by Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Twitter’s newly enhanced and improved conversation features with special guest, Dan Knowlton.
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Watch the replay of this week’s show below.
About Our Special Guest
Dan Knowlton is a creative marketer, speaker, and trainer. He co-founded KPS Digital Marketing, an agency that specializes in social and video marketing.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 6:34 Twitter Releases Q2 Earnings Report
- 11:29 Twitter Tests Reply Labels in Conversations
- 16:29 Twitter Launches “Hide Replies” Feature
- 21:05 Twitter Addresses Conversation Gaps by Hidden Tweets
- 26:12 Twitter Rolls Out Detailed Follower Listings in Notifications
- 30:03 Twitter Sunsets SnappyTV Live Video Editing Tool and Replaces It With LiveCut
- 32:35 Twitter Adds Broadcast Scheduling Feature to Media Studio
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Twitter Releases Q2 Earnings Report: Twitter published its Q2 2019 results and announced the highest annual growth in almost 2 years. This past quarter, Twitter added 5 million daily users, reaching 139 million in total. This is the highest the number has been since Twitter started reporting daily usage statistics earlier this year.
Average mDAU in Q2 was 139 million, up 14% year-over-year, driven by organic growth, product improvements and, to a lesser extent, marketing.$TWTR pic.twitter.com/AaPbuFOaoH
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START YOUR TRIAL MEMBERSHIP— Twitter Investor Relations (@TwitterIR) July 26, 2019
Twitter Tests Reply Labels in Conversations: Twitter introduced a new test in the ongoing series of experiments it has been running to make conversation threads easier to follow. Twitter launched labels and special icons for notable replies within a conversation.
We’re testing icons instead of labels within replies. Check it out and let us know what you think! pic.twitter.com/5CBoTZ40Hq
— Twitter (@Twitter) July 18, 2019
Twitter Launches “Hide Replies” Feature: Twitter is testing a new Hide Replies feature. This option effectively gives users the ability to conceal any replies that are unworthy contributions, irrelevant, or offensive. This experience will eventually be available for everyone around the world, but at this time, it’s only available to people in Canada.
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CLICK TO LEARN MORE: ANALYTICS TRAININGWe’re testing a feature to hide replies from conversations. This experience will be available for everyone around the world, but at this time, only people in Canada can hide replies to their Tweets.
We want to know what you think. Please Tweet us your feedback and questions! https://t.co/H7iMtEhCUP
— Twitter Support (@TwitterSupport) July 17, 2019
Twitter Addresses Conversation Gaps by Hidden Tweets: Over the next few weeks, Twitter plans to introduce additional context around tweets that are marked as “unavailable” in conversations due to being blocked, hidden, or for other reasons. The goal is to fill holes in conversations left by these alerts.
We’re fixing the issue where you see so many “This Tweet is unavailable” notices in conversations. This is usually due to deleted or protected Tweets, or muted keywords.
In a few weeks, you’ll start seeing more context on each notice to help explain why Tweets are unavailable. https://t.co/0iW8Eclwvg
— Twitter Support (@TwitterSupport) July 18, 2019
Twitter Rolls Out Detailed Follower Listings in Notifications: Twitter rolled out a new format for follower notifications. This includes a larger profile panel within the Notifications tab and enables the ability to follow back directly from within the alert.
Just got a new follower? Starting today, we’ll show their profile in your notifications. Wanna follow them back? Just tap that follow back, girl. pic.twitter.com/VlFTiV15ea
— Twitter (@Twitter) July 16, 2019
Twitter Sunsets SnappyTV Live Video Editing Tool and Replaces It With LiveCut: Twitter is sunsetting its live video editing tool, SnappyTV, at the end of December 2019. Twitter will replace it with a new dedicated editing and publishing tool called LiveCut. Users who already have access to Twitter Media Studio should have access to LiveCut now.
ICYMI, there’s an exciting new (and free) video editing tool on the block. Say hello to LiveCut in Media Studio.https://t.co/NPcGzuDa7q
— Twitter Media (@TwitterMedia) July 18, 2019
Twitter Adds Broadcast Scheduling Feature to Media Studio: Twitter’s new broadcast scheduling feature in Media Studio will allow broadcasters to plan with production teams and capture people’s attention before the broadcast starts.
Scheduled broadcasts = a wider window for audiences to discover your content. 👀https://t.co/yOuPsXEUSy
— Twitter Media (@TwitterMedia) July 23, 2019
Other News Mentioned
- Facebook Changing Media Aspect Ratios and Text on Mobile News Feed
- Instagram Hides Likes in Six More Countries
- Instagram Adds New Warnings for Accounts Close to Being Banned
- New LinkedIn Feature Helps Small Businesses and Freelancers Promote Their Business
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