool for his AI music generation. The platform allows you to specify musical styles, instruments, moods, and vocal characteristics through simple text descriptions.
You can specify particular styles, instruments like film score elements, and vocal characteristics such as male or female singers to generate everything from simple beats to complex, fully-produced tracks with vocals and instrumentation.
Suno represents another viable option for AI music generation, offering similar capabilities to Udio. Both platforms provide high-quality results, giving creators options based on their specific preferences and workflow needs.
Pro Tip: For creators developing multimedia content, starting with music creation often provides the foundation for determining the overall tone and pacing of video content. The musical elements can inform decisions about visual style, editing rhythm, and narrative approach.
Retaining Rights to AI-Generated Music
The rights and ownership structure for AI-generated music requires attention to platform policies. With Udio, if you create a song, you own the rights to it, but only if you maintain a paid subscription plan. Free plan users may not retain full ownership rights to their creations, making the paid plan essential for creators who want to monetize or widely distribute their music.
#3: Create Images and Animations With Midjourney
Midjourney serves as a crucial tool for establishing the visual style and aesthetic direction of Willonius’s AI-generated video content. He recommends getting unlimited credits for Midjourney because the creative process requires extensive experimentation. Trying to work within limited credit constraints can restrict your ability to fully explore visual possibilities and achieve the best results.
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Begin by generating your initial concept images. These should be simple images created with no more than three simple prompts rather than complex, detailed descriptions. Starting with no more than three simple prompts allows you to establish a baseline direction, then gradually add more specific details as you refine the visual concept to get more images.
Use the initial images as basic concepts as inspiration for visual exploration to guide your creative direction, treating them as an extensive mood board to see what’s aesthetically possible. Sometimes an unexpected image will take your project in an entirely new direction that's more interesting than your original concept.
Then select the most compelling visual style as the foundation for development of all the static images you’ll animate in your project.
Tools like Runway or Midjourney's video features can animate the static images, though this requires additional prompting to specify the type of movement desired.
Simple animations might require only pressing a button, while more specific movements need detailed prompts like:
Character walks towards camera.
or
Character turns around.
The rendering time for animations is generally manageable, typically taking thirty seconds to a minute per clip. This makes it practical to generate multiple animation options and select the best results.
Pro Tip: Quality control becomes important when working with multiple AI-generated elements. Since each tool may produce variations in style or quality, maintaining visual and auditory coherence across the final product requires careful selection and sometimes additional iteration to achieve consistency.
#4: Create Your Multimedia Content
The assembly process typically happens in traditional video editing software like Adobe Premiere.
This is where the various AI-generated elements—music, images, and animations—come together into a cohesive final product.
Creating and Curating Multiple Versions of Your Content
One of the most significant advantages of AI creation tools lies in the ability to rapidly generate multiple versions of the same concept, allowing creators to test different approaches and identify the most effective variations.
The decision of which version to release becomes a crucial creative skill for AI-powered creators. As WIllonius notes, the discernment to know which version is the one to put out requires developing proper judgment about what will connect most effectively with your intended audience. The curation process becomes as important as the creation process itself.
This approach works particularly well for creators who want to explore different creative directions within a single concept. Rather than choosing between different stylistic approaches, you can execute multiple approaches and let audience response guide your understanding of what works most effectively.
The rapid iteration capability also allows creators to respond to cultural moments with multiple approaches. When time-sensitive opportunities arise, you can quickly generate several different responses and select the most appropriate one, or even release multiple versions to maximize your chances of connecting with the cultural conversation.
King Willonious is a stand-up comedian and AI storyteller who specializes in the intersection of technology and culture. Follow him on Instagram and YouTube.
Other Notes From This Episode
- Connect with Michael Stelzner @Stelzner on Facebook and @Mike_Stelzner on X.
- Watch this interview and other exclusive content from Social Media Examiner on YouTube.
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