• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    Twitter Expands Photo Filters: This Week in Social Media

    by Cindy King / December 6, 2014

    social media researchWelcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

    What's New This Week?

    Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.”

    We're rolling out new filters to spice up your photos. Download the latest Twitter for iPhone or Android to enjoy. pic.twitter.com/XRCIszOgID — Twitter Mobile (@twittermobile) December 2, 2014

    Google+ Allows You to Pin Posts on Profile and Pages: “You can pin a post to the top of your profile or page. When someone visits your page, they’ll see the pinned content first above the rest of your posts.”

    google plus pinned posts
    “To pin a post, open the drop down menu on any public post when viewing the posts tab of your profile or page on a desktop browser.”

    Twitter Improves the Way to Flag Abusive Tweets: “These enhancements similarly improve the reporting process for those who observe abuse but aren’t receiving it directly.”

    Starting today we're rolling out an improved way to flag abusive Tweets. See how it works. https://t.co/Yf6cStz0z1

    — Twitter Support (@Support) December 2, 2014

    Tumblr Introduces New Action Buttons: Now when linking to Etsy, Artsy, Kickstarter, or DoSomething on Tumblr you will see new call to actions.

    tumblr buy button
    The buttons include “Buy” and “Pledge”.

    Vimeo Introduces New Mobile Site: They have “redesigned the mobile site from top nav to footer to bring you beautiful full-screen videos and fewer distractions.”

    vimeo for mobile
    “It’s smarter, speedier, and really brings out your eyes.”

    Snapchat Announces Community Geofilter Website: “Now it’s easy to draw a little piece of art and put it somewhere meaningful to you and your friends.”

    Here are a few cool social media tools worth checking out:

    App Annie Audience Intelligence: “Comprised of two proprietary data sets named Demographics and Related Apps, Audience Intelligence allows you to analyze an app’s customer profile and identify other apps that customers with this profile also use, be it for your own app or your competitors’.”

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER
    audience intelligence app annie
    “Audience Intelligence for iOS and Google Play delivers demographic estimates and cross-app adoption rates for thousands of apps.”

    Evernote Work Chat: “A new way to share and discuss the things you’re working on in Evernote with the people who’ll help you get them done.”

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Here are some recent studies worth noting:

    RadiumOne Study Finds 59% Of All Content Sharing Activity Occurs Via ‘Dark Social': A new study from RadiumOne reveals that 59% of all online sharing activity in the US takes place via dark social channels (email, texting, forums,etc.), compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of dark social sharing globally occurs via mobile devices illustrating mobile's pivotal role in daily shopping and sharing habits. 91% of US consumers regularly use dark social channels alongside social channels when sharing information online (93% globally). 27% only share in the dark, meaning brands with no dark social strategy in place know nothing about more than a quarter of US consumers online. This figure rises to 32% globally.

    Where Entrepreneurs Spend Their Time on Social Media: A new study from the Inc. 500 reveals three-quarters of the most upwardly-mobile private companies in the U.S. are active on Twitter. The annual study, which ranks America’s fastest-growing private companies, polled CEOs on their firm’s social media usage and found that 75% are on Twitter, compared to 87% on LinkedIn and 85% on Facebook. Only 27% use Pinterest. Almost two-thirds companies hire a social media expert to update their feeds, while 13% pass this responsibility along to an intern. 34% of CEOs polled say they personally manage their company's social media efforts.

    Would you pick Facebook over Twitter? Probably, unless you’re a teen: Survata surveyed more than 1,500 people to find out which social network avid users like best: Twitter or Facebook. 65% of those surveyed picked Facebook. However, age was a big factor in the results. Twitter was more popular among those younger than 25 years old. Facebook dominated the other age groups. The 55+ crowd chose Facebook 92% of the time. The only age group to prefer Twitter (51% of the time) was 13-17 year olds.

    Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal: A new report from Econsultancy and Adobe shows that nearly 60% of company marketers agree that personalizing content is fundamental to their online strategy and 54% are committed to providing a personalized web experience to their customers. Yet, only 5% of companies are personalizing ‘extensively'. While personal data (name, gender location, etc.) is the most widespread information type used to personalized web experiences (65% of company respondents and 70% of agency respondents), it’s personalization based on purchase history (38% and 43%, respectively) that has the biggest ROI impact, according to the company marketers surveyed. Given that only around 4 in 10 respondents are currently personalizing based on this data, this is the area with the most opportunity.

    Check Out Our Conference!

    Social Media Marketing World 2015 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner).

    Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch), Michael Hyatt (author, Platform), Laura Fitton (co-author, Twitter for Dummies), Joe Pulizzi (author, Epic Content Marketing), Mark Schaefer (author, Social Media Explained), Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl and Brian Clark—just to name a few.

    [easymedia-fotorama med=”69731″]

    Click here to learn more about Social Media Marketing World.

    What do you think? Please share your comments below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: News

    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS